大学体验英语综合教程3习题答案解析Unit356.docx

1、大学体验英语综合教程3习题答案解析Unit356Unit 3 Famous Brand NamesLead-inAnswer: 436215Passage AThink About It:1. What is a bathtub battleship referred to as in this passage?Answer: A bathtub battleship is a toy battleship made of Ivory Soap that children play with in a bathtub.2. Why is Ivory Soap so popular among

2、Americans?Answer: It is pure and it floats.3. How did Proctor & Gamble succeed in promoting Ivory Soap?Answer: It took advantage of a successful nationwide advertising campaign.Read and think（二）、Ivory Soap1、About the brand name: Answer: The brand name was lifted from “out of ivory palaces”, a phrase

3、 found in the Bible.2、About the company:Answer: * In 1837, two immigrants named William Proctor and James Gamble founded the company. * For decades Proctor & Gamble produced candles and soap. * It took more than twenty years for sales to top one million dollars.3、Does the author generally encourage

4、students to join clubs and societies? Why?Answer: 1) The quality of the product: safe, mild, and pure. And it floats. 2) The profitability of the product: * Ivory Soap has earned billions of dollars for the company. * Annual sales of the products under the Proctor & Gamble umbrella, including Ivory

5、Soap exceed thirty billion dollars. 3) The popularity of the product: * When it comes to washing out the mouth of naughty children nothing beats Ivory Soap. * At least half a dozen generations of Americans have gotten themselves clean with Ivory. * So many hands, faces, and baby bottoms have been wa

6、shed with Ivory that their numbers beat the imagination. * Generations of little boys have converted bars of Ivory Soap into bathtub battleships.（三）、Answer: 1. the introduction of its floating soap,an enormous new factory in a place called Ivorydale, Annual sales,billions of dollars,2. safe, mild, a

7、nd pure,solid and spotless,American institution,Washington Monument, respected,Congress,American history （四）、Answer: advertising, brand, promoted, proved, popular, expression, global, immigrantsRead and complete（5）、1. France has already pledged billions of dollars in aid next year.Answer: France has

8、 alreadypledgedbillions of dollars in aid next year.法国已经保证明年提供数十亿美元的援助。2. You shouldnt promise what is impossible.Answer: You shouldnt promise what is impossible.你不应对不可能做到的事做出保证。3. The boss assured him that she had no plan to let him go.Answer: The boss assured him that she had no plan to let him go

9、.老板向他保证并没有解雇他的打算。4. It would be wise to get his eyes checked to ensure there is no problem.Answer: It would be wise to get his eyes checked to ensure there is no problem.检查一下他的眼睛，以保证没有问题，是明智之举。5. Measures have been taken to guarantee that no student will have to drop out of college for financial rea

10、sons.Answer: Measures have been taken to guarantee that no student will have to drop out of college for financial reasons.（学校）已经采取措施来保证学生不会因经济原因而辍学。6. The manufacturer must warrant the quality of its products according to the regulations.Answer: The manufacturer must warrant the quality of its produ

11、cts according to the regulations.生产商必须按规定保证其产品质量。（6）、Answer: 1. attain 2. modest 3. attractive 4. precise 5. campaign6. market 7. manufactures 8. sponsor 9. imported 10. Brands（7）、Answer: 1. frown . on 2. for instance 3. as a result 4. when it comes to 5. under . UmbrellaRead and translate（8）、1. 思想是

12、通过语言来表达的。(by means of)Answer: Thoughts are expressed by means of language.2. 我今年买的新书多得难以数清。(keep count of)Answer: I have bought so many new books this year that its really difficult for me to keep count of them.3. 这位老太太确信，今天她儿子会回家来为她庆祝生日。(feel assured)Answer: The old lady feels assured that her son

13、will come back home today to celebrate her birthday.4. 他妈妈坚持说他每月的零用钱不能超过100元。(exceed)Answer: His mother insisted that his pocket money should not exceed 100 yuan per month.5. 上个月我们买了一辆车，是用我的名字登记的。(register)Answer: We bought a car last month, which was registered under my name.Read and simulate（9）、1、

14、对于大部分美国青少年来说，要论既舒服又时尚的衣着，没有什么能比得过T恤和牛仔裤了。Answer: For most American teenagers,when it comes tocomfortable and fashionable clothing, nothing beats T-shirts and jeans.2、宁公司从2010年开始广为宣传“让改变发生”，并且使这种观念深入人心。Answer: Starting in 2010, Li-Ning widely promoted that “Make the change,” and the notiontook hold.3

15、、当这条消息在网上首次发布时，上网浏览的人不计其数。Answer: When the news was first released online, the number of its viewersbeats the imagination.4、这个女孩在歌唱比赛上的杰出表现为她带来了巨大的机遇。Answer: The girlsbig break came withher outstanding performance at the singing contest.5、在许多欧洲国家，人们都反感在公共场所吸烟。Answer: In many European countries peopl

16、etend to frown onsmoking in public places.Passage BThink About It1.Do you have a Haier product at home? If so, describe it.Answer: Open.2.Why is Haier so successful in the US?Answer: It is Haiers marketing strategy that works the success.3.Do you often have difficulties understanding English article

17、s because of too many new words? Do you know you can get the conceptual meaning of a word or a phrase through its context clues in the parallel structure?Answer: Open.Read and complete（十三）、Model: Work and study must be yourfocusnow.You mustfocusyour mind / attention on work and study now.窗体顶端1. The

18、firemen were having abattleagainst the flames.Answer: The firemen were battling against the flames.2. The company has not yet signed acontractwith any advertising firm.Answer: The company has not yet contracted with any advertising firm.3. Students aretargetconsumers of this product.Answer: This pro

19、duct is targeting on students.4. Refusing to cooperate was theirsignalof displeasure.Answer: They signaled displeasure by refusing to cooperate.5. Fish is the majorfeatureof Inuits diet.Answer: Fish features largely in Inuits diet.6. That world famous director is making afilmin our town.Answer: That

20、 world famous director is filming in our town.窗体底端（14）、Answer: A: 1.consumers, 2.shop, 3.money, 4.reduction, 5.speciic, 6.home(s)B: 1.revenue,2.retailer,3.discount,4.distributor,5.niche market6.household appliancesRead and translate（15）、1. 海尔在海外市场试图以形象而不是价格击败对手。它将其主要注意力集中在像学生这样的利基市场（定位市场）上，期望他们年长以后还

21、会钟爱海尔品牌。目前，海尔在美国的家用电器年销售额已达2亿美元，并占有美国小型冰箱市场35以上的市场份额。这对美国的家电生产商形成了挑战。Answer: Haier is seeking to outflank its competitors by competing on image rather than on price in overseas markets. It has been focusing most of its attention on niche markets, such as students, in the hope that they will remain l

22、oyal as they get older. Currently, Haier sells $200 million worth of household appliances in the US annually and claims more than a 35% share of the US market for the minibars, which constitutes a challenge for the American household appliance makers.2. 作为一个全球品牌，海尔致力于通过创新来满足消费者的需求，为消费者提供更多的明智的选择，让他们

23、可以享受时尚的、负担得起的并且是可持续的生活方式。海尔秉承着一个信念，那就是为消费者设计和制造经久耐用、无后顾之忧的产品是一个负责任的企业应承担的使命。Answer: As a global brand, Haier is dedicated to meeting customer needs through innovation. It is committed to giving customers more sensible options that enable them to enjoy a modern, affordable and sustainable lifestyle.

24、It holds a belief that to design and produce durable and worry-free products for the customers is a mission that a responsible corporation should undertake.Reading Skills Practice（十六）、1. Who is the counterpart in position to the American president?Answer: The prime minister of Japan.2. What is the s

25、ynonym for assistants?Answer: Aides.3. What is the synonym for news reporters?Answer: The press.Translating Skills Practice（17）、1. There was no snow, but the leaves were gonefrom the trees, and the grass was dead.Answer: 天未下雪，但叶落草枯。2. Instead of one old woman knocking me about and starving me, every

26、body of all agesknocked me about and starved me.Answer: 那时打我并且使我挨饿的不只是一个老太婆，而是老老少少各式各样的人。3. We can measure the amount of water in a pot, butwecant measure its heat. We dont have an instrument for that.Answer: 我们能测量罐的水量，但不能测量水的热度，我们还没有这种仪器。4.Asthe temperature increases, the volume of water becomes gr

27、eater.Answer: 温度增高，水的体积就增大。5. His telescope andhisexperiments were always bringing him new surprises,andhe made notes ofhiswork every day.Answer: 他的望远镜和实验总是给他带来惊奇的新发现，他每天都把工作情况记录下来。General Writing（18）、Answer:1, 8, 6, 4, 9, 10, 3, 2, 5, 7, 11Unit 5 Lifelong EducationLead-inAnswer: 1.employment market

28、2.handle the changes3.concluded4.very nature5.builds on 6.involved in7.at various stagesPassage AThink About It: 1. In what way do you usually learn English words? Do you often ask the native speakers to explain English words for you?Answer:Open.2. How do you understand the German proverb “Whoever c

29、ares to learn will always find a teacher”?Answer:Anyone who is willing to learn will make use of every chance to learn something from others.3. Do you think teaching is also learning? Why?Answer:Yes, because when we are asked to teach what we are supposed to know, things often turn out not as obviou

30、s as we thought it to be.Read and think（三）、peculiar:Authors definition:Strange, odd. Often with a hint of something suspicious.Authors example:It (idiomatic) involves a peculiar use of the language.Dictionarys definition:strange or unusual, sometimes in an unpleasant wayDictionarys example:His accen

31、t was a peculiar mixture of Scottish and Irish.Your conclusion:Openidiomatic:Authors definition:“Idiomatic” is related to the word “idiom”. An idiom is something that is used in a particular part of the country or by a particular group of people. People who arent part of that group arent likely to use it and might not understand it.Authors example:gapers blockDictionarys definition:using or con