浅谈商务英语函电在对外贸易中的作用英语论文本科论文.docx

1、浅谈商务英语函电在对外贸易中的作用英语论文本科论文1 IntroductionThe early years of our new century have been a period of unprecedented technological advancement. From cell-phones to 3G online, from test massaging to PC faxing, our communications tools and techniques are becoming ever more sophisticated. Today we are able to

2、 organize, transmit, and use information at speeds unimaginable only a few years ago and we anticipate future developments that are equally unimaginable today. Nevertheless, the “information superhighway” notwithstanding, communications technology has not supplanted communications know-how. We still

3、 require information and ideas to be expressed in clear, completely, and the person who can compose such information is a part of business organization. Therefore, business correspondence language still continues to be a highly marketable skill in todays workplace.From the perspective of linguistic

4、carrier, business correspondence should be used in a business environment. It belongs to ESP (English for special purposes, the English need by a particular group of learners could be identified by analyzing the linguistic characteristics of their specialist of work or study.), and emphasizes the sp

5、ecial communication in the specific circumstances. It is a comprehensive discipline which is combined with English writing and foreign trade practice with content, difficulty and practicability of nature. It has a very difference from the nature of ordinary English or other specialized English in co

6、ntent or formally. It involves foreign trade practices each part. Mainly includes: Establishing business relations; Enquiries and Replies; Quotations, Sales Letters, Offers and Counter Offers; Orders, Acceptances; Sales confirmation and Purchase contract; Payment; Packing; Transport and Insurance; C

7、omplaint, Claim and Settlement etc. Thus it can be seen although the business correspondence is not the foreign trade practice lesson, but involves the operational method in the foreign trade. This paper will from the linguistic features, the textual structure, and the lexis three parts to analyze t

8、he characteristics of business correspondence.2 The meaning of Business English Correspondence2.1 The meaning of Business English CorrespondenceBusiness English correspondence is Electronics letters that help people communicate in the field of foreign trade working language in writing , In the forei

9、gn trade knowledge as the background , Language as a carrier of foreign trade。Business English correspondence is one of the main ways of foreign business communication 。But, In todays highly developed information technology ，The letters are not limited to paper, or it can be E-mail, fax or MSN 。It i

10、s a letter issued to encoding and decoding process of the receiver 。Smooth encoding and decoding process is using the correspondence communication process。The most commonly used include ：The purpose of establishing business relations、enquiries、An offer、reply、The contract of sale、Packing、insurance、co

11、mpensation、arbitration ect .2.2 The characteristics of business English correspondence Business English correspondence is frequently used in international business contacts，Is carry out foreign trade business and related business activities of the foundation and important tool 。Therefore, Be familia

12、r with the use and Correct understanding of the new characteristics of business English correspondence，Is premise and condition of business activities smoothly . 2.2.1 Linguistic features of Business CorrespondenceLanguage is a means of communication. This may seem like a foolishly simple observatio

13、n to make, but remember that for communication to be completed successfully a sender must convey his or her message so that the receiver not only receives, but also understands, the message. If language is not used clearly and accurately, the communication process cannot be successfully completed.A

14、simple rule to remember is that the English you use in your everyday business should be the same good English used by people in all walks of life. Granted, there may be terms intrinsic to your industry, but there is not a special type of business English to be learned and used when writing business

15、letters. Good English is good English.Business correspondence is one of the common styles in the international business activities. Because of its production and service in various commercial business scopes, reflecting the professional and business-related content. Therefore, the wording, syntax, e

16、xpression style, meaning and content has the style of the business. Cooperation and competition, rights and obligations, faith and claim, goods delivery and payment will always be topics for the business people. Each expression should be tried to be concise and accurate, strong and mild, firm but no

17、t tough, rigorous and without losing humorous. It is usually to be used strictly “7Cs” principles of writing, that is Clear, Complete, Concise, Concrete, Constructive, Conversational and Correct. ClearThe goal of clarity is that the reader understands precisely what you are saying. The language of y

18、our correspondence should be adapted to the recipient. This means that you write in a matter-of-fact, conversational tone. Use specific examples the reader can relate to. Dont assume that your reader understands the jargon of your trade. Remember, most letters will be read by people other than the r

19、ecipient of the letter. These people may be unfamiliar with the technical language or jargon you use. Clarity also means organizing your correspondence or letter so each paragraph deals with only one main idea and presenting your ideas in a logical order. Your letter should not be a collection of ra

20、ndom ideas. It should be single-minded in its purpose.This is the cornerstone of effective communication and requires considerable effort on the writers part. It includes writing to the readers level of understanding, but not down to the reader. It means using language, words, and phrases that reade

21、r understands, while avoiding all jargon and unfamiliar words and phrases. It involves coherently and logically ordering thoughts and ideas structuring paragraphs so that each idea has its own place in the correspondence. Good narratives are designed to make the desired impact. Remember, it is write

22、rs obligation to clearly communicate so that the reader can understand, not the other way around. Be clear and straightforward in correspondences. Write what you mean. Dont write in circles, making reader guess what you mean. Take the following example of a writer who wants to tell a customer about

23、an important organization:My correspondence was initiated to inform you of the high caliber of programs and activities of an organization in which I have enjoyed being involved over the past few years. The County Business Association has served to keep me informed of, and actively involved in, the c

24、urrent political and economic issues affecting small businesses through its monthly breakfast meetings with interesting and impressive speakers, its newsletter on legislative activities in Washington, and several other programs outlined in the attached letter.There are many problems with this exampl

25、e. Lets start by examining the clarity and directness of the statement. Since the writer of the letter wants to inform the reader about an important organization, why didnt the writer come right out and do so by writing:I am writing to you about the high-caliber programs and activities offered by th

26、e County Business Association, an organization in which I have been involved for the past few years.In the writers version of the letter, it is not until the second sentence of the paragraph that we even learn the name of the important organization. If you are writing about a particular subject, and

27、 that subject happens to be an organization, why not get its name right up front so the reader might enjoy learning about it throughout the rest of the letter instead of being left in suspense?Instead of using many words (my correspondence was initiated to inform you of . . .), why not say simply, I

28、 am writing to you about . . .? If you come right out and say what you mean instead of beating around the bush, not only are you going to grab your readers attention right away, but you also stand a stronger chance of convincing your reader that he or she should go on reading and find out more about

29、 what you have to say. CompleteGood writing includes all the information necessary to make the point and promote whatever the correspondence requests. The data must be designed with a purpose in mind. Random details and thoughts however colorful and interesting, only confuse and the reader if they a

30、re not relevant to the issues being raised. Stay on track and make sure you have provided the reader with enough information to encourage the action you seek.Make sure all the information what the reader needs to know. (Do not include details that are interesting but not relevant.) The biggest probl

31、em with leaving out information is that the reader has to make assumptions. For example, do not say, “When we last spoke about the situation,” when you can say, “When we spoke on June 8 about hiring a new administrative assistant.”Remember that the reader cannot read the writers mind. The reader can

32、 only guess at what the writer left out.To write business correspondence should pay attention to the information of the other party needed, and whether you have completely answered the question. If the buyer accepts the offer, the seller should be quoted in the relevant content by buyer to write the

33、 correspondence of accepting the offerGenerally speaking, use 5Ws ( who, what, when, where, why) and “1h”( how) to check what you wrote letters is complete, who orders, and what the ordered goods, when the shipment should be effected, and goods be shipped to where, what terms of payment, if you have special