高级商务英语.docx

1、高级商务英语高级商务英语Unit 1aDescribing work roles:Speaking:Manager: The manager is responsible for the main activities of the company, such as manufacturing and sales. He is the decision-maker. And it is his duty to handle difficult situations at work. Whats more, he needs to sign contracts, monitor expenses

2、 claims (核实报销单)and as well as dealing with complaints.Line Manager in Production Department: He is engaged in planning and organizing operations (计划和组织生产). It is his duty to schedule (plan) projects and deal with plant maintenance (设备保养运行). He is responsible to coordinate(协调) manufacturing activitie

3、s to ensure production and quality of products meet specifications 说明书（上的要求）. And he needs to observe workers to ensure compliance with ( 遵守，服从) standards. Homework: Sales Department? Secretary?Job Description ( 岗位说明书，职责描述)岗位说明书是把工作分析的结果做综合性的整理，以界定特定工作的内容。它是传统人力资源管理制度的一个重要组成部分。内容主要包括工作名称、工作地点、工作概述、工

4、作职责，所用工具与设备。Job descriptions are lists of the general tasks, or functions, and responsibilities of a position. Typically, they also include to whom the position reports, specifications such as the qualifications needed by the person in the job, salary range for the position, etc. Reading 1 How does

5、the WorkSet system use color to clarify workroles? WorkSet allows companies to clarify work roles by classifying different aspects of the job according to color. Companies can use color to specify the exact level of responsibility to be given to a number of key tasks. These specifications can be cha

6、nged as the job changes. Employees can use the same system to give feedback on the job from their point of view, ensuring job descriptions remain relevant.Reading 1 the difference between the managers brief and what the employee actually does.According to the managers brief, about half of the employ

7、ees time should be spent taking personal responsibility for meeting objectives (yellow work). However, he employee feels that this is not the case. Blue work (work carried out in a prescribed way) is double the amount envisaged (设想) in the brief. As can be seen from the grey, white and pink segments

8、, the employee also perceives him to be involved in certain activities outside the job brief. While the small amount of white (creative) work appears to be positive, the pink time serves no useful purpose. Moreover, the incidental grey work which the employee is asked to do in addition to his job ma

9、y be detracting (使分心) from the core yellow work.Language the present simple and the present continuous formsPresent simple: to refer to permanent or long-term situations(长久或长期状态)to refer to regular actions (经常性的动作)to refer to states (现在的状态)to refer to future time in subordinate clauses (从句中指将来)as pa

10、rt of a conditional clausePresent continuousto refer to temporary situations(目前阶段正在进行的工作)to refer to current activities (目前正在进行的动作)to refer to an activity happening around a particular time (某一特定时间发生的动作)to emphasize that an activity is ongoing(某一动作继续存在)Conclusion:The simple form can be thought as th

11、e neutral form, not to emphasize a time element, while the continuous form means that the speaker is relating the action to a specific time, either now or in the future.HomeworkSales department: launch marketing promotions; introduce products; demonstrate products; persuade customers to buy; place a

12、dvertisements; bargain about price; offer discountsecretary:make or answer telephone calls; make or take notes, minutes and messages; deal with files and correspondences; write memos and reports; work at computer for word processing; receive guests and visitors; arrange meetings; make appointmentsWr

13、itingReassessment of Job Description: Sue Pearson (PR Dept.)IntroductionThis report sets out to use WorkSet to assess the accuracy of my job description as PR Officer and to suggest a number of changes.FindingsIt is clear that there is a difference between the way the company views the job and the r

14、eality I perceive it. Firstly, a number of areas which demand a significant proportion of my time are not mentioned in the official job brief. The segment on the pie chart which provides most cause for concern is the pink sector; this relates to my attendance at a number of meetings to which I can c

15、ontribute little. Another significant area is the grey segment; this refers to the unscheduled time which I spend sorting out computer problems. I feel that these activities are hampering my core work. As can be seen from the pie charts, the time I spend actively working to meet the goals agreed wit

16、h my line manager is less than envisaged.ConclusionsThe above discrepancies clearly indicate that my current job brief is inaccurate.RecommendationsI would recommend that my official job brief should be updated using the WorkSet colours. It would also be valuable to consider the proportion of non-co

17、re colors in the pie chart and to investigate whether work in these areas could be carried out by someone else more suited to these tasks.Unit 1bPast Simpleto refer to actions started and finished in the past(过去开始和完成的动作)to refer to a definite time in the past(过去某个特定时间)Present perfect simple: to refe

18、r to actions started in the past but unfinished(过去发生，尚未结束的动作)to refer to an indefinite time in the past(过去不确定的时间)to refer to recent actions(近期动作)to refer to past action with present consequence(对现在有影响的过去动作)Present perfect continuousto refer to actions started in the past and continuing into the futu

19、re(过去发生持续到将来)to refer to repeated or continuous actions in the past with present consequence(对现在有影响过去一直进行的动作)The past simple is used to talk about completed actions and facts related to past time.Both forms of the present perfect contain the idea of a link between past and present time and in some c

20、ases it is possible to use either form. However, there is an emphasis between the two: the present perfect simple focuses on the completion or result of an activity whereas the present perfect continuous focuses on the continuity of an activity.SpeakingWould you be prepared to invest in Internet sha

21、re?Yes : trendy and fashionable; some of them enjoy high brand awareness; the promise of a quick and good profit; offer potential for rapid growth; have good prospects, with on-line transaction, e- banking, cybercommunity(网络社团),teleworking(网络办公) on the increaseNo : risky and may easily go away(disap

22、pear like bubbles); volatile; anything but a safe investment; lack of a reliable security system; not familiar with web-based technology.P12 WritingResource Planning Manager: Assessment of Suitability for Home-based WorkingIntroductionThe purpose of this report is to assess the suitability of my pos

23、ition as Resource Planning Manager for home-based working.FindingsMy working pattern and that of my colleagues varies form week to week. During certain periods a large proportion of my time is spent doing fieldwork. This is followed by office-based work collating and recording the data collected. On

24、ce the results have been recorded, I proofread the color copies of all reports and maps. As regards communication with colleagues, department meetings are held once a fortnight. At all other times, the individual members of the team communicate either face-to-face or by phone, depending on their loc

25、ation. Apart from official meetings, the same results can be achieved whether I am in the office or working elsewhere.ConclusionIt is clear that I would be able to undertake the same duties while working from home for a large proportion of my time. Clearly, some days would need to be spent in the of

26、fice for face-to-face communication with colleagues. It would also be necessary to use the technical facilities of the office at times. However, in order to be able to work effectively from home, I would need to be provided with a networked computer and printer.RecommendationsI would suggest that I

27、should be given the necessary equipment to work partially from home for trial period. After this time, further consultation should take place in order to reassess the situation.P24 speakingMerge with or acquire a foreign company of the same industry; reduce cost; buy market share; raise share value;

28、 buy a distribution channel (分销)； complement a product portfolio;for the further growth of the companyP20 writingSample answerThe share price of both IBM and AOL showed a general upward trend from June until the end of 1998. however, while AOL shares then continued to rise steadily over the next thr

29、ee months, the price of IBM shares fell slightly. By March 1999 both shares were worth about $100.AOL shares then shot up, almost doubling in value within four weeks. They reached a high of $180 in mid-April before collapsing to just over $100 per share at the beginning of May. There was a slight re

30、covery during that month however, despite this, by June1999 the price of AOL shares was once again about $100. In contrast, despite minor fluctuations, IBM shares made a steady recovery over the three month period, finishing at just over $100, almost equal to AOL.Unit3aSpeaking: benefits of trade fa

31、irs:Benefits for exhibitors: a chance of face-to-face talk with prospective clients; better effects of promotion(宣传效果好); a good chance to push sales; media exposure (publicity) for the industry(媒体对行业的宣传)； more chances for business transaction; visual presentation of products(产品得到直观展示)Benefits for vi

32、sitors: visual and direct knowledge of products; find out more details about products, such as quality, specification(规格)，appearance, price, technical superiority or not (是否有技术含量)，terms of transaction(成交条件),etc；An opportunity to find out what is happening in the industry; the convenience of everything in one place; a chance to talk to exhibitors1 Good to the last drop滴滴香浓，意犹未尽。（麦斯威尔咖啡）2 Obey your thirst服从你的渴望。（雪碧）3 The new digital era数码新时代。（索尼影碟机）4 We lead Others copy我们领先，他人