剑桥商务英语中级模拟67.docx

1、剑桥商务英语中级模拟67模拟试题(二)PART ONEQuestions 1-7Look at the statements below and the text on mobile advertising on the opposite page.Which section (A, B, C or D) does each statement 1-7 refer to?For each statement 1- 7, mark one letter (A, B, C or D) on your Answer Sheet.You will need to use some of these l

2、etters more than once.1Customers are rewarded in return for text message advertisements on their mobile phones.2At present, mobile ads take a small share of the advertising industry.3Some people are very optimistic about the future of mobile advertising.4Mobile phones are more accessible to people t

3、han computers are.5If mobile ads turn out successful in Britain, other European markets will be encouraged to do the same thing.6Mobile advertising has a remarkable advantage of targeting exactly its customers.7Internet is the newest means of making advertisements. Mobile Advertising The Next Big Th

4、ingAAdvertising on mobile phones is a tiny business. Last year spending on mobile ads was $ 871 million worldwide according to lnforma Telecoms & Media, a research firm, compared with $ 24 billion spent on internet advertising and $450 billion spent on all advertising. But marketers are hailing the

5、mobile phone as advertisings promised land. It is destined, some say, to replace not only internet advertising, the latest fad, but also television, radio, print and billboards, the four traditional pillars of the business.BThe 2.5 billion mobile phones around the world can potentially reach a much

6、bigger audience than the planets billion or so personal computers. The number of mobile phones in use is also growing much faster than the number of computers, especially in poorer countries. Furthermore, most people carry their mobile with them everywheresomething that cannot be said of television

7、or computers.CYet the biggest selling point of mobile ads is what marketing types callrelevance. Advertisers believe that about half of all traditional advertising does not reach the right audience. But mobile advertising through text messages is the most focused: if marketers use mobile firms profi

8、les of their customers cleverly enough, they can tailor their advertisements to match each subscribers habits.DIn September, Blyk, a new mobile operator, launched a service in Britain that aims to do just that. It offers subscribers 27 free text messages and 43 free minutes of voice calls per month

9、as long as they agree to receive six advertisements by text message every day. To sign up for the service, customers must fill out a questionnaire about their hobbies and habits. So advertisers can target their messages very precisely. Britain is the largest, but also the trickiest European ad marke

10、t, so if it works here it will work everywhere, says Pekka Ala-Pietila, chief executive and one of the founders of Blyk.PART TWOQuestions 8-12Read the article below about the shortage of talent in Asia.Choose the best sentence from the opposite page to fill each of the gaps.For each gap 8-12, mark o

11、ne letter (A-G).Do not use any letter more than once.There is one extra letter which you do not need to use. Asias Skills ShortageIt seems odd. In the worlds most populous region the biggest problem facing employers is a shortage of people.Asia has more than half the planets inhabitants and is home

12、to many of the worlds fastest-growing economies. But some businesses are being forced to reconsider just how quickly they will be able to grow, because they cannot find enough people with the skills they need.In a recent survey, 600 Chief executives of multinational companies with businesses across

13、Asia were interviewed. (8) It was their second-biggest headache in Japan (after cultural differences) and the fourth-biggest in India (after problems with infrastructure, bureaucracy and wage inflation). Across almost every industry and sector it was the same.Old Asia-hands may find it easy to under

14、stand why there is such concern. The regions rapid economic growth has fished out the pool of available talent, they would say. (9) Recent growth in many parts of Asia has been so great that it has rapidly transformed the type of skills needed by businesses. Schools and universities have been unable

15、 to keep up.This is especially true for professional staff. Airlines are one example. Many new carriers are setting up and airlines are offering more services to meet demand.(10) According to Alteon Training, the commercial-pilot training arm of Boeing, India has fewer than 3000 pilots today but wil

16、l need more than 12000 by 2025. China will need to find an average of 2200 new pilots a year just to keep up with the growth in air travel, which means it will need more than 40000 pilots by 2025. In the meantime, with big international airlines training only a few hundred pilots a year, Asian airli

17、nes have taken to poaching them, often from each other.(11) China has been trying to lure pilots from Brazil, among other places.With such a mismatch between supply and demand in Asias labour markets, companies will have to become better at hiring good staff and keeping them. The first priority is t

18、o realize that retention is more important than recruitment. But as some companies will always be better at this than others, the job-hopping and poaching are set to continue for many years, until education and training catch up. (12) Without talented recruiting policies, some firms may end up scali

19、ng back their bold Asian growth-plans.AHowever, there is also a failure of education.BPhilippine Airlines, for instance, lost 75 pilots to overseas airlines during the past three years.CAs it turned out, they ranked a shortage of qualified staff as their biggest concern in China and South-east Asia.

20、DThere is also a severe shortage of good managers.EThe consequences of that are depressing and will limit the growth.FBut, in the meantime, there is a dreadful shortage of pilots.GAsia has more than half the planets inhabitants and is home to many of the worlds fastest-growing economies.PART THREEQu

21、estions 13-18Read the article below about corporate culture on the opposite page.For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose.The term corporate culture refers to an organizations value system. Managerial philosophies, workplace practices, an

22、d organizational network are included in the concept of corporate culture. Tyson Foods corporate culture is reflected in the fact that everyoneeven CEO Don Tyson wears clothes of a yellowish brown color on the job.The leaders who developed the company and the corporate culture typically shape the co

23、rporate culture. One generation of employees passes on a corporate culture to newer employees. Sometimes this is part of formal training. New managers who attend McDonalds Hamburger University may learn skills in management, but they also pick up the basics of the organizations corporate culture. Em

24、ployees can absorb corporate culture through informal contacts as well, by talking with other workers and through their experiences on the job.Corporate culture has a major impact on the success of an organization. In organizations with strong cultures, everyone knows and supports the organizations

25、objectives. In those with weak cultures, no clear sense of purpose exists. In fact, the authors of the classic book In Search of Excellence concluded the presence of a strong corporate culture was the single common thread among many diverse but highly successful companies such as General Electric an

26、d McDonalds.As you can imagine, changing a companys corporate culture can be very difficult. But some managers try to do just that when they feel the current culture is weak, or when the organizations objectives change and the old culture no longer fits. Sometimes the competitive situation of a comp

27、any changes. For instance, electric utilities, which once had their profits guaranteed by public regulation, now face more competition than ever. Firms that were comfortable competing against other American companies now find themselves fighting competitors from overseas, too.Management expert Peter

28、 Duckers feels that, rather than trying to change culture, managers should focus on changing employees and corporate practices, as follows.Define what results are needed. Specify in measurable terms what the organization or department, or office) needs to achieve.Determine where these results are al

29、ready being achieved within the current organization. Analyze the departments that are already effective and find out what they are doing differently from the rest.Determine what top management can do to encourage these good results. Duckers suggests that executives openly ask what they can do to he

30、lp, and then do it.Change the reward systemor develop a new oneto recognize these effective practices. When employees realize that the organization really does reward the new approach, they will adopt it much more quickly. Whether one wants to change an organization culture or not, it is important t

31、o choose managers and employees whose personal styles fit the organizations goals.13According to the passage, corporate cultureAmeans the cultural atmosphere in a company.Bis established by top leaders and cant be changed.Cinvolves the core values of a company.Dhas little influence on the performanc

32、e of a company.14In McDonalds Hamburger University, new managersAlearn the companys corporate culture at length.Bare only interested in learning management skills.Clearn all the necessary skills and practices of the company.Dhave chances to know about the companys corporate culture.15If an organization has a strong corporate culture.Ait can be sure of achieving great success.Bit will be as successful as General Electric and McDonalds.Cits staff tend to work for a common goal.