剑桥商务英语中级考试试题二.docx

1、剑桥商务英语中级考试试题二剑桥商务英语中级考试试题(二)一、中READING（PART ONE ）（共7小题,共7.0分） Read these sentences . Which type does each sentence (1-7) describe? For each sentence mark one letter A, B, C or D on your Answer Sheet.第1题A. Toronto & Niagara The ideal holiday has to be one that combines plenty of sight-seeing with exc

2、ellent shopping opportunities, and here it is Eastern Canada, is the destination the proud home of the dazzling city of Toronto, one of North Americas most modern and vibrant cities and the mighty spectacle of Niagara Falls. Return schedule flights from Gatwick. Quality hotel accommodation in Toront

3、o. Exciting optional excursions including a Toronto City Tour, dinner at The ON Tower a Helicopter ride over the Falls. Operated by Travel-scope Air Holidays ABTA V5060 ATOL 4555.B. Delivery Agents Required We are currently restructuring the delivery service to the carriers and are looking for two p

4、art time sector agents. The candidate will be responsible for delivering the Evening Post to all the carriers in a specific area six days a week between the hours of 2 p. m. and 3:45 p. m. You will also be responsible for finding replacement carriers and arranging holiday when carriers are away and

5、ensuring every Evening Post is delivered every night in your area. If this is the sort of busy, varied position that you are looking for please send your CV, including details of your current salary to Mark Garrett, First Floor, 11 Laura Plaza, London.C. Sales Support Team We are looking for someone

6、 to work full time in a busy sales office. The successful applicant will take up a variety of clerical tasks related to providing a professional, quality support service to our Sales Force and Retail Customers. You must have a good general education, keyboard skills, a responsible and flexible attit

7、ude to working under pressure and the ability to communicate confidently. Computer literacy would be an advantage. If this is the sort of position that you are looking for, please send your CV, including details of your current salary to Mark Street. 109 Floor, 121 Sun Plaza, Shanghai 200336.D. Juni

8、or Administrator The Evening Post Press, one of the largest producers in the Southwest has a vacancy in the Copy Input Department. The successful applicant will be required to collate and prioritize copy received from our advertising department, the ability to type would also be an advantage, they s

9、hould have had a good general education, and the ability to work both as part of a team and on their own initiative. If this is the sort of position that you are interested in, please send your Resume, including details of your current salary to Bristol Evening Post, Temple Way, Bristol BS99 7HIn th

10、is advertisement, you can not only enjoy the sight-seeing of the country but also have excellent shopping opportunities.【正确答案】：A【本题分数】：1.0分【答案解析】从段落A的标题Toronto & Niagara(多伦多&尼亚加拉)可知：这是一篇有关旅游方面的文章，因此，不难想象，通过此广告，你不仅可以享受加拿大的风景，而且还有良好购物机会。第2题You should adapt yourself to some changing situations and be q

11、uite skillful at computer keyboard and confident of communicating with people.【正确答案】：C【本题分数】：1.0分【答案解析】段落C中，提到了“have education，keyboard skills，a responsible and flexible attitude to working under pressure and the ability to communicate confidently”。因此，要不断地调整自己适应多变的情况，良好的计算机应用能力，以及具有与人们沟通能力的信心。第3题You

12、 have to be quite familiar with the people in this area so that you will be able to arrange holiday and replacement for those people in register.【正确答案】：B【本题分数】：1.0分【答案解析】段落B中，对应聘者提出了两个条件：“be responsible for delivering the Evening Post to all the carriers；for finding replacement carriers，holiday cove

13、r”，因此，你对当地情况熟悉，并随时能够找到替换者。第4题You have return schedule flights from Gatwick and the service offered by Travel-scope Air Holidays ABTA V5060 ATOL 4555.【正确答案】：A【本题分数】：1.0分【答案解析】此句子中，提到了有关返程安排和服务，由此可知，这是段落A的内容。原文是：“Return schedule flight from Gatwick；Operated by travel-scope air Holidays”。且句子和段落中都出现了ABT

14、A V5060 ATOL 4555。第5题If you have much knowledge in computer science, you will have an advantage over other candidates in the field of sales service.【正确答案】：C【本题分数】：1.0分【答案解析】如果你有良好的计算机知识背景，在销售领域你会比其他候选人具有优势。这正是段落C的内容。原文是：“Computer literacy(知识，学问)would be an advantage”。第6题In this job, you are required

15、 to have a good skill at typing and a good education and the ability to work independently as well.【正确答案】：D【本题分数】：1.0分【答案解析】此题的答案很容易与第二题的段落C混淆，关键的地方是：“the ability to work independently as well”；而段落C中是：“confident of communicating with people”。第7题You must have the ability to arrange some copies in ord

16、er of importance.【正确答案】：D【本题分数】：1.0分【答案解析】此题中的基本要求是：把文件按照重要性进行整理。根据常识可知，这是初级行政管理人员的分内工作。二、中READING（PART TWO ）（共5小题,共5.0分） Read this text. Choose the best sentence below to fill in each of the gaps. For each gap 1-5, mark one letter A-G on your Answer Sheet. Do not mark any letter twice.第1题Considerat

17、ions in Choosing MediaIt obviously doesnt pay for a local, one-unit department store to advertise on national television. Likewise, it usually is not practical for a neighbourhood variety store to advertise in a large metropolitan newspaper. In deciding which media to use, advertisers must consider

18、these questions. 1. Does the advertising medium cover the market? 2. What is the cost per reader or listener in the market? American businesses spend about $ 30 billion per year for advertising of all types. This large advertising industry offers a wide variety of jobs for college graduates, includi

19、ng such positions as advertising managers, layout specialists, artists, copywriters, account executives, media directors, and sales specialists. Advertising firms have been more effective in answering these questions than many business owners have been. For instance newspapers raise their advertisin

20、g rates when their circulation increases. (1) And magazine advertising rates are also based on total circulation. All these mass media are expensive advertising methods because they reach so many people. In designing an advertising program, an individual firm or its hired advertising experts must so

21、mehow balance the necessity of advertising against the likelihood that some expenditures will be wasted. Individual advertising expenditures vary from more than $ 200,000 for a one-minute nationwide television commercial during the Word Series or Super Bowl to the small cost of printing and distribu

22、ting 100 announcements to promote a sale or service in a neighborhood. All advertising has the final goal of increasing sales for the business firm either in the short run or in the long run. In considering these, basic questions, we can see why Ford, General Motors, and Chrysler can afford the huge

23、 costs of national television advertising. (2) Even so, the growth of suburban shopping centers and the establishment of branch outlets by department stores and other retailers have brought local television advertising within the range of many smaller retailers (3) Since the time that television cam

24、e into its prime as an advertising medium, radio advertising has made a substantial comeback in terms of numbers of listeners. (4) The yellow pages of the telephone directory are another effectively way to promote shopping goods and special items or services for which customers prefer to check sourc

25、es by telephone first. And advertising on public transportation vehicles is also effective, when it can be geared to the advertisers market. Traditionally, all advertising was classified either as direct-action advertising or as institutional advertising. Thus, the statement Raincoats are on sale to

26、day at $ 9.95 is an example of directaction advertising and the claim our employees subscribe to the United Fund 100 percent is an example of institutional advertising. Direct-mail advertising has been so overdone, especially by smaller firms, that its effectiveness has been impaired. (5) Still, dir

27、ect mail offers the advantages of being selective in coverage, relatively inexpensive, and more flexible.A. We can also see that local department stores cannot benefit proportionately from national television advertising to justify the expense.B. Similarly, television-advertising rates are based on

28、audience ratings.C. In deciding which media to use, advertisers must consider these questions.D. Such promotion must be well prepared or it will be tossed into the nearest wastebasket.E. Newspapers, too, have attempted to make advertising more attractive to small firms offering special full-page adv

29、ertisements featuring the message of several different firms.F. Advertising is very important for business.G. Radio advertising often serves local merchants effectively and at costs that more firms can affor【正确答案】：B【本题分数】：1.0分【答案解析】上句话在讲：“newspapers raise their advertising rates when their circulati

30、on increases”。由此可知，报纸的发行量越大，广告费用就越高，同理，电视也是如此。收视率越高，广告费越高。第2题【正确答案】：A【本题分数】：1.0分【答案解析】在考虑这些基本的问题的时候，我们可以看到“为什么大公司如福特、通用以及克莱斯勒公司等能够负得起巨额的全国性电视广告”；同时，我们也看到当地的百货商店不能从中获益的原因。上句和A句使用了同样的结构“we can see/we can also see”第3题【正确答案】：E【本题分数】：1.0分【答案解析】尽管如此，随着区域(地方)性的大型商店及其分店的数量增加，使得地方性的电视台广告在小型的零售范围具有不少的优势。从全国的电

31、视台到地方电视台到报纸，报纸媒体也在尽力使它的广告形式更吸引小型公司。因此，这里填入E比较合适。第4题【正确答案】：G【本题分数】：1.0分【答案解析】随着电视作为广告媒体进入巅峰时期，无线电台的广告在听众数量方面有了不小的提高。为什么呢?电台广告常常有效地服务当地商人，费用低廉。也就是说，全文只有它的上句提到了radio advertising，这里应该接着讨论有关radio advertising方面的事情。第5题【正确答案】：D【本题分数】：1.0分【答案解析】另一种广告媒体就是邮寄广告册，但是这种做法太滥了“so overdone, is effectiveness has been

32、impaired”，且效果不大，因此，这里填入D，比较合适：“这类的促销宣传应该精心策划，否则不如将它(direct-mail)扔进垃圾箱”。三、中READING（PART THREE ）（共6小题,共6.0分） Read the article and the questions on the opposite page. For each question 1 -6, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose.第1题It looked just like another aircraft from the outside. The pilot told his young passengers that it was built in 1964, a Boeing KC-135 refueling tanker, based on the 707. But app