速卖通营销邮件范文.docx

1、速卖通营销邮件范文速卖通营销邮件范文速卖通营销邮件范文一一、站内优化和营销营销方案二、站外引流和推广一、站内优化和营销A. 站内优化，主要分为以下几点：1. 分类，我们现有的分类划分特别细致，但同时不够清晰，不利于顾客搜索和点击，可参考速卖通自然搜索第一页卖家的分类，按照车型进行划分。2. 标题，可按照SEO站内优化的原理，把更多关键词融入标题中3. 产品关键词，可以在后台重新编辑产品关键词。4. 产品详细图的处理，在现有资源的前提下，把重点推广的产品的详细图做一下，参照速卖通搜索在第一页显示的商城的，详细图应该展示DVD使用时的各个界面。B. 站内营销，主要有以下几种方式：1. 挑选一部分产

2、品做打折促销，这样可以提高商铺的排名，增加曝光率，也会推进商铺其他产品的销售。2. 挑选热卖产品做免邮，这也是促销方式的一种3. 运用上速卖通本身的营销方式，后台有介绍。这个很重要。4. 速卖通后台可以开一些收费才能看得到的功能，比如该平台的热卖产品，便于我们做产品调研和营销。5. 多上一些金额小，热卖的产品，产生更多订单，同时可以通过给顾客赠送礼品或打折的方式，让顾客多留正评，提高商铺星级，这个对在速卖通首页曝光很重要。二、站外引流和推广1. 寻找汽车配件类的论坛和网站，通过购买Banner或论坛合作的方式来引流。2.通过VK，Facebook, Twitter, Google+等社交媒体等

3、引流和营销。备注：通过对速卖通做的好的卖家的分析以及我们后台显示的数据来看，我们的曝光量和我们的订单是不成正比的，个人建议，应把主要精力放在站内优化和运用好速卖通平台自身的营销方式上。以下为相关步骤的范例：1、当买家光顾你店铺, 询问产品信息时：重点：跟买家初次打招呼，要亲切、自然并表示出你的热情。尽量在初步沟通时把产品元素介绍清楚， 范例参考:Hello, my dear friend.Thank you for your visiting to my store, you can find the products you need from my store . If there are

4、 not what you need, you can tell us, and we can help you to find the source, please feel free to buy anything! Thanks again.2、鼓励买家提高定单金额和定单数量, 提醒买家尽快确认定单时可参考:Thank you for your patronage, if you confirm the order as soon as possible, I will send some gifts. A good news: Recently there are a lot of a

5、ctivities in our store. If the value of goods you buy count to a certain amount, we will give you a satisfied discount.3、交易进行中，通知买家去参看物流情况时，可参考：The goods you need had been sent to you. Its on the way now.Please pay attention to the delivery and sign as soon as possible. If you have any questions, pl

6、ease feel free to contact me.4、当完成交易，您表示感谢，并希望他下次能够再次回头时，可参考：Thank you for your purchase, I have prepared you some gifts, which will be sent to you along with the goods.Sincerely hope you like it. Ill give you a discount, if you like to purchase another products.5、推广新产品,采购季节期间根据自己的经验，可给买家推荐自己热销的产品。H

7、i friend,Right now Christmas is coming, and Christmas gift has a large potential market. Many buyers bought them for resale in their own store, its high profit margin product, here is our Christmas gift link, Please click to check them , if you want to buy more than 10pieces, we also can help you ge

8、t a wholesale price. Thanks.Regards您好!在圣诞节来临之际，圣诞礼品将是一个热销产品。很多买家从我们这进货到他们自己的商店里出售。这个产品的利润不错。以下是我们圣诞产品的介绍，请点击了解。10个起批我们将给您批发的价格.6、货物断货，货物偶尔的断货只要认真解释一下，买家能够理解，最好的办法是告诉买家自己会积极尽量帮他找到她所需要的产品，同时向他介绍类似的款式供其选择Hi friend,We are really sorry that the shoes you order is out of stock at the moment. I will contac

9、t the factory to see when they are going to be available again. I would like to recommend you some other pretty shoes which have the same style. Hope you like them as well. You can click on the following link to check them out. If theres anything I can help Please feel free to contact us.Regards您好!我

10、们已经重新设置了价格。在原有价格的基础上，又给您了15%的折扣。我们提供的价格比市场价要低，在这个产品上，我们没办法给出更低的价格了。希望你能接受这个价格，如果有任何问题，请和我联系。谢谢!7、大量订购询问价格，大量订单询盘，买家若是赶上采购季我们一定要抓住机会，对他们的回复要一定要详尽，内容一般包括样品的价格、样式、采购量和相应的价格，这个报价建议是包括运费的，而且价格要相对有优势，给买家感觉是给他的一个优惠。Hi friendsThank you for your inquiry, we very much hope to complete the order with you for m

11、e, here is the products link you need, if you buy 100 pieces, we can give you a wholesale price, $25/piece. If you have any idea, Please let us know, and we will try our best to help you. Looking forward to your reply.Regards谢谢您的询盘，我们非常希望能够与您完成此笔订单，下面是我对您所需要的产品的介绍，如果您一次购买100件，我们可以给您一个批发价格，每件25元.如果您有

12、任何的问题，请和我沟通。我会竭尽所能来帮助你。期待您的答复。8、海关问题，某些国家海关的严格检查造成货物延误，建议及时通知买家，及时的沟通让买家感觉你是一直在跟踪货物的状态，并是一位负责的卖家，以免置之不理造成误会。Dear friendsWe received notice of logistics company, now your customs for large parcel periodically inspected strictly, in order to make the goods sent to you safety, we suggest that the delay

13、 in shipment, wish you a consent to agree. Please let us know as soon as possible Thanks亲爱的朋友我们接到物流公司的通知，现在贵国的海关对大量邮包进行定期的严格检查，为了使货物安全的送达到贵处，我们建议延迟几天发货，希望征得您的同意。希望尽快得到您的回复9、退、换货问题。Dear friend,Im sorry for the inconvenience. If you are not satisfied with the products, you can return the goods back to

14、 us.When we receive the goods, we will give you a replacement or give you a full refund. We hope to do business with you f or a long time.We will give you a big discount in your next order.Best regards亲爱的朋友,很抱歉给您带来了不便。如果你不满意的产品,你可以把货物返还追到我们。当我们收到的货物,我们将给你一个更换或者给你全额退款。我们希望能和你们建立贸易关系。当您下次购买时，我们将给您最大的折

15、扣。流利的沟通，真诚的语言，会让您赢得更多的定单和买家!hi friend, item had been sent as u told . pls pay attention .regardshi Rozhnova ,thanks for ordering in our store .colors to choose ,pls tell us the colors u need , so items will be sent as u told .B412_OrangeB413_BlackB414_RedB415_BlueB416_PurpleB417_YellowB418_RosyB419_

16、Greenregards航空大包 ： china post air parcelhi Fiona, thanks for ordering in our store , items are in store , and could be sent as u told quickly . colors to choose : Orange Black Red Blue Purple yellow Rosy greenwhat colors u need friend ? could pls leave us what colors u need , so we will arrange the

17、shippment for u asapwaiting for ur earlier replywaiting for ur earlier payment , so u will get it earlier / so we will arrange the shippment earlierregards西联汇款资料：western union details:Name: YanFang LongCity: ShenzhenCountry: Chinafirst name is YanFang, last name is Longconfirmation 确认Hello, we are s

18、ize 12.Thanks in advance. 提前感谢.下一页更多“速卖通营销邮件范文速卖通营销邮件范文三催促下单，库存不多Dear X,Thank you for your inquiry.Yes, we have this item in stock. How many do you want? Right now, we only have X lots of the X color left. Since they are very popular, the product has a high risk of selling out soon. Please place you

19、r order as soon as possible. Thank you!Best regards,(name)回应买家砍价Dear x,Thank you for your interests in my item.I am sorry but we cant offer you that low price you asked for. We feel that the price listed is reasonable and has been carefully calculated and leaves me limited profit already.However, we

20、d like to offer you some discounts on bulk purchases. If your order is more than X pieces, we will give you a discount of xx% off.Please let me know for any further questions. Thanks.Sincerely,(name)断货 (out of stock)Dear X,We are sorry to inform you that this item is out of stock at the moment. We w

21、ill contact the factory to see when they will be available again. Also, we would like to recommend to you some other items which are of the same style. We hope you like them as well. You can click on the following link to check them out.http:/www.aliexpressPlease let me know for any further question

22、s. Thanks.Best Regards,(Your name)因为周末导致回复不够及时,先表示歉意，因为错过了最佳24小时回复时间所以可通过主动打折的方式赢取客户。Dear X,I am sorry for the delayed response due to the weekend. Yes, we have this item in stock. And to show our apology for our delayed response, we will offer you 10% off. Please place your order before Friday to e

23、njoy this discount. Thank you!Please let me know if you have any further questions. Thanks.Best Regards,(Your name)关于支付选择escrow，提醒折扣快结束了Hello X,Thank you for the message. Please note that there are only 3 days left to get 10% off by making payments with Escrow (credit card, Visa, MasterCard, moneybo

24、okers or Western Union). Please make the payment as soon as possible. I will also send you an additional gift to show our appreciation.Please let me know for any further questions. Thanks.Best regards,(Your name)合并支付及修改价格的操作Dear X,If you would like to place one order for many items, please first cli

25、ckand check your address and order details carefully before clicking “submit. After that, please inform me, and I will cut down the price to US$XX. You can refresh the page to continue your payment. Thank you.If you have any further questions, please feel free to contact me.Best Regards,(Your name)提

26、醒买家尽快付款模板Dear X,We appreciated your purchase from us. However, we noticed you that havent made the payment yet. This is a friendly reminder to you to complete the payment transaction as soon as possible. Instant payments are very important; the earlier you pay, the sooner you will get the item.If yo

27、u have any problems making the payment, or if you dont want to go through with the order, please let us know. We can help you to resolve the payment problems or cancel the order.Thanks again! Looking forward to hearing from you soon.Best Regards,(Your name)Dear X,We appreciate your order from us. Yo

28、u have chosen one of the bestselling products in our store. Its very popular for its good quality and competitive price. Right now, we only have X lots of the X colors left. We would like to inform you that this product has a high risk of selling out soon.We noticed that you hadnt finished the payme

29、nt process for the order. Wed like to offer you a discount on your order, if you purchase now, to ensure that the product doesnt sell out. We will ship your order within 24 hours once your payment is confirmed. If you need any help or have any questions, please let us know.Best Regards,(your name)PS

30、: We are one of the biggest suppliers on AliExpress. With more than 3 years experience in world trade, we are able to provide the best prices, the highest quality and the superior service. We inspect our products before shipping them out and provide a 1 year warranty for all products. We promise to

31、give you a full refund if the products are not as described.If you have any questions, please contact us; we are happy to help you.订单超重导致无法使用小包免邮的回复Dear X,Unfortunately, free shipping for this item is unavailable; I am sorry for the confusion. Free Shipping is only for packages weighing less than 2k

32、g, which can be shipped via China Post Air Mail. However, the item you would like to purchase weighs more than 2kg. You can either choose another express carrier, such as UPS or DHL (which will include shipping fees, but which are also much faster). You can place the orders separately, making sure each order weighs less than 2kg, to take advantage of free shipping.If you have any further questions, please feel free to contact me.Best Regards,(Your name)海关税 (customs tax)Dear X,Thank you for your inquiry and I am happy to contact you.I