1、精品ppt,Unit 7 Social Letter,精品ppt,OBJECTIVES,In this unit,you are going to learn:Components of Social LettersAddressing an EnvelopeDifferent Types of Social Letters:Letter of Invitation Letter of Congratulations Letter of Thanks Letter of Apology Letter of Application Letter of Recommendation,精品ppt,C
2、ontents,Part I Lead-in,Part II Learning to Read,Part III Learning to Write,精品ppt,Part I Lead-in,1.The following are two letters.One is to a friend and the other is to a new business partner.Find out the differences between them.,精品ppt,Howard Toys109 Free RoadNewcastle TyneNE 21 NZ 10 August 2009Paul
3、 JamesBachmann SpielbergNo.39 High Street7740 GermanyDear Mr.James,I am writing to thank you for your hospitality during my recent trip to Germany.It is always a great pleasure to meet ones business partners face to face,and I think we had some interesting discussions.I look forward to seeing you wh
4、en you visit Newcastle in October.Yours Sincerely,Mark HowardMark HowardManager,Sept.1,2009Dear Peter,This is just a short note to thank you for a very pleasant weekend while I was in Zurich.It is always good to see old friends again and it is very useful to exchange ideas.Please give me a ring next
5、 time you come to Newcastle,and perhaps we can meet for lunch.Best Wishes,Mark,精品ppt,Key,1)格式不同,第一封写给商业伙伴的信采用齐头式,第二封写给朋友的信采用修正式。2)第二封信有些部分省略,如:信头,信内地址,写信人职务等。3)称呼,结束敬语,署名不同,第一封信采用正式的写法,而第二封信则比较随意。4)第一封采用较正式的词汇及长句,而第二封信则选用日常词汇,句子也相对较短。,精品ppt,2.Besides letters,there are many other means of communicati
6、on as shown in the following table.Talk about their advantages and disadvantages and give reasons for the survival of letters.,精品ppt,3.Mary Brown wants to send a letter to Harry Johnson.Help her address the following envelope.,精品ppt,信函(Letters)是人们日常生活中常用的交流方式之一。按照其用途,可以分为社交信函(Social Letters)和商务信函(Bu
7、siness Letters)。社交信函,或称私人信函(Private Letters),是指人们在社会交往中使用的,用以传递信息、交流思想、联络感情的一种联系方式。社交信函类别包括写给亲戚朋友或业务伙伴的邀请信、感谢信、道歉信、祝贺信,还包括涉及私人事务的信件,如入学申请信、求职信和推荐信等。社交信函又有正式和非正式之分。非正式的社交信函统称为便条(Note)(详见第三单元),本单元所介绍的社交信函均为正式的信函,一般采用修正式(Modified Style)的书写格式。,Part II Learning to Read Social Letter,精品ppt,1.Components of
8、 Social Letters 社交信函的组成部分,Letterhead 信头Date 日期Inside Name&Address 信内地址 Salutation 称呼Body 正文,精品ppt,1.Components of Social Letters 社交信函的组成部分,(1)Letterhead 信头信头是指发信人单位名称和地址,一般公司或企业所用的信纸都有印好的关于企业信息。,Company Name 123 Company Street Address Company City,State Zip Phone 555-555-5555 fax 555-555-5555,1 Cent
9、erview Drive Rockingham Building,Suite 203 Greensboro,NC 27407 Phone:336.297.4747 Fax:336.297.4742 Web:,Butler CPA,P.A.,精品ppt,社交信函所用的信纸通常没有印好的信头,因此写信人要将自己的地址按照从小到大的顺序写在信纸中央偏右(修正式)或靠左边顶格(齐头式)。,如果是写给经常书信往来的亲友,或者是关系密切的业务伙伴,信头可以省略不写。,修正式,齐头式,1.Components of Social Letters 社交信函的组成部分,精品ppt,(2)Date 日期日期写在信
10、头下方,置于信纸右上角(缩进式)、居中(修正式)或靠左边顶格(齐头式)。,(3)Inside Name&Address 信内姓名和地址,信内姓名和地址是指收信人的姓名和地址,一般在日期下一到两行处紧靠左边顶格书写。书写顺序如图一(单位地址参照信头的写法)。,收信人姓名收信人职务或头衔收信人单位名称单位地址 图一,1.Components of Social Letters 社交信函的组成部分,精品ppt,Pacific Insurance CompanyNo.234 Milton RoadNew York FR7 5EDU.S.A.图二,信内姓名和地址的书写依据收发信人的关系而定。如果信件是写
11、给商业伙伴,收信人姓名前最好冠以礼貌称呼,如:Mr.Douglas Brown(姓名尽量避免使用缩写形式,如:Mr.D Brown)。如果是写给公司,而非个人的话,则可省去收信人姓名和职务,直接写公司名称和地址即可。如图二:如果信件是写给熟悉的亲友,信内姓名和地址均可略。,1.Components of Social Letters 社交信函的组成部分,精品ppt,(4)Salutation 称呼指对收信人的称呼,称呼的具体形式取决于写信人与收信人之间的关系(参见第一单元“5 称呼的写法”部分)。(5)Body 正文 信的正文是所要传达的主要信息和内容,是信函的主体部分。正文要求简明达意、层次
12、分明、态度诚恳。信函正文一般包括开头、中心部分和结尾。开头通常用客套语提及对方来函的日期及主题,或对对方来信表示谢意,假如是首次致函对方,也可先作自我介绍,并标明写信的目的;信函的中心部分是要谈论或陈述的主要内容;结尾部分用来总结信函内容,并再次表达谢意与祝愿,或期待回复等。,1.Components of Social Letters 社交信函的组成部分,精品ppt,(6)Complimentary Close 结束敬语 指正文下面的结尾客套话。通常写在中间偏右的位置(修正式或缩进式)。如果是齐头式,则紧靠左边顶格书写。结束敬语的写法参见第一单元“5 结束敬语的写法”。(7)Signatur
13、e 署名 指写信人的手写体签名,打印的名字及头衔,写在结束敬语的下面,与结束敬语对齐。署名的写法参见第一单元“5 署名的写法”。,1.Components of Social Letters 社交信函的组成部分,精品ppt,2.Addressing an Envelope 信封的写法,(1)寄信人姓名和地址写在信封左上角。地址的顺序与中文相反;英文地址原则上是由小至大,先写门牌号码、街路名称,再写城市、省(州)和邮政区号,最后一行写上国家的名称。(2)在信封的中间或右下角写收信人的姓名和地址。收信人姓名前通常加上尊称(如Mr.,Mrs.,Miss等)以示礼貌,但寄信人不自称Mr.,Mrs.或M
14、iss。(3)邮票贴在信封的右上角上。,精品ppt,(4)信封左下角标注邮寄方式,如:Ordinary Mail(平信)Private/Personal(私人信)Immediate/Urgent(急件)Confidential(机密信)Registered(挂号邮件)Air Mail(航空邮件)Express(快递邮件)Printed Matter(印刷品)Sample(样品),邮 票Stamp,寄信人名称及地址Return Address,收信人名称及地址Mailing Address,邮寄方式注明Remarks,2.Addressing an Envelope 信封的写法,精品ppt,Pe
15、ter Brown34 Wu-yi RoadXiamen,Fujian361001P.R.China Mr.Donald Powell Lawson&Company 352 California Street San Francisco,California,23 ED36 U.S.A.Printed Matter,信封样例:,2.Addressing an Envelope 信封的写法,Stamp,精品ppt,1.Letter of Invitation 邀请信邀请信是指人们在社会交往过程中为邀请对方参加某种活动 而写的信件。,20 June 2009 Dear Mr.Lincoln,We
16、are writing to invite you to the Northeast Region Conference,which will be held in Allentown from September 1 to 5.The conference will provide an excellent opportunity for an exchange of views among all the distributors in this region.The main agenda of this conference includes the explanation of our sales policy in the northeast region and discussions of practical sales strategies.We also hope,through this conference,to develop friendships and strengthen the feeling that we are all members of t
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