外贸函电建立业务关系.docx

1、外贸函电建立业务关系第一节 Pattern of writing Letters of Establishing Business Relations建立业务关系信函的写作步骤 建立业务关系的信函要写得诚恳、真挚、礼貌。这种信函的结构一般包括四个步骤：1首先说明信息来源（告知对方你从何渠道得知对方的姓名地址的）；The source of information（how you learned of his company）；情景搭配用语：Useful expressionsYour company has been kindly introduced to us by（你们的公司由介绍给我们

2、。）We owe your name to the （我们感谢把你们的名字介绍给我们。）We learn throughthat （我们通过得知）We learn from that（我们得知）On the recommendation of（由介绍）2对你的公司作一个简单的介绍（例如公司的业务范围，稍稍“宣传”一下你的产品和服务）；Brief introduction to your own company（the scope of your business，little “advertising”on your products or service）情景搭配用语：Useful expr

3、essionsWe wish to introduce ourselves to you as a（我们把自己作为介绍给你们。）Our lines are mainly（我们主要从事）fall within our business activities（属于我们的经营范围）We have been in this line（我们从事这个行业）3写信的目的（你想与对方做什么生意，比如，想购买对方的产品，推荐你自己的产品，想与对方建立合资公司等）；The intention of writing the letter（what kind of business you want to do wi

4、th them，. to purchase their products, to sell your own products, to enter into a joint venture with them, etc.）情景搭配用语：Useful expressionsWe are willing to enter into business relations with you.（我们愿意和你们建立业务关系。）We express our desire to（我们表示希望）We are now writing you for the（我们现写信愿意）We are desirous of（我

5、们愿意）4表达与对方合作和早日收到回复的愿望。Expressing the expression of cooperation and early reply.情景搭配用语：Useful expressionsWe look forward to receiving（希望早日收到）Hope to receive （希望收到）Your early reply is appreciated.（盼早复）We are anticipating your answer.（盼早复）第二节 Pattern of replying Letters of Establishing Business Relati

6、ons回复建立业务关系信函的写作步骤 不管是买方还是卖方，收到建立业务关系请求的信函后，都应该迅速、完整、礼貌地做出答复，以便给读者留下良好的印象。一般回复建立业务关系的信函包括如下步骤：1感谢对方对你公司的兴趣；Thanking the reader for their interest in your company情景搭配用语：Useful expressionsThank you for （感谢你方）Thank you for your interest in（感谢你们对的兴趣）We have received .（我们收到你方）Your letter of August 8 has

7、been received with thanks. （感谢你方8月8号的来信）2表示对对方建立业务关系意愿的兴趣；show your interest in their wish of establishing business relations情景搭配用语：Useful expressionsYour wish of establishing business relations coincides with ours. （你们建立业务关系的愿望和我们不谋而合）This is also our desire. （这也是我们的愿望）We shall be very glad to ente

8、r into business relations with you.（我们将非常高兴与你们建立业务关系）3表示进一步采取的行动。Express further action情景搭配用语：Useful expressionsWe are sending you our catalog and pricelist（我们给你方寄去我们的目录和价格表）We shall be glad to have your specific enquiry.（我们将很高兴得到你方的具体询价）第三节 Text Explanation 课文讲解1 Dear sirs,We have obtained1your add

9、ress from a friend of mine2in San Francisco and are now writing you for the establishment of business relations3.（这一段说明信息来源并表明写信的目的。）We are very well connected with4all the major dealers here of light industrial products, and feel sure5we can sell large quantities of6Chinese goods if we get your off

10、ers7at competitive prices8.（这一段是具体的自我介绍。）Please let us have all necessary information concerning your products for export9.（最后一段表达早日收到回复的愿望。）Yours faithfully,讲解：第一段：We have obtained1your address from a friend of mine2in San Francisco and are now writing you for the establishment of business relation

11、s3.1obtain 获得，取得。例：（1）We have obtained your address from a friend of mine in San Francisco. （我们从旧金山的一个朋友那里获得了你方的地址。）（2）Now a lot of information can be obtained from the Internet. （现在可以从因特网获得许多的信息。）2a friend of mine 我的一个朋友。注意mine 是第一人称的所有格。例：A friend of mine is a surgeon. （我的一个朋友是外科医生。）3for the estab

12、lishment of business relations为了建立业务关系。意思和to establish business relations一样。（enter into）establish business relations建立业务关系。enter into（establish，build）business relations with，意思是“与建立业务关系”。中间还可以加上direct，意为“建立直接的业务关系”。例：（1）As this item falls within the scope of our business activities, we shall be plea

13、sed to enter into direct business relations with you at an early date.（由于这种商品属于我们的经营范围，我们将很高兴尽早与你们建立直接的业务关系。）（2）We shall be glad to establish direct business relations with your company. （我们将很高兴与你们建立直接的业务关系。）讲解：第二段：We are very well connected with4all the major dealers here of light industrial produc

14、ts, and feel sure5we can sell large quantities of6Chinese goods if we get your offers7at competitive prices8. 4are very well connected with 有很广泛的联系。例：（1）We are very well connected with all the major dealers here of light industrial products. （我们与此地主要的轻工产品经销商都有广泛的联系。）（2）He is well connected with the

15、local government. （他与当地政府联系密切。）5Feel sure 相信。也可以说be sure。后面加of或者that 从句。这里省略了that。例：（1）We feel sure you will be satisfied with our goods. （我们相信你们会对我们的产品满意的。）（2）I am sure of his honesty. （我相信他的诚实。）6Large quantity of 表示大量的, 例如：Large quantities of textiles were purchased last year.7offer 报价,名词。和quotati

16、on的意思一样。词组有make an offer （make offers）。例：We shall be happy if you can make us an offer early. （如能尽早报价我们将非常高兴。）Offer还可以用作动词，意思是报价。例：Please offer as soon as possible. （请尽早报价。）8competitive prices 有竞争力的价格，即较低的价格。例：Our prices are competitive. （我们的价格有竞争力。）讲解：第三段：Please let us have all necessary informatio

17、n concerning your products for export.9export出口，动词。例：We export a large quantity of bicycles now.（我们现在出口大量的自行车）export出口，名词。例：We are interested in the import and export of chemicals.（我们对进出口化学制品感兴趣）译文：先生们，我们从旧金山的一个朋友那里获得了你方的地址，想和你方建立业务关系。我们与此地所有大的轻工产品经销商都有广泛的联系，并确信如果你方报价合理的话我们会大量销售中国商品。请告知你方出口商品的所有必要信息

18、。你诚挚的第四节 Text Explanation 课文讲解2 Dear Sirs,We thank you for your letter of the 8ththis month and shall be pleased1to enter into business relations with you.（对对方表示感谢并表明自己的想法）As requested2we are sending you by another post3our latest4catalogues and pricelists5of our exports. （说明正在采取的行动）If you find busi

19、ness possible6, please write to us. （表示希望与对方合作）Yours sincerely,讲解：第一段：We thank you for your letter of the 8ththis month and shall be pleased1to enter into business relations with you.1be pleased to很高兴。表示高兴做什么，类似的表达方式包括be glad to, be pleasant to, would like to, be willing to, be a pleasure to，wish。例：

20、（1）We shall be glad to enter into business relations with you.（我们将很高兴与你们建立业务关系。）（2）It is our greatest pleasure to establish direct business relations with your company.（我们将非常高兴与你们建立直接的业务关系。）讲解：第二段：As requested2we are sending you by another post3our latest4 catalogues and pricelists5of our exports2As

21、 requested按照要求。有时也可以说as you requested，at your request。例：（1）As requested，we are sending you a brochure and a sample book.（按照你方要求,我们给你们寄去一本小册子和一个样品簿。）（2）We make you an offer as requested. （按照要求，给你方做出报价。）3by another mail 另封，另外邮寄。还可以说by separate mail。指不包括在此封信中，另外发信寄出。例：（1）We are sending you by another m

22、ail our quotation sheet.（我们另外给你方寄去报价单。）（2）We are sending our samples by separate mail. （我们另外邮寄样品。）4Latest 最近的。例：This is our latest quotation for bicycles. （这是我们自行车最近的报价。）5catalogues and pricelists目录和价格表。讲解：第三段：If you find business possible6, please write to us.6Find 后面加形容词或名词，表示觉得某事怎样，词组有find sth.（s

23、b.） adj. （n., to be）或者 find it adj. to do sth.（觉得某事怎样）例：（1）We find your price rather high. （我们觉得你方价格太高。）（2）She found him a cheater. （她发现他是一个骗子。）（3）They find it very difficult to finish the work before she comes. （他们发现在她来之前完成很难。）译文：先生们，感谢您这个月8号的来信。我们很高兴与你们建立业务关系。按照你们的要求，我们另外邮寄最近的出口产品目录和价目表。如果有合作可能，请给

24、我们写信。您诚挚的，第五节 Useful language常用语句 1We are a state-operated corporation, handling the export of animal by products and we are willing to enter into business relations with your firm.（我们是一家国有企业，经营动物产品的出口，希望和贵公司建立业务联系。）2This is to introduce the Pacific Corporation as exporters of light industrial produ

25、cts having business relations with more than 80 countries in the world.（现介绍太平洋公司，它是轻工产品的出口商，与世界上80多个国家都有商务联系。）3We write to introduce ourselves as exporter of fresh water pearls having many years experience in this particular line of business.（作为有多年出口经验的淡水珍珠出口商，我们写信介绍自己。）4We take the opportunity to i

26、ntroduce ourselves as large importers of fertilizers in our country.（作为我国大型的化肥进口商，借此机会我们介绍自己。）5On the recommendation of Merrs. Harvey Co., we have learned with pleasure the name of your firm.（通过哈维公司的介绍，我们得知了您公司的名字。）6We express our desire to establish business relations with your firm.（我们表达自己和你公司建立业务

27、关系的愿望。）7We shall be glad to enter into business relations with you.（很高兴与贵公司建立业务关系。）8Specializing in the export of Chinese foodstuffs, we wish to express our desire to trade with you in this line.（我们专营中国食品的出口业务，希望在这一行业与你方合作。）9Our mutual understanding and cooperation will certainly result in important

28、 business.（我们的互相理解和合作一定会带来重要的生意）10If youre interested in leasing trade, please let us know.（如果你方对租赁贸易感兴趣，请告知我们。）11We see that your firm specializes in Light Industrial Goods, and we are willing to establish business relationship with you. （我们看到你们经营轻工产品，想和你方建立业务关系。）12We have made a very good start in

29、 our business with Japan. （我们在日本已经有了很好的开始。）13Our company is thinking of expanding its business relationship with China. （我公司欲扩大商务联系。）14Weve often expressed our interest in investing in China. （我们一直对在中国投资很感兴趣。）15We have been working on expanding our scope of cooperation with China. （我们一直在中国扩大我们的合作领域。）16We shall be glad to enter into business relations with you.（我们将很高兴和你方建立业务关系。）17Your letter expressing the hope of establishing business connections with us has been received with thanks.（感谢收到你方希望和我们建立业务关系的来信。）