外研社 新职业英语 IT英语 unit4教案.docx

1、外研社 新职业英语 IT英语 unit4教案外研社 新职业英语 IT英语Unit4教 案授课时间 班 周星期 第 节 班 周星期 第 节 班 周星期 第 节课 次11学时数2授课形式（请打）纯理论 纯实践 理实一体化 习题课 其他授课题目 Unit 4 Sales of IT Products (I)Reading A: Business Marketing: Developing a Strategy 教学目的1. Ss develop a vocabulary list suited to the theme “Sales of IT Products”.2. Ss have a gene

2、ral understanding of Reading A. 教学重点1. The main idea and the structure of the reading A.2. Master the key words and language points.教学难点1. How to use the key words and expressions in reading A.2. Analysis on the text structure.使用的教具/多媒体/仪器/仪表/设备等Textbook; PPT; CD教学方法Pair-work; Discussing, lecturing参

3、考资料 English for Careers (IT English)教学基本内容及设计Part I Warming-up 15 minutesTask 1 5 minutesObjective: Ss learn to know some logos of famous IT companies. Task 2 10 minutes Objective: Ss discuss important elements for a successful salesperson.Part II New words in Reading A 15 minutesObjective: Ss can g

4、et familiar with the new words and expressions, etc.Steps: Ss listen to the new words and expressions, etc. Ss read the new words and expressions, etc.Part III Discussions before Reading A 10 minutesObjective: Ss can get familiar with the new words and expressions, etc.Steps: Ss know something about

5、 Reading A. Ss discuss the following two questions:What do you think lead(s) to business success, the CEO, the products, or the marketingWhat suggestions can you give to make a business well-knownPart IV Reading A Language points 40 minutes Paragraph 1competitor: n. a person, team, company etc. that

6、 is competing with another . By lowering the price and increasing the quality, the company has beaten all its main competitors in this area.Paragraph 2assessment n. a process in which you make a judgment about a person or situation . The government recently made an assessment of the local economic s

7、ituation. Paragraph 3figure out: to come to understand . I still cant figure out why she left me.Paragraph 4start out: get down to . Katharine started out to write her first novel in the summer of 2000.Paragraph 5emphasize: v. to give particular importance or attention to something . The school part

8、icularly emphasizes good manners.Paragraph 8respond: v. to reply, especially in writing . I emailed her last week, but so far she hasnt responded yet.Paragraph 9take off: v. to achieve sudden growth or success . Shia LaBeoufs career took off with the huge success of Transformers series. Part V. Afte

9、r-reading exercises 10 minutesObjective: Ss can skim a passage to get the main idea of each paragraph. 课后作业/思考题Prepare listening and speaking of Unit 1教学后记说明：1.课程教案应按授课次数编写；重复班授课不再另行编写教案。2.合班课的“授课时间”可以集中填写。 外研社 新职业英语 IT英语Unit4 教 案授课时间 班 周星期 第 节 班 周星期 第 节 班 周星期 第 节课 次12学时数2授课形式（请打）纯理论 纯实践 理实一体化 习题课 其

10、他授课题目 Unit 2 Design Proposal Detailed Reading A; Listening and Speaking; 教学目的1. Enhance listening and speaking skills related to the theme of this unit.2. Ss handle a conversation on telephone. 教学重点1. Detailed Reading A2. Useful expressions handling a conversation on how to sell a product.3. Cultiva

11、tion of team work; listening skills教学难点1. How to handle a conversation on telephone.2. Listening skills.使用的教具/多媒体/仪器/仪表/设备等Textbook; PPT; CD教学方法Explanation and demonstration参考资料 English for Careers (IT English) 教学基本内容及设计Part I Review and after reading exercises 25 minutesTask1 5 minutesA brief revis

12、ion of what has learned in Reading ATeacher remind Ss of some key expressionsTask 2 10 minutesObjective: Ss can find specific information to answer the given questions.1. What is important to a strong customer base2. What is quick and easy way to research the market3. What is the aim of market resea

13、rch4. What are the basic elements of a business handout5. How can an advertisement interest people6. What can be done to inspire customers to come againTask 3 10 minutesObjective: Ss know some useful terms needed to understand the passage. Steps: Ss read Reading A Task 4. Ss do this exercise alone a

14、nd then compare the answers with a partner. Check the answers with the whole class. Part II Listening 45minutesTask 1 5 minutesObjective: Ss can find specific information to fill in the blanks. Steps: Listen and finish the exercise.Task 2 10 minutesObjective: Ss can record information about requirem

15、ent. Steps: Listen and finish the exercise.Task 3 10 minutesObjective: Ss can accurately write down the missing words in the conversation. Steps: Listen and finish the exercise.Task 4 10 minutesObjective: Ss can choose the items mentioned in the listening exercise. Steps: Listen and finish the exerc

16、ise.Task 5 10 minutesObjective: Ss can listen for specific information about smiles. Steps: Listen and finish the exercise.Part III Speaking 25 minutesTask 1Objective: Ss know how to make talk about laptops. Steps: Ss read the example in this task. Ss choose the roles. Ss make the conversation. Ss r

17、ole-play the conversation in class. Task 2Objective: Ss know how to sell a product. Steps: Ss read the direction and the given useful expressions. Ss discuss and fill in the blanks with appropriate expressions. Ss role-play the conversation in class. Task 3Objective: Ss make conversations according

18、to the situation. Steps: Ss read the direction and the situation. Ss read the expressions in the Language Focus Box. Ss make the conversation. Ss role-play the conversation in class. Task 4Objective: Ss know how to promote a product. Steps: Ss work in small groups to discuss according to the directi

19、on. Circulate in the classroom while Ss are discussing and offer help if necessary. Get each group to make oral presentation on what they have got. 课后作业/思考题Review what we have learned this period .教学后记说明：1.课程教案应按授课次数编写；重复班授课不再另行编写教案。 2.合班课的“授课时间”可以集中填写。外研社 新职业英语 IT英语Unit4教 案授课时间 班 周星期 第 节 班 周星期 第 节

20、班 周星期 第 节课 次14学时数2授课形式（请打）纯理论 纯实践 理实一体化 习题课 其他授课题目 Unit 4 Sales of IT Products (I)Reading B and Writing: email教学目的Ss understand Reading B and how to write a job advertisement. 教学重点1. The main idea and the structure of reading B.2. The format of an email. 教学难点1. How to use the key words and expressio

21、ns in reading B.2. Understand and write an email使用的教具/多媒体/仪器/仪表/设备等Textbook; PPT; CD教学方法Explanation and demonstration参考资料 English for Careers (IT English) 教学基本内容及设计Part I Reading B 55 minutes 45 minutesTask1 New words 10 minutesObjective: Ss can get familiar with the new words and expressions, etc.S

22、teps: Ss listen to the new words and expressions, etc. Ss read the new words and expressions, etc.Task 2 Fast reading 15 minutesObjective: Ss can comprehend Reading B.Steps: Ss read the passage. Provide help if needed.Task 3 Detailed Reading 15 minutesObjective: Ss can read a passage to find support

23、ing details for a point of information. Steps: Pre-teach competitor, productivity. Ss do this exercise alone and then compare the answers with a partner. Check the answers with the whole class. Task 4 After Reading 15 minutesObjective: Ss can read a passage to find supporting details for a point of

24、information. Steps: Ss read Reading B Task 2. Ss read the passage. Allow enough time for Ss to compare the table. Ss compare their work with others.Comment briefly. Provide the points Ss have missed. Part II Writing 35 minutesObjective: Ss can correctly write an email. Steps: Ss read writing Task. S

25、s discuss in small groups. Ss work on the task individually. Give help if needed. Comment briefly.课后作业/思考题Finish Reading B Task 3. Finish exercises in textbook and prepare project in unit 4.教学后记说明：1.课程教案应按授课次数编写；重复班授课不再另行编写教案。 2.合班课的“授课时间”可以集中填写。外研社 新职业英语 IT英语Unit4 教 案授课时间 班 周星期 第 节 班 周星期 第 节 班 周星期

26、第 节课 次15学时数2授课形式（请打）纯理论 纯实践 理实一体化 习题课 其他授课题目 Unit 4 Sales of IT Products (I)Project; Vocabulary and structure 教学目的Help Ss learn about the process of making a market research. Ss practice language skills through exercises 教学重点1. Presentation and discussion.2. Translation exercises.教学难点1. How to make

27、a presentation and raise questions to the presenters.2. Exercises for words and structures.使用的教具/多媒体/仪器/仪表/设备等Textbook; PPT; CD教学方法After-class research and practice参考资料 English for Careers (IT English) 教学基本内容及设计Part I Project 40 minutesObjective: Ss know about the process of making a market research

28、 including designing a questionnaire and how to make a research analysis. Steps: Grouping. Organize a small group with 4-6 Ss. Group fast learners with slow learners. Defining the project. Go through the project with the class and clarify requirements. Timing & cooperation. Give Ss the deadline for

29、completion and guidelines on working together. Presentation. Ask two to three groups to present their way of making a questionnaire and a research analysis. The teacher and all classmates evaluate the effect of the groups process. Ask the whole members of the group to reflect on the evaluation of th

30、e groups performance and improve their ways of making a market research. Part II Language lab 50 minutesTask 1 10 minutesSteps: Ss read Task 1. Choose the correct Chinese meaning for each word. Allow Ss 5 minutes to do the task. Check the answers.Task 2 15 minutesSteps: Ss do Task 2. Choose the best answer to complete each sentence. Ask Ss to wor