The importance of English in business negotiation商务谈判的重要性.docx

1、The importance of English in business negotiation商务谈判的重要性The importance of English in business negotiationAbstractWith increasing economic development and international trade activities, international business negotiation is gradually increasing importance of business English has become increasingly

2、 evident in the context of the development of globalization. The increasing cross-border business activities Business English is also increasingly by people wide attention. As we all know, the international trade exchanges become more frequent, the breadth and depth of the exchange also continues to

3、 expand. Business negotiation is the most important commerce center link. However, due to players subject to negotiation values, ways of thinking, cultural differences and other restrictions resulting in their demeanor and negotiation methods vary. So negotiators should pay full attention to the imp

4、act of different national and cultural environment for negotiations. Things influence is often caused by both internal and external results, and in this paper the factors of both internal and external trade by analyzing the impact. Under the present situation after Chinas accession to the WTO, China

5、 made a number of foreign workers specific requirements.KeywordsBusiness negotiations; Cross-cultural Strategy; economic development; the importance of English; 1. IntroductionIn cross-cultural negotiations, the different geographical, ethnic, cultural differences will affect the thinking of those n

6、egotiations, the negotiation style and behavior, thus affecting the entire negotiation process. Therefore, to engage in business activities, especially for the cross-border business activities must understand and master the links between different cultures and differences. How to make and receive ea

7、ch others condition is required for each business activity by a master of the art techniques.Business negotiations, a special mode of interpersonal communication, necessarily means associated with different regions, different nationalities, different social culture. Cross-cultural negotiation appear

8、s. Before negotiations, we must know the impact of cultural differences. Only to face the goal to make a positive impact come true.Contents1. Concept of business negotiation1.1 The definition of Business NegotiationNegotiations are important in business, personal relationships and conflict resolutio

9、n. Some negotiations bring an end to conflicts, while other negotiations help parties strike deals in which both parties are satisfied. However, the art of negotiation often has to be learned. It refers to business negotiation that takes place between the interest groups from different countries or

10、regions. It is an important activity frequently involved in foreign and other economic exchange, serving as a critical approach and method for these interest groups or individuals to confer together to reach an agreement or settle the issues of their interest conflicts.1.2 Principles of Business Neg

11、otiation.Business negotiation is the solution to reach an agreement or to solve the disagreement. It is also a process of exchanging， discussing and even arguing about the issue. Any party in the negotiation wants to cooperate with the other party to reach his purpose and try to win themostbenefits

12、as well. Therefore， it is necessary to adopt the appropriate language strategies. Among them， politeness strategies are most commonly used to contribute to a successful business negotiation. Politeness strategies can enhance the mutual trust and understanding among negotiators so as to increase the

13、opportunities. This article attempts to highlight the politeness principles and analyze their application in business negotiation. The appropriate treatment to the threat of face in communication can retain both positive and negative aspects of the face， thus making the negotiation go on smoothly.1.

14、3 Functions of Business Negotiation.Business negotiators interact not to have fun but to attain goals. As a matter of fact， not only in the business negotiation， but on every occasion when Business English appears， there is a distinct feature distinguishing it from English the communication is for t

15、he business. Whether the language used is good or bad is determined by the final deal. Since the vagueness in English for business negotiation is not always bringing positive effects， a polished businessman should be capable of applying such strategies of being vague in his utterances appropriately

16、according to different situations to achieve his negotiation goals.2. The role of English in different business negotiation stages.2.1 In opening stageBusiness negotiation is a complex human activity, it plays an important role in economic interactions. This is also the exchange of information betwe

17、en the two parties. The important role of the English language in the beginning of the negotiations is very important. This is indeed worth learning how to get along with each other negotiating skills. To avoid deadlock or failure of the negotiations, interpersonal meditation is the most important f

18、actor, which should not escape from our eyes one.Each negotiators interests, the interests are different, we should seriously study analysis negotiators to grasp its purpose and practical interests lie mainly involved in the negotiations. This requires us to be fully prepared before the negotiations

19、, clear each others cultural background, interests, habits and work performance and the like. In addition, we should also be aware of competitors. In order to develop a reasonable plan, the use of correct English language skills.2.2 In quotation stage Product Name translation has important practical

20、 significance identity. That is the name translated exactly appropriate. Yet the source language name of artistic and commercial. Achieve widespread publicity and promotional purpose goods; and also has a wealth of theoretical significance, namely to broaden linguistic research space. Enrich the con

21、notation of linguistics. But also to promote linguistic theory and practical application of organic combination . Only trying to figure out consumer psychology . Respect for national cultural habits, the right to use a variety of methods and techniques trademark translation. It will make the transla

22、tion translated dominate in commercial war, promote consumption. In short, in the face of price sensitive issue, it is important to communicate the English language in the negotiations.2.3 In negotiation stageIn international business negotiations, the most difficult thing is the negotiators of diff

23、erent cultures, ways of thinking, customs, behavior, work understanding and recognition. So, for the negotiation of international business negotiations, we should pay attention to detail. Because the negotiation stage of the application in English, not only related to the negotiations, but to each o

24、thers customs, cultural differences and so careful and thorough study. Therefore, in order to negotiate famous Westerners, but also stressed the preparatory work of the negotiation stage to account for about a third of the time throughout the business negotiations, negotiations are particularly impo

25、rtant as English.We must not only understand each others culture and customs background, more important is to find out about each others innermost thoughts. . To do to find out about each other, at this point, we turn to see what westerners in Chinese eyes. We take a look at the West is how to evalu

26、ate the characteristics of the Chinese people to negotiate, in order to ponder how to deal with these characteristics Westerners, precise use of language. 2.4 In closing stagePeople on the traditional concept of the idea of negotiating party talks must have made an absolute victory, the other absolu

27、te failure. In the negotiations, the negotiations are habitually in an effort to protect their own interests, while maintaining a firm stand, and therefore a compromise to get the weight becomes greater benefits. The number of such opportunities will not appear fewer parties. Applied English languag

28、e role in the negotiations is even more important. Negotiations should strive to tap part of the same interests, and through the cake bigger interests to work together. Blindly concerned about their own interests. Asks fully accept their point of view is not correct, it is unrealistic withered stron

29、g mutual cooperation, the possibility of huge profits and mutual assistance, to stimulate them to accept your comments and suggestions, based on their own interests agree on. Cultural differences make English more important in business negotiations.3. Qualities business negotiations personnel should

30、 possess 3.1 oral EnglishNegotiations are essentially ideas, wishes emotional communication process between people, it is an important social event. Negotiators should be good at dealing with different people, but also good at dealing with various social occasions. This requires that the negotiators

31、 should have strong writing skills and oral communication skills. Concise and accurate skills are basic skills negotiators.Listen greatest weakness less inexperienced negotiators cannot patiently listen to each other speaking, they think that their task is to talk about their situation, he said he w

32、anted to say and refute each others objections. Thus, in the negotiations, they always thought the following words to say, do not pay attention to listen to the other side to speak, a lot of valuable information is lost this way. They mistakenly believe that good negotiators say much more because on

33、ly grasp the initiative for negotiations. In fact, a successful negotiator has the more than 50 percent of the time to listen. They listen, while thinking, edge analysis, and continue to ask questions to each other, to ensure that they fully understand each other correctly. They listen carefully to eve