商务交际英语2考试样题.docx

1、商务交际英语2考试样题湖南广播电视大学开放教育期末考试商务交际英语（2） 考试样题（开卷） 注 意 事 项一、将你的准考证号、学生证号、姓名及分校（工作站）的名称填写在答题纸的规定栏内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带出考场；二、仔细读懂题目的说明，并按题目的要求答题。答案一定要写在答题纸的指定位置上，写在试卷上的答案无效；三、用蓝、黑圆珠笔或钢笔答题，使用铅笔无效。I. MULTIPLE CHOICES (10小题，每小题1分，共10分) Choose the letter indicating the best choice to complete each sen

2、tence or answer each question. Your judgment should be based on your understanding of the course book. 1. The _ in an instruction warn readers about possible injury or other dangers. A. special skills B. cautions C. time frame 2. How does a process description function? A. It describes what an objec

3、t is like. B. It explains how something works. C. It explains how to perform a process. 3. Graphic aids provide a(n) _ representation of words. A. audio B. verbal C. visual 4. A _ is used to show how the parts of a whole are distributed. A. pie chart B. line graph C. map 5. A service culture is a co

4、mbination of _ policies and attitudes that penetrate a company. A. customer-focused B. technology-focused C. capital-focused 6. Choose the most appropriate response to this customer inquiry: “What was the profit margin on that project? I need the information for my monthly report.” A. Why would I te

5、ll you? You are not my customer. B. Im not sure but it might be about 48 percent. C. I dont know, but I can find out for you. Ill call you in a few minutes. 7. _ is what you do most frequently in the daily life. A. Intensive listening B. Casual listening C. Active listening 8. Active participation i

6、n meetings means that _. A. you should keep the meeting under control B. you are partially responsible for the meeting C. you must not make any important decisions 9. Which of the following is NOT a popular meeting time? A. Early in the morning. B. Right after lunch. C. Late in the evening. 10. Use

7、a general resume if _. A. you are applying for a variety of jobs B. youve got one particular job in mind C. youve targeted on one or two companies II. TRUE / FALSE (10小题，每小题1分，共10分) Write a T in the space provided if the statement is true. Write an F in the space if the statement is false. Your judg

8、ment should be based on your understanding of the course book. 11. Unfamiliar terms may discourage people from reading the instructions. 12. In describing a process, begin each step with a verb. 13. A drawing is used to emphasize details of an idea or procedure. 14. You need to pay more attention to

9、 external customers than internal ones. 15. The pitch of your voice is its highness or lowness. 16. Nonverbal symbols exist only in oral communication. 17. The social zone is common for most business meetings or social gatherings. 18. To memorize a speech means to read it from a written copy of the

10、speech. 19. When scheduling a meeting, consider the travel needs of the participants. 20. There is no need to do research on specific organizations in job searches. III. QUESTIONS AND SHORT ANSWERS (5小题，每小题2分，共10分) 21. What is an RFP? What does a company use it for? 22. List at least TWO ways to fos

11、ter trust with a customer. 23. List at least TWO examples of nonverbal symbols. 24. What does an effective meeting need? 25. List at least FOUR sections contained in a resume. IV. READING COMPREHENSION (10小题，每小题2分，共20分) Read the following two passages and answer the questions. Passage One Benjamin C

12、ontreras works in the shipping department of a large publisher. When customers return damaged books, the damage often is not obvious to the clerks who unpack them. They sometimes place these books back on the warehouse shelves. The damaged books are then shipped out again to the next customer who or

13、ders them. That customer finds the damage, returns them again, and usually complains about the inconvenience. Benjamin thinks the company could avoid shipping out damaged books by creating labels that identify the books as damaged. The company could send the new labels to customers who want to retur

14、n damaged books. When the damaged books arrived back at the warehouse with the new labels, the clerks would know to give the customer credit for the return and then destroy the books. Benjamins supervisor, Karen Horner, likes this idea and has the new labels made. She asks Benjamin to write a letter

15、 to customers, explaining how to use the labels. Karen decides that he also should write a complete set of instructions for returning books. This would prevent customers from shipping by the wrong method, sending the books to the wrong address, and so on. She also asks Benjamin to write a descriptio

16、n of the ret urn process for staff in other departments because they often ask questions about it. Benjamin has read many sets of instructions and assumes that a description of a process would be very similar. He thinks he probably could just give other staff members a copy of the instructions he wr

17、ites for the customers. Benjamin is concerned about the customers reaction to the instructions. He often talks with them on the phone and knows they are very busy and tend to be impatient. They may not read the instructions; some may be annoyed at even receiving them. 26. Which department does Benja

18、min work in? A. Sales department. B. Shipping department. C. Accounting department. 27. According to Benjamin, if there are labels that _, the company can avoid shipping out damaged books. A. tell the books are damaged B. show the books are new C. offer customers discounts 28. Benjamin is asked to _

19、. A. design the labels B. destroy the books C. write an instruction 29. Benjamin is customers reactions to the instruction. A. surprised at B. angry with C. concerned about 30. Which of the following writings is applied by Benjamin? A. Object description. B. Process description. C. Mechanism descrip

20、tion.Passage Two From time to time, whatever our occupations are, we need to persuade others to see things our way. Often we have to use persuasion to favorably influence customers, suppliers and shareholders. Although persuasion is a skill valuable in any job, few people receive any relevant traini

21、ng -except professional salespeople. Selling, a dirty word to many people, is the art of persuasion. Everyone can benefit from learning the basic techniques of selling. Customers do not make buying decisions unless they recognize a need which the sales person can satisfy. You need to be able to ask

22、the right questions in a way which is relevant to your customers interests. If you can do so, the customer will answer fully and honestly, because he can see a benefit in doing so. Once a customer acknowledges a need, he is more willing to listen to the benefits of the product. He will not necessari

23、ly be interested in the product itself, but in what it can do to satisfy his need.Generally speaking, salespeople employ five skills. First, they ask questions and really listen to the replies so they can identify the customers needs exactly. Second, they describe those benefits of the product which

24、 meet that customers needs. Third, they use evidence to support any claims made. Fourth, they overcome objections. Finally, they close the sale. These techniques can be used positively by us all, at work and in our daily lives. 31. According to the passage, how can we favorably influence others? A.

25、By considering things in their ways. B. By persuading them in favor of us. C. By listening to them effectively. 32. According to the passage, which of the following statements is true? A. Persuasion is useful only in marketing and sales. B. Everyone can be successful in selling. C. Many people have

26、bad feelings to the word, selling. 33. According to the passage, customers decide to buy a product when _. A. they realize the product is a necessity to them B. their friends and relatives have the same product C. they have enough money to buy the product 34. If a salesperson shows you some statisti

27、cs to prove his product is popular, he is using the skill _mentioned in the last paragraph. A. second B. third C. fourth 35. The authors attitude to selling is _. A. positive B. negative C. indifferent V. TRANSLATION (4段短文，每段5分，共20分) Translate the following passages into Chinese. 36. To organize a p

28、ersuasive message, follow these steps: (1) gain the readers attention, (2) show the reader that he or she has a need, (3) explain your solution to that need, (4) present the supporting information and (5) end by asking for a specific action. 37. A graphic aid provides a visual representation of the

29、words in your message. Because most people remember what they see much longer and better than what they hear, graphic aids are important for you to know how to use as you work to improve your communication skills. 38. Think of the introduction as a transition from the greeting to the topic of the co

30、nversation. An introduction may be direct or indirect. 39. Its not what you say, but how you say it that counts. Paralanguage involves the nonverbal symbols that accompany a verbal message and reveal the difference between what is said and how it is said. VI. WRITING (30分) 40. Create a table that ar

31、ranges into rows and columns the information in the paragraph below. Include a title for the table as well as labels at the top of each column. (10分) The University has set eight courses at Level One from Monday to Friday: two for Monday, International Trade from 9: 00 to 11: 00 and Foundations to I

32、nternational Finance from 15: 00 to 17: 00; two for Tuesday, Economic Law from 9: 00 to 11: 00 and History of Economy from 15: 00 to 17: 00; one for Wednesday, Comparison between Western and Chinese Cultures from 9: 00 to 11: 00; two for Thursday, English Reading from 9: 00 to 11: 00, and International Politics from 15: 00 to