1、BEC改错题集Consumer Behaviour0 The consumer is the focus of all retail business and it is important to appreciate how00 consumers are influenced in their buying decisions. Most of consumers, before making a34 purchase, gather information and evaluate with the alternatives, but the extent to which35 they
2、 look for information depends on the type of purchase. For example, in the case of36 routine grocery purchases most consumers respond to automatically. However, for37 purchases where the risk of making the wrong decision is greater, like buying a new38 car, so the search for information is more impo
3、rtant. The decision to purchase is never a39 single decision but a number of these separate decisions, and at any time during this40 process, consumers can change their minds about and choose an alternative route. For41 example, although a consumer may have decided where to buy a product only to rea
4、lise42 at the last moment that this is, in fact, having the wrong choice. The price in the store may43 be too high or the staff unhelpful. On the other hand, a lack of queues, favourable credit44 facilities and efficient staff all lead to a too positive impression, so retailers should45 remember how
5、 difficulties in these areas that can affect a sale or even lose a customer permanently. The Career Forum0 If you work in the city centre then a visit to the Career Forum, is the00 citys most successful recruitment exhibition, will give you the information34 you need to determine whether you are mak
6、ing up the most of yourself.35 Currently, there are advertising many new vacancies on the job market.36 With good skills and a healthy work record in greater demand than ever, it is37 the ideal time to ensure that your career is being on the right track. The Career38 Forum has been responsible for h
7、elping many thousands of the people39 improve their job potential, and it can do something the same for you.40 Some of the best jobs in town never reach out the advertising pages, so41 to be considered for one of these top jobs as they become available,42 you will need to make closely contact with t
8、he employers agents. The Career43 Forum is making the perfect opportunity. It is set in an informal atmosphere44 and there is no pressure put; you can choose which agents you talk to.45 So if you are looking for a new job, come and join us at the Career Forum.Get better at keyboarding0 There is a si
9、mple way to work more efficiently: improve your keyboard00 skills by learning to touch keyboard them. If you are one of the vast majority34 of some people who keyboard with two or four fingers, you may believe that35 you are reasonably efficient. But the average person seldom achieves more36 than tw
10、elve words by a minute when using this method, while touch keyboarding37 can achieve up to 120 words, if enabling you to work almost as quickly38 as you can think. Whatever position you hold in your company, you are39 probably given responsible for answering emails or generating documents, and it40
11、is quite likely that you spend too much time doing this. Stop and consider how41 far much more you could do in a day as a result of touch keyboarding. You would42 be able to create such a document faster than you can write and as43 quickly as you can think and free up time to be more than creative.
12、Moreover,44 you would save up the cost of a full-time secretary, and no longer have to45 wait for your documents to be created and either then have to return them for correction.Personal Assistant Of The Year0 Anne-Marie Garrard was shocked when it was announced that she had won the 00 Personal Assi
13、stant of the Year award. The other candidates seemed me 34 to be very strong, and I have to say I found that the selection procedure really 35 hard, she says. I didnt think I had any chance of winning. When I heard my 36 name, my legs were so weak I could only hardly stand up, she laughs. So 37 how
14、is the best personal assistant chosen from a group of so extremely good 38 and very different individuals? The final decision was reached after a 39 day-long session of the tests, interviews and exercises. Garrard believes 40 the skills she uses in her job helped her how to perform well. For instanc
15、e, although 41 most of her work is for her companys Managing Director, she works for six bosses 42 in all, so she always tries out to be prepared for anything that might happen. 43 As for the future, her firm has closed for its summer break now; as soon as 44 they will open again, there is a pay ris
16、e waiting for her. But Garrard is not 45 going to be relax. She says, Theres always room for personal development. You must keep trying to improve. Meetings That Work0 A vital skill for anyone running a business it is the ability to communicate 00 effectively. This is particularly important in a mee
17、ting where complex arguments 34 need to be put forward and where it is too vital to get the best out of the situation 35 and those present in as little time as possible. Before calling a meeting, ask 36 yourself if you actually need one, since so many are unproductive results and do 37 not really ne
18、ed to take place. Sending an email or by using another means of 38 communication, such as a simple phone call, might achieve the desired results in 39 half the time. Having established the need _for a meeting, so inform those you 40 wish to attend and ask people to be punctual. Concerning the key to
19、 a good 41 meeting is an agenda, which needs to be sent out in advance and should state the 42 date, time and location. It should also contain the names of those ones who will 43 be present and set that out, starting with the most important, the points for 44 discussion. Ask in advance for suggestio
20、ns for items to be discussed about but 45 set a deadline for submissions in order to reduce the amount of time that has to be spent under Any Other Business. Dealing with Expenses0 Most companies use forms or spreadsheets to process travel and entertainment00 expenses claims. As a result, it can be
21、difficult to control over spending across the34 organisation, and unfortunately when data often needs to be processed again and entered35 into the firms other such accounting systems. One solution is an automated expenses36 management system. But if there are various measures you can implement to ma
22、ke37 your existing procedures more efficient. Firstly, try ensure that all expenses claims are38 independently been authorised. Who approves senior managers claims, for example?39 Dont waste time for reviewing all expenses claims; only look in detail at a sample, but40 regularly up date the firms ex
23、penses policy, and query with all claims that fall outside it. You41 should also avoid duplicating effort; if line managers check expenses, there is little point42 in the accounts department are doing so. You could try to cut down on cash advances and43 corporate credit cards; making staff to use th
24、eir own credit cards encourages them44 to submit claims on time. It is also a good idea to identify and remind staff who do not45 submit or approve claims promptly. Finally, aim to recharge every expenses to customers where your business model allows.0 Regular meetings with clients are important to
25、a healthy collaboration. They00 may be set up by the client, for example to review with the progress of current34 projects, to give new instructions that may have lead to a contract variation35 or to discuss any concerns. The client meeting which can also be arranged36 by you or another member of yo
26、ur company to attract from new business, to37 address a problem unless that needs to be solved or to give an update or status38 report on current business ventures. Your part is in these meetings will dictate39 the kind of information you need and how you should prepare for them. If you40 will be re
27、sponding to questions put by your client, the material you present41 should deal in specifically with the request that was made. The meeting should not42 only move off the agenda without the permission of the person you are meeting.43 If you have prepared properly, you should be able to anticipate b
28、oth questions and44 to respond properly. If you are put on the spot and asked for details you do not45 have, respond honestly - do not speak about matters as you are not familiar with.Activity 1:Asking each others name (including spelling), hometown, occupation, hobbiesFurther probing: describe your
29、 hometown (location, city, town, village) climate, population, etc.Further probing: describe your occupation/ or major (if student), likes and dislikes about your occupation.Further probing: asking each other about marital status/ with or without boy friend/girlfriend.Asking for opinion on married/s
30、ingle life, which is better?Further probing: asking each other about hobbies. Possible QuestionsSuggested Answers and Note1) Whats your registration number? My registration number is2) Whats your name?How do you spell your name?How do you spell your family name / surname / last name? My last name is
31、 My given name is, but my friends always call me, my English name. You can call me, if you like / wish. nickname3) Where are you from?Would you say its a good place to live in?(Why?)Do you like living in?Where would you like rather liveor?(Why?)Do you think it would be better to live inor? (Why?) Weather Transportation Environment HousingHouses are pricey in this area. Night life (exciting, dynamic) Local people Local government Job opportunities Resorts (skiing) AtmospherePossible QuestionsSuggested Answers and Note4) Do you come from a large family or a small
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