公关广告英文术语.docx

1、公关广告英文术语接下来，让我们了解一些，公关及公关活动涉及到的专业英语术语。策划(plan)：公关活动PR activity公关公司PR partner投标书tender book提案proposal公司介绍pany profile公关策略PR Strategy传播策略munication strategyxx新闻宣传News munication about xx公关公司职责Responsibility of PR Agency传播目标Objective目标受众Target Audience传播现状分析Corporate munication SWOT Analysis优势Strength

2、(S)劣势Weakness (W)机遇Opportunity (O)威胁Threat (T)负责人Stakeholder新闻宣传News munication媒体沟通Media munication新媒体开拓New Media Exploited最少12名来自业或公司的具有领导地位的资深公共关系实践者组成的小组a panel of at least 12 leading senior PR practitioners from agency and in-house environmentsxx上市后新闻宣传News munication after xx launch危机公关Crisis P

3、R根据实际情况进行跟进处理Crisis management according to actual situationxx 舆论环境Public environment for xx核心媒体群策略Strategy of Key Media group结合实际需求进行新媒体开拓To exploited new media according to actual need强化媒体的掌控Strengthen the control of mediaxx 新闻资料准备News files preparation for xxxx 后续宣传munication after xx区域性in local

4、areas本月重点工作To-do list of this month其他工作 Others日常新闻宣传Daily news munication媒体分析Analysis of Media重点监测The key point monitor list媒体监测总结Monitor Conclusion意见领袖opinion Leader中坚力量core group传统核心团队Traditional Group新锐团队New core group出发点Basic point建立品牌形象 Set up the image今年的促销活动Promotional Activity of the Year吸引注

5、意力的促销活动attention-grabbing promotional event2008年公关环境PR circumstance 2008活动(event):合作项目cooperation project圆桌会议roundtable meeting会场布置Venue Arrangement设计方案Design proposal地面设计floorplan贵宾室VIP room签到处reception透视图perspective drawing指引牌设计directional signage design邀请函invitation单独插页a separate page inside折叠线fo

6、lding line胸卡breast-card备选设计方案alternative design背景设计backdrop designxx 后期维护工作(相册制作等)Maintenance work after xx(picture files made )活动前期沟通宣传Pre-event munication活动过程跟踪沟通During-event munication and follow-up活动容和细节建议Event Detail Remend活动(形式)策划Event Plan活动(线下：会展、路演、促销等)Eventsxx 成员小型媒体沙龙xx member media salon

7、华南媒体沙龙活动Huanan media salon event媒体食宿安排Acmodation Arrangement参加规则Rules of entry礼物建议Gift Remend颁奖时间Awards Presentation相关网页的设计制作 Homepages Design and Production颁奖仪式场地安排Awarding Ceremony Venue Arrangement现场活动执行支持On-Site Support支持材料/辅助材料Support material活动后分析总结报告After-Event Summary Report访问日程Visit Agenda日

8、程Agenda地点Venue现场制作物设计制作Decoration Design and production设计作品制作并完成Design work finalizationlogo的设计制作Designing and making the the logo of xxxx 项目展厅布置VI设计制作 Exhibition hall display and VI design on xx Project电子杂志的设计制作并提交The on-line journal design and pletionxx 前期准备工作Preparation work for xxxx 跟进工作Some fol

9、lowing work about xxxx vi设计制作 The VI design about xx执行(exect):中国国媒体Chinese domestic media业、商贸媒体Industry/trade media大众媒体General media国际媒体中国通讯员China based international correspondents中国主流媒体China key media核心媒体拜访Visit Key Media政府Government主要传播信息Key Message摘除网络负面声音，BBS，Blog灌水Drop negative information in

10、internet and information release on BBS and Blog媒体邀请(待定)Media Invitation(Suspending)媒体邀请(邀请媒体建议、邀请函撰写发送跟踪)Media Invitation(Media list remend/invitation letter/invite follow up)活动前期沟通宣传Pre-event munication活动过程跟踪沟通During-event munication and follow-up媒体食宿安排Acmodation Arrangementxx 项目，发布频次7篇，传播量字14000字

11、xx,the releasing frequency are 7 pieces, munication volume are 14000 wordsxx项目，发布频次25篇，传播量38837字xx, the releasing frequency are 25 pieces, munication volume are 38837 words费用预算(budget):合同contract税费 tax入场费entry fee基础公关费用明细表Budget List on Basic PR Expenses媒体维护费用expense on media relations maintenace危机公

12、关费用expense on crisis management政府公关费用 expense on government relations公关培训费用expense on public relations training新闻稿撰写费用expense on news articles writing月服务费用 expense on PR.service费用总计total expenses序号order项目program费用预算budget项目说明explanations服务费用service fee其他相关：窄播Narrowcasting新闻发布News release有新闻价值的Newswo

13、rthy在线沟通On-line munications在线媒体关系On-line media relations在线监测On-line monitoring在线宣传Online publicity评论文章Op-Ed说服 Persuasion产品宣传信 Pitch letter专题报告Position paper新闻发布会Press conferences媒体监测Press monitoring媒体关系Press relations新闻界Press印刷媒体Print media印刷出版物Print publications产品促销Product promotion产品宣传Product publ

14、icity项目小组Project team公众抱负Public aspiration公众态度Public attitudes公众意识Public awareness公共事务管理 Public issues management公众情绪Public mood公众需要 Public need舆论Public opinion公共政策预测Public policy forecasting公关广告Public relations advertising公关公司 Public relations agency公关咨询与调研 Public relations counseling and research公

15、关部 Public relations department公关目标/战略 Public relations objectives/strategies公关计划Public relations plan公关方案Public relations programs公关策略Public relations tactics公众意见Public sentiment公益宣传广告Public service announcement宣传Publicity问卷 Questionnaire监管当局Regulatory authorities调研Research危机沟通Risk munication摘要文章Rou

16、nd-up article促销Sales promotion样本 Sample卫星连线访谈Satellite media tours轰动手法Sensationalism形势分析Situational analysis社会预期Societal expectations软性新闻Soft news特殊利益团体Special interest groups演讲 Speech演讲稿写作Speech-writing扭曲事实Spin代言人 Spokesperson备用声明Standby statement股东Stockholders托词Subterfuge上下级沟通Supervisory municatio

17、ns供应商Suppliers调查Surveys电台访谈节目Talk radio目标受众Target audience沟通Telephone munication第三方认可Third-party endorsement高层管理Top management行业协会Trade associations行业展览Trade show真相Truth电视访谈TV interviews双向沟通Two-way munication价值观Value视讯会议Video conferences视讯发行Video news releases网络公关Web relations网上新闻室Web site newsroom Web site国际互联网World Wide Web写作Writing