乔布斯演讲技巧英文.docx

1、乔布斯演讲技巧英文乔布斯演讲技巧英文篇一：乔布斯的演讲技巧乔布斯的演讲技巧：教你站在讲台上怎样化腐朽为神奇导读：乔布斯的逝去，不仅让IT界损失了一代奇才，同时也让我们失去了一个很了不起的presenter，我们都爱他的presentation，是什么原因呢？Camine Gallo为我们分享乔布斯的演讲技巧。 Camine Gallo 讲解乔布斯演讲技巧的中英文对照演讲稿： Anyone who is watched the Steve Jobs keynote, will tell you, he is one of the most extraordinary speakers and c

2、ooperators in America.但凡看过Steve Jobs的主题演讲的人都觉得，他是全美最棒的演说家，最了不起的合作伙伴。-Who does the best job of that in the world-这个行当里谁最牛Well, most presenter simply convey information, Jobs inspires.多数演讲者只是简单地传达信息，乔布斯的演讲却能点燃激情。Im Camine Gallo. And today Ill walk you to several key techniques that Steve Jobs uses to

3、electrify his audience, the relevants you can adopt for your very next presentation.我是卡迈恩加洛，今天我将带领你们领略乔布斯的演讲艺术，教您如何在演讲中化腐朽为神奇。 -Welcome to Mac world XX. We got some great stuffs for you. -欢迎来到XX苹果大会今天要给大家带来非同凡响的新产品-Theres clearly something in the air today.-有没有感受到它们的小宇宙即将爆发With those words Jobs open

4、 Mac Pro XX, setting the theme for his presentation and hitting the major announcement of the day by launching the ultra thin Mac book air. Whether its the notebook or the Iphone, Jobs unveils a single headline that set the theme. 乔布斯开场的寥寥几句就揭示了大会主题营造出了Mac book air的发布氛围。不管是发布Mac book还是iPhone 乔布斯只用简单

5、的一句话就点明了主题 -Today Apple is going to reinvents the phone.-今天苹果将掀起一场手机革命!Once you identify a theme, make sure its clear and consistent throughout the presentation. Think of a staff meeting as a presentation. So lets say your sales manager introducing a new software tool that helps your team generate t

6、rack and share sales leads. You might kick off a meeting this way: Good Morning! Thanks for coming. I know youll be really excited about this. Today well make it easier for you to make a quota. Thats the headline: easier to make a quota. Its memorable, and it sets the direction for the rest of the m

7、eeting. It gives your audience a reason to listen.一旦你确立演讲主题，整个演讲就要清晰地围绕这个主题来展开。例如，要在员工大会上推广一款追踪销售数据的软件。你可以这样开场:早上好，感谢大家参加会议。我知道大家都很期待，让我们直奔主题：如何轻松完成工作配额。如何完成工作配额，这个主题令人印象深刻。而且接下来怎么说一目了然相信听众会非常乐意倾听下去。 -I got four things Id like to talk about with you today. So lets get started. Steve Jobs always prov

8、ides an outline for his presentation and then verbally opens and closes each section with clear transition and between. Heres an example. -今天我有4项成果要与大家分享.演讲开始乔布斯列出一个大纲，并明确告诉听众每个部分何时开始，何时结束。例如：-So thats time capsule, a perfect companion to leopard.-这就是Time Capsule，完美的系统伴侣。-And thats the first thing I

9、 wanna share with you this morning. -这是我要发布的第一款产品。 The point is, make it easy for your listeners to follow your story. Your outline will serves as guide post along the way. You also know that during his presentation Jobs uses words like extraordinary, amazing and cool. He is passionate, enthusiastic

10、 and it shows.为了让听众不会半路跟丢，大纲会是一个不错的选择。它就像路标指引着听众紧跟你的步伐。在乔布斯的演讲中，你还会听到这样一些词:非同凡响、华丽丽、酷毕了。这些词汇充分展现了他的兴奋与激动。 -Incredible, unbelievable, awesome, extraordinary year for Apple.-对于苹果来说，这是难以想象、非同凡响的一年。 You know your audience wants to be wowed, not put to sleep. Too many people fall into this presentation m

11、ode, its stiff, its formal, it lacks possess. We, your listeners will give you a permission to have fun and be excited about your company, your product during your service.好的演讲应该振奋人心而不是催人睡下。枯燥、严肃、乏味的演讲放倒了一帮又一群的听众。那样的演讲我们不爱听、有趣、有激情地展现公司的产品，这才是我们需要的。If you are not passionate about it, we are not going

12、 to be. Remember, Jobs isnt selling hardware. Hes selling an experience. If you offer numbers and statistics, make them meaningful.如果你在那玩深沉，我们观众又怎么可能会激情四射。乔布斯从头至尾都不是在兜售产品，而是推销一种体验。如果要引用数据，请赐予它意义吧。-We have sold 4 million Iphones to date.-迄今为止，我们一共售出了4百万部iPhone 。-We divide 4 million by 200 days, thats

13、 20,000 Iphones every day on average.-用4百万除以200，意味着我们平均每天卖出了2万部iPhone。Numbers dont mean much, unless it plays in context. Managers, connect the dots for your listeners. Recently I worked with a company that launched 12 Gigabyte memory card, 12 Gigabytes. That number doesnt mean much to most people.

14、So we put it in the contest. We said thats the enough memory to listen to your music while traveling to the moon and back. Now, 12 Gigabytes, mean something to me. Make numbers meaningful.数字本身没有意义，除非放入特殊的语境。要让这些数字有意义，给它们来点比方吧。最近我在和一个公司合作，这个公司刚刚发布了新的12G内存卡。12G啊！但是多数人不明白12G是个什么概念。所以我给这个数字包装了下，12G的存储量足

15、够让你听着音乐在地球和月球之间兜上一圈。看，这回12G就厉害啦。赶紧地动手包装下数据吧。One of the most effective elements of Steve Jobss presentation is that they are easy on the eyes. His presentations are visual and simple.乔布斯演讲的法宝就是视觉刺激。他的演讲不仅非常视觉化，而且通俗易懂。Well, most speakers fill their slides, with = =| data, texts and charts, Jobs does j

16、ust the opposite. He uses very little text, and usually one, maybe two images for his slide.大多数的演讲者喜欢在幻灯片里塞进大量的数据、文字和图表乔布斯却不这么干。他用丰富的视觉盛宴替代繁冗的文字图表，通常每个幻灯片也只有一两张图片而已。 You see you want to paint a picture for your audience, without overwhelming them. Inspiring presentations are short on bullet points a

17、nd big on visuals. If you really want your presentations to pop, treat it like a show, when ads flows, themes and transitions. Jobs includes video clips, demonstrations and guests, he also has a natural for dramatic flare. Its very effective. For example we are introducing the MacBook Air, Jobs drew

18、 chairs by opening a manila inter office envelope, holding the laptop for everyone to see. 在合适的时刻展现合适的内容，而不是连篇累牍、铺天盖地砸向听众。好的演讲通常只列出简明扼要的观点，其他的全是演示。想要演讲得出类拔萃，就把它当作一场达人秀:各种广告、各种主题、各种变幻.乔布斯就用到了视频剪辑、样品展示、客串嘉宾.有时还会来个出其不意。别说，倒还真挺见效。比如在发布Mac Book Air时，他打开一个大信封，默默抽出了这个新款笔记本电脑，观众们瞬间石化了。 -This is the new, Mac

19、 Book Air, you can get a feel for how thin it is.-这就是最新款Mac Book Air, 知道它有多薄了吧。What is the one memorable moment of your presentation Identify your memorable moment and build up to it. -.Climax of the show -.our friends and everyone in the world today.你演讲中最难忘的瞬间是什么？定下那一刻，然后使出浑身解数把听众引向那里。And finally,

20、rehearse, rehearse, and rehearse some more.最后一条，彩排，彩排，再彩排。 -Let me show you how easy that is now. -让你们见识下操作起来有多简单Steve Jobs makes it look easy because he spends hours rehearsing. He cannot pull off an intro presentation with a video clips and demonstrations and outside speakers without practice. The

21、 result of presentation that is perfect synchronized and looks, yes effortless. Now the average business first does not have a resource to create a Steve jobss extraordinary ganza. But you do have time to rehearse. The greatest presenters do it, so should you.乔布斯的演示之所以看起来如此简单是因为他花了大量时间来彩排。没有反复的练习，那些

22、视频剪辑、样品展示和客串嘉宾便都是浮云。因为反复的彩排，他才能在演讲过程中如此淡定，如此收放自如。当然很少有人生来就像乔布斯这篇二：乔布斯的演讲技巧乔布斯的演讲技巧：教你站在讲台上怎样化腐朽为神奇来源：沪江英语 日期: XX-10-28 导读：乔布斯的逝去，不仅让IT界损失了一代奇才，同时也让我们失去了一个很了不起的presenter，我们都爱他的presentation，是什么原因呢？Camine Gallo为我们分享乔布斯的演讲技巧。 Camine Gallo 讲解乔布斯演讲技巧的中英文对照演讲稿： Anyone who is watched the Steve Jobs keynote,

23、 will tell you, he is one of the most extraordinary speakers and cooperators in America.但凡看过Steve Jobs的主题演讲的人都觉得，他是全美最棒的演说家，最了不起的合作伙伴。-Who does the best job of that in the world-这个行当里谁最牛Well, most presenter simply convey information, Jobs inspires.多数演讲者只是简单地传达信息，乔布斯的演讲却能点燃激情。Im Camine Gallo. And tod

24、ay Ill walk you to several key techniques that Steve Jobs uses to electrify his audience, the relevants you can adopt for your very next presentation.我是卡迈恩加洛，今天我将带领你们领略乔布斯的演讲艺术，教您如何在演讲中化腐朽为神奇。 -Welcome to Mac world XX. We got some great stuffs for you. -欢迎来到XX苹果大会今天要给大家带来非同凡响的新产品-Theres clearly some

25、thing in the air today.-有没有感受到它们的小宇宙即将爆发With those words Jobs open Mac Pro XX, setting the theme for his presentation and hitting the major announcement of the day by launchingthe ultra thin Mac book air. Whether its the notebook or the Iphone, Jobs unveils a single headline that set the theme.乔布斯开场

26、的寥寥几句就揭示了大会主题营造出了Mac book air的发布氛围。不管是发布Mac book还是iPhone 乔布斯只用简单的一句话就点明了主题-Today Apple is going to reinvents the phone.-今天苹果将掀起一场手机革命!Once you identify a theme, make sure its clear and consistent throughout the presentation. Think of a staff meeting as a presentation. So lets say your sales manager

27、introducing a new software tool that helps your team generate track and share sales leads. You might kick off a meeting this way: Good Morning! Thanks for coming. I know youll be really excited about this. Today well make it easier for you to make a quota. Thats the headline: easier to make a quota.

28、 Its memorable, and it sets the direction for the rest of the meeting. It gives your audience a reason to listen.一旦你确立演讲主题，整个演讲就要清晰地围绕这个主题来展开。例如，要在员工大会上推广一款追踪销售数据的软件。你可以这样开场:早上好，感谢大家参加会议。我知道大家都很期待，让我们直奔主题：如何轻松完成工作配额。如何完成工作配额，这个主题令人印象深刻。而且接下来怎么说一目了然相信听众会非常乐意倾听下去。 -I got four things Id like to talk ab

29、out with you today. So lets get started. Steve Jobs always provides an outline for his presentation and then verbally opens and closes each section with clear transition and between. Heres an example. -今天我有4项成果要与大家分享.演讲开始乔布斯列出一个大纲，并明确告诉听众每个部分何时开始，何时结束。例如：-So thats time capsule, a perfect companion t

30、o leopard.-这就是Time Capsule，完美的系统伴侣。-And thats the first thing I wanna share with you this morning.-这是我要发布的第一款产品。The point is, make it easy for your listeners to follow your story. Your outline will serves as guide post along the way. You also know that during his presentation Jobs uses words like ex

31、traordinary, amazing and cool. He is passionate, enthusiastic and it shows.为了让听众不会半路跟丢，大纲会是一个不错的选择。它就像路标指引着听众紧跟你的步伐。在乔布斯的演讲中，你还会听到这样一些词:非同凡响、华丽丽、酷毕了。这些词汇充分展现了他的兴奋与激动。 -Incredible, unbelievable, awesome, extraordinary year for Apple.-对于苹果来说，这是难以想象、非同凡响的一年。 You know your audience wants to be wowed, not put to sleep. Too many people fall into this presentation mode, its stiff, its formal, it lacks possess. We, your listeners will give you a permission to have fun and be excited about your company, your product during your service.好的演讲应该振奋人心而不是催人睡下。枯燥、严肃、乏味的演讲放倒了一帮又一群的听众。那样的