Unit 5.docx

1、Unit 5Unit 5 Company IntroductionRelated InformationThe following is a list of things to remember when writing your company introductions:1. Replace long words with shorter ones. 2. Make sure paragraphs are focused. 3. Do not over claim or use flowery language. 4. If your product is new, tell the re

2、ader what is new about it. 5. Dont write using capital letters, it looks as if you are SHOUTING unless it is important information. 6. Write facts not opinions-you must be able to back up statements such as “biggest”, “best”, etc. Company Information Checklist: The year your company was established:

3、 simply state the year Your companys location: mention the city/town The products/services that you offer If you are a member of a group company Any foreign investment that you may have Product range/services offered Machinery and technology used Production experience Number of staff and foreign lan

4、guage speakers if you have them How orders are handled Share significant achievements that would be meaningful to buyers Quality certificationsLead-in1. Listening 1. A 2. C 3. B 4. C 5. A 6. B 7. CTape Script:Manufacturer: How do you do, Mr. Kraft. Ive been expecting you. Businessman: Its good of yo

5、u to show me around. Your plant is much smaller than I expected. Manufacturer: Our small size makes us very flexible. As you know, the bicycle business is very much influenced by trends and fashion. Styles change from year to year. Because were small, we can respond to changes quickly. Businessman:

6、Yes, you have a good reputation in the field. Weve been using a manufacturer in Japan. They are very large and efficient, but they do have trouble getting the new models out quickly. Manufacturer: We certainly hope we can solve that problem for you. Businessman: Lets hope so. Well, shall we get star

7、ted on our tour? Manufacturer: I suggest we start at the beginning of our production line. Businessman: Fine. How long have you been in the bicycle business, Mr. Chou? Manufacturer: I began in 1973. Businessman: Does your factory carry out the entire process of manufacturing? Manufacturer: Almost. A

8、 few necessary items like lights and seats are made else-where. Then they are checked for quality at our factory and added to the bicycles. Businessman: What kind of quality control do you have? Manufacturer: Its extremely tight. Quality is one of our primary considerations. Businessman: Well, thank

9、 you for showing me your plant and answering my questions. Im looking forward to receiving the samples we talked about. If theyre as good as I think theyll be, my company will be placing an order soon. Manufacturer: Well certainly try to meet your requirements.2. Role-play (Open)3. Spot Dictation 1.

10、 establishment 2. popular 3. research and development 4. designers 5. capability 6. industry 7. selling 8. online 9. release 10. launched 11. sales records 12. June 64. Comprehension 1. F 2. T 3. T 4. F 5. T5. Discussion (Open)Text ALanguage Study1. overview n. a broad, comprehensive view; a survey;

11、 a summary or review The president gave a broad overview of the present situation. Here is an overview of the educational system of China. synonym: summary, review, survey2. fortune n. a very large amount of money He made a considerable fortune selling waste materials. He accumulated a fortune by ha

12、rd work. chance, esp. regarded as a power affecting peoples lives: (good or bad) luck I had the good fortune to be employed by this world-famous company. persons destiny or future; fate At the fair a gypsy told me my fortune by looking at the lines on my hand.3. To some, our companys early vision “A

13、 PC on every desk and in every home” must have seemed like science fiction. “A PC on every desk and in every home”是our companys early vision的同位语 vision n. ability to view a subject, problem, etc imaginatively; foresight and wisdom in planning The marketing director is a man of great vision. power of

14、 seeing; sight People wear glasses to improve their vision. thing seen vividly in the imagination Tom has visions of opening a company of himself when he grows up. I had visions of us going on strike. synonym: sight, dream, fantasy, illusion, image, perception, phantom4. co-found vt. to establish or

15、 found in concert with another or others The two men co-founded the first International Workshop on Services Computing in 2005. The rich super star and his friend co-founded the school in this poor area. co- pref. together; joint; jointly; mutually; partner or associate in an activity5. They envisio

16、ned bringing computers to life by developing software the instructions that make electronic devices work that would make computing power accessible to everyone. the instructions that make electronic devices work是software的同位语; that引导定语从句,修饰instructionsthat would make.中的that引导定语从句,修饰software envision

17、vt. to picture in the mind; to imagine The manager envisioned a bright future of the factory. I cannot envision him as president. instruction n. word, code, etc that, when input into a computer, makes it perform a particular operation; order or direction given You should give the computer the correc

18、t instruction to perform what you want. They had carried out my instructions to the letter. The soldiers had instructions to be home by midnight. process of teaching; knowledge or teaching given In this course, students receive instruction in basic engineering. She gives instruction in mathematics.

19、detailed directions on procedures I read the instructions on the bottle. You should follow the instructions in a car repair manual.6. digital a. expressed in digits, especially for use by a computer A digital watch shows the time by electronically lit up numbers. There are all kinds of digital camer

20、as in this market.7. Millions of people around the world use our technology every day, from multinational corporations that do business in many currencies and languages to small companies that count on just-in-time inventory systems to keep orders flowing. that do business.中的that引导定语从句,修饰multination

21、al corporations; that count on. 中的that引导定语从句,修饰small companies currency n. money system in use in a country This policy is to stabilize currency. The Japanese yen is one of the stronger currencies in the world. (state of being in) common or general use Newspapers stories gave currency to this scanda

22、l. The rumor soon gained currency. currency exchange the trading of one currency against another The currency exchange rate at which one currency can be exchanged for another forms the basis for the modern foreign exchange markets. synonym: cash, money count on to rely on; to depend on; to be confid

23、ent of; to anticipate The boss used to count on his secretary for all his daily arrangements. The new employee counted on getting a raise.8. collaborate vi. to work together, especially in a joint intellectual effort The professor is planning to collaborate on a book with a colleague. The cooperatio

24、n between Hong Kong and Shenzhen won praise as the most outstanding example of how cities can collaborate to aid their mutual development. synonym: cooperate, work together with9. At Microsoft, were motivated and inspired every day by how our customers use our software to find creative solutions to

25、business problems, develop breakthrough ideas, and stay connected with whats most important to them. how our customers. 中的how引导的是宾语从句,作介词by的宾语; whats most important. 中的what引导的也是宾语从句,作介词with的宾语 breakthrough n. an act of overcoming or penetrating an obstacle or restriction; a major achievement or succ

26、ess that permits further progress, as in technology The jet engine was a major breakthrough in air transport. Critics called it a breakthrough film.10. mission n. particular task or duty undertaken by an individual or a group An agent on a secret mission was arrested in the US. They have accomplishe

27、d their mission successfully. The mission failed in its purpose of obtaining information. (work done by) a group of people sent abroad, esp. on political or commercial business He was head of a French trade mission to the United States.11. Just as we constantly update and improve our products, we wa

28、nt to continually evolve our company to be in the best position to accelerate new technologies as they emerge and to better serve our customers. just as意为“正像”,引导的是状语从句as they emerge. 中的as意为“when”,引导状语从句 update vt. bring (sth) up to date; modernize The publishing house is going to update a science te

29、xtbook. The catalogue is updated every year. give sb the latest information (about sth) I updated the committee on our progress. Magazine articles will update you on the international situation. accelerate vt. to increase the speed of; to cause to occur sooner than expected The manager decided to ac

30、celerate the advertising of the product. The bad weather accelerated our departure. emerge vi. to come forth from obscurity; to come into existence A wonderful thought emerged after brainstorming. Nothing emerged from the bilateral talks.12. fundamental a. essential or necessary Hard work is fundame

31、ntal to success. Moderate exercise is fundamental to good health. synonym: basic, elementary, essential, primary, underlying13. comprise vt. to form part of a larger group of people or things Fifty states comprise the Union. to consist of particular parts, groups, etc The committee comprises men of widely different views. synonym: consist of, be composed of, contain, include14. That truism applies to any industry, but its especi