Promotionaldisplaysystemwithlockingarm.docx

1、PromotionaldisplaysystemwithlockingarmPromotional display system with locking armTECHNICAL FIELDThis invention relates to printed advertising or promotional products and, more particularly, to advertising or promotional products which are movable between a substantially flat configuration and an ere

2、ctable three-dimensional holding system, along with an integrally affixed stabilizing and locking member.BACKGROUND ARTWith the ever increasing quantity of products and services being offered to consumers, substantial interest has been given to promotional systems for advertising such products and s

3、ervices. In this regard, a wide variety of advertising displays and promotional literature has been created and distributed to consumers. However, due to the deluge of material to which average consumers are constantly exposed, greater emphasis has been placed upon developing eye-catching, visual di

4、splays and promotional material which will receive consumer attention.Although various novelty products and printed displays have been created in an attempt to satisfy this demand, these prior art products have failed to provide the desired interest generating result with production costs which adve

5、rtisers are capable of justifying. In attempting to generate a unique advertising display, some prior art products have employed complex folding systems which produce a three-dimensional display when activated or unfolded. However, in spite of the unique visual appearance generated by such products,

6、 the overall cost of production and complexity of assembly of these systems has prevented such prior art systems from becoming popular.Other prior art displays have attempted to generate consumer interest by providing unique visual images or other indicia as an integral part of the display. However,

7、 these prior art attempts have also failed to generate the consumer interest being sought, largely due to an inability to provide an easily erectable display which is both eye-catching and substantially permanent.Therefore, it is a principal object of the present invention to provide a printed adver

8、tising or promotional product which is capable of being produced at a reasonable cost and provides an exciting, interest-generating display.Another object of the present invention is to provide a printed advertising or promotional product having the characteristic features described above, which ena

9、bles the consumer to quickly and easily erect and achieve a sturdy, permanent exciting eye-catching promotion.Another object of the present invention is to provide a printed advertising or promotional product having the characteristic features described above which is capable of mass production and

10、assembly.A further object of the present invention is to provide a printed advertising or promotional product having the characteristic features described above which provides a unique, eye-catching, exciting and surprising display which is produced in response to action by the consumer, and remains

11、 stationary, providing a long-lasting visual display.Other and more specific objects will in part be obvious and will in part appear hereinafter.SUMMARY OF THE INVENTIONBy employing the present invention, all of the difficulties and inabilities of the prior art are eliminated and a unique, hands-on,

12、 printed, visually exciting and interest-generating advertising/promotional display product is realized. These desirable results are achieved in the present invention by providing a unique, pre-printed housing member which is quickly and easily assembled from a flat, generally two-dimensional config

13、uration into a three-dimensional promotional display, along with an integrally affixed stabilizing and locking member. In this way, once the promotional display system is placed in its three-dimensional configuration, with the stabilizing/locking member activated, assurance is provided that the enti

14、re advertising/promotional display product is securely retained in the desired, eye-catching, visually exciting, three-dimensional configuration.In accordance with the present invention, a housing is provided which is constructed for rapid, virtually automatic, erection from a first, substantially t

15、wo-dimensional configuration into a second, substantially three-dimensional configuration. Typically, the present invention incorporates a plurality of co-operating panel members each of which incorporates visually distinctive indicia formed thereon for providing a highly unique, exciting, visually

16、stimulating display when in its three-dimensional configuration.Although prior art constructions of this general nature do exist, the present invention provides substantially enhanced integrated features which are unique to promotional displays of this nature. In particular, in the present invention

17、, the promotional display member incorporates an integral, arcuately pivotable, stabilizing/locking arm and stand combination which cooperates with one or more panel members of the housing to assure securement of the promotional display system in its fully erected configuration when desired by the u

18、ser.In accordance with the present invention, the visually exciting, interest generating, permanently erectable, stabilized advertising/promotional display member comprises a plurality of cooperating panel members which are constructed for being foldable in a substantially flat, compact configuratio

19、n, while also being quickly and easily movable from the compact configuration into a fully erect, three-dimensional, visually exciting display configuration. The plurality of cooperating panel members may be constructed to form a diorama display, a rectangular shaped box display, a pyramid display,

20、or any other comparable configuration incorporating a plurality of integrated, cooperating panel members.Although promotional display systems having these general configurations have existed in the prior art, these prior/art configurations all suffer from the common failure of being unstable and eas

21、ily collapsed, when not desired. However, by employing the stabilizing/locking arm/stand of the present invention, these prior art failures are completely overcome. In this way, the tendency of prior art constructions to randomly collapse or fall over is completely eliminated, and a fully stabilized

22、, visually exciting and interest generating display is attained.In one preferred embodiment of the present invention, the rear panel of the promotional display system of the present invention incorporates an arcuately pivotable combined arm and stand member affixed thereto. In the preferred construc

23、tion of this embodiment, the arm/stand member is mounted to the rear panel of the display system in a manner which enables the stand portion to be foldable directly onto the rear surface of the panel in a first position, and arcuately pivoted about a pivot axis into a second position, wherein the st

24、and portion extends substantially perpendicularly from the rear panel.In addition, the combined arm/stand member of the present invention also incorporates an elongated arm portion integrally affixed to the stand portion and extending from the pivot axis in the opposite direction from the stand port

25、ion. Furthermore, the elongated arm portion and the stand portion are constructed for lying in substantially the same plane. As a result of this construction, when the arm/stand member is arcuately pivoted about the pivot axis, the stand portion is moved from overlying engagement with the rear surfa

26、ce of the rear panel to a position substantially perpendicular from the rear panel, while the arm portion moves from a position generally overlying the inside surface of the rear panel to a position extending inwardly from the inside surface of the rear panel, substantially perpendicularly therefrom

27、.In order to further enhance the permanent stability and display properties of the present invention, the preferred embodiment of the present invention also incorporates a cutout zone formed in the panel member directly adjacent the rear panel member. In addition, the inwardly extending arm member i

28、ncorporates a ledge formed inwardly of the terminating end of the arm member. By employing this construction, a portion of the arm member extends through the cutout zone formed in the adjacent panel with the ledge of the arm member lockingly engaging the edge of the cutout zone. In this way, secure

29、locked engagement of the arm with a panel member is realized and a substantially enhanced, stabilized construction is attained.In addition, as discussed above, the preferred embodiment of the present invention also incorporates a stand portion which is intricately attached to the arm portion. By arc

30、uately pivoting the stand portion to be positioned substantially perpendicularly to the rear surface of the rear panel member, a further structural support and stabilizing element is provided to enhance the securement of the display system of the present invention in its three-dimensional, erect con

31、figuration.In the present invention, each panel member forming the display assembly incorporates an eye-catching, visual display for generating consumer interest in the particular product or service for which the display has been created. In this way, once the display assembly is placed in its three

32、-dimensional, fully erect configuration and the arcuately pivotable, combined arm/stand member is fully engaged, all of the panels forming the display assembly are presented in an easily viewable position, and the resulting structure is maintained in a secure, rigid configuration, virtually incapabl

33、e of unwanted collapse. In this way, the display assembly of the present invention can be placed wherever desired for long term use and enjoyment.The invention accordingly comprises an article of manufacture possessing the features, properties, and the relation of elements which will be exemplified in the article hereinafter describ