纪梵希营销.docx

1、纪梵希营销盛年不重来，一日难再晨。及时宜自勉，岁月不待人。 4G标志：古典 (Genteel)、优雅 (Grace)、愉悦 (Gaiety)以及GIVENCHY一、2013秋冬系列1、广告2、秀场The strength of gypsies meets the romanticism of a feeling to celebrate women.纪梵希2013秋冬女装系列用浓烈的吉普赛风格和浪漫的维多利亚式情调来赞美女性。 RICCARDO TISCI REVISITS THE SIGNATURE SHAPES AND PRINTS OF HIS GIVENCHY ARCHIVES TO

2、CREATE BOLD FEMININE SILHOUETTES.RICCARDO TISCI再次将纪梵希的标志性图形与印花设计带入他的创作中以打造出大胆的女性形象。 LOOKING AT THE GYPSY AETHETICS BORROWING MENS CLOTHES BUT ADDING FEMININITY IN CUTTING AND MIXING THEM WITH WOMENS PIECES, 本季女装以吉普赛风格为创意灵感，借鉴了同季男装的款式同时又融入了女性化的剪裁及配搭。二、2014春夏系列DRAWING INSPIRATION FROM A CRASH BETWEEN

3、AFRICAN AND JAPANESE CULTURES MIXED WITH HAUTE COUTURE TECHNIQUES,纪梵希2014春夏女装系列将非洲与日本文化的冲撞与高级定制工艺完美结合RICCARDO TISCI REVEALS A COLLECTION IMBUED WITH SENSUALITY AND URBAN ELEGANCE. MOVING AWAY FROM PRINTS,RICCARDO TISCI将性感与都市优雅融入在其设计中,取代了先前种种繁复的印花图案3、合作DENISE HO “MEMENTO LIVE” 2013 “MEMENTO LIVE” 何韵诗

4、2013演唱李宇春WHY ME世界巡回演唱会BEYONCS MRS. CARTER SHOW WORLD TOUR。BEYONC MRS. CARTER SHOW世界巡回演唱会RIHANNAS COSTUMES FOR HER DIAMONDS WORLD TOUR蕾哈娜RIHANNA钻石全球巡演服装4、红毯JESSICA CHASTAIN AT THE 2013 CANNES FESTIVALJESSICA CHASTAIN出席第66届戛纳电影节的首映式CIARA AT THE 2013 MTV VIDEO MUSIC AWARDSCIARA出席2013MTV音乐录影带颁奖礼AMANDA S

5、EYFRIED AT THE ACADEMY AWARDS VANITY FAIR PARTYAMANDA SEYFRIED 出席第85届奥斯卡金像奖颁奖礼ANNA HATHAWAY AT THE LES MISRABLES WORLD PREMIERE安妮海瑟薇出席悲惨世界全球首映礼5、经典FOR AUDREY HEPBURNS AWARDED FILM BREAKFAST AT TIFFANYS, HUBERT DE GIVENCHY DREW A LITTLE BLACK DRESS IN 1961, WHICH BECOMES ONE OF THE HOUSES MOST FAMOUS

6、 OUTFITS.1961年HUBERT DE GIVENCHY为奥黛丽赫本蒂凡尼的早餐设计的小黑裙成为了品牌最著名的服装之一THE CAPE IS AN ICONIC PIECE IN GIVENCHYS LOOK FROM HUBERT DE GIVENCHY TO RICCARDO TISCI.斗篷是纪梵希从于贝尔德纪梵希到RICCARDO TISCI标志性的单品。SCARF PONCHO CAPE FROM 1971 TO 2012 1971-2012围巾的演变METAL & STUDS，FIRST APPEARRANCE IN THE WOMENS FALL/WINTER 2007

7、SHOW金属和铆钉，2007 年秋冬女装秀中的首次亮相自从1952年发布会上模特BETTINA GRAZIANI穿上这件衬衫，它就一直是纪梵希发布会上关键且具有标志性的单品，后来将其命名为“BETTINA”衬衫。ON FEBRUARY 2ND, 1952, HUBERT DE GIVENCHY SHOWED HIS VERY FIRST HAUTE COUTURE COLLECTION WITH TOP MODEL BETTINA GRAZIANI AS HEAD OF COMMUNICATIONS. BETTINA OPENED THE SHOW WITH WHAT BECAME THE BETTINA BLOUSE.