1、,Unit 5 Introduce a company,Motivating,Inputting,Outputting,Extending,Unit Outline,职场实用英语交际教程(中级)Unit 5,Warming-up,Happy Doughnuts is a great baked goods chain in China.Chris Brown,a potential client from Umagine,a foreign-invested enterprise in China,is coming to visit the company.Richard Liu,an as
2、sistant manager of the Marketing Department,hasbeen asked to receive Mr Brown during the visit.In order to get an opportunity to co-operate with Mr Brown,Richard needs to make a presentation to introduce the company at a formal meeting.,Motivating,职场实用英语交际教程(中级)Unit 5,Trying-out,Richard needs to pre
3、pare for the presentation.Imagine you are Richard.How will you arrange the content and structure of the presentation?,Task:,1.Discuss the question with your partner2.Write down your ideas who are my listeners and what they want to know in my presentation call for attention/basic information/achievem
4、ents,Motivating,职场实用英语交际教程(中级)Unit 5,Taking aim,1,list the words and expressions concerning a company profile,2,note down a clients specific needs,3,describe the structure of a presentation,4,list three key points about modern businesses,5,make a presentation to introduce a company,Motivating,职场实用英语
5、交际教程(中级)Unit 5,Listening,Reading,Structuring,Inputting,职场实用英语交际教程(中级)Unit 5,Listening,Richard wants to confirm what Mr Browns specific interest in Happy Doughnuts is.He comes to Susan Jones,a marketing manager,and they have a talk about what Mr Brown would be most interested in.,Inputting,职场实用英语交际教程
6、(中级)Unit 5,Scripts,Inputting,职场实用英语交际教程(中级)Unit 5,Scripts,Inputting,职场实用英语交际教程(中级)Unit 5,Task 1,Listen to the conversation and tick the things that Mr Brown would be most interested in.1.specific products 2.after-sales service 3.organisation structure 4.social responsibilities 5.working environment,
7、Inputting,职场实用英语交际教程(中级)Unit 5,Task 2,Inputting,职场实用英语交际教程(中级)Unit 5,Listen to the conversation again and fill in the blanks.The meeting with Mr Brown will be held next _.At the beginning,Richard will give a(n)_ of the company.Among all the desserts,Mr Brown is particularly interested in _ and bagel
8、s.Richard wants to put emphasis on introducing the _ of the desserts.The company is co-operating with the local _.,Thursday,overview,doughnuts,flavours,charity,Language focus,1.Im thinking of giving an overview of our company at the beginning.overview:/vvju/n.a general description or an outline of s
9、th.概述;概要e.g.The main content of the book is an overview of art history.这本书的主要内容是艺术史概要。,Inputting,职场实用英语交际教程(中级)Unit 5,2.Ill emphasise their flavours.emphasise:/emfsaz/v.to give special importance to sth 强调;着重e.g.It should be emphasised that there is only one possible explanation.需要强调,只有一种可能的解释。,Inpu
10、tting,Language focus,职场实用英语交际教程(中级)Unit 5,3.I think it would be best if you can include some information about our social responsibility,such as the work we are doing with the local charity.charity:/trti/n.an organisation for helping people in need 慈善团体e.g.The concert will raise money for local char
11、ities.这场音乐会将为当地的慈善机构筹集资金。,Inputting,Language focus,职场实用英语交际教程(中级)Unit 5,Cultural Point,Dessert:The word“dessert”emerged in the 17th century,and was derived from the French verb“desservir”,meaning“to clear the table”.It refers to the fact that dessert is served after the table has been cleared of oth
12、er dishes.,Inputting,职场实用英语交际教程(中级)Unit 5,Business Point,Social Responsibility:In addition to maximising profits,a company should act in a manner that benefits the consumer,the community,the environment,etc.Social responsibility has become increasingly important to investors who seek investments tha
13、t are not just profitable but also contribute to the society and the environment.,Inputting,职场实用英语交际教程(中级)Unit 5,To target his presentation at the clients interest,Richard needs to have a complete knowledge of his company.He logs on to the official website and reads the companys profile carefully.,R
14、eading,Inputting,职场实用英语交际教程(中级)Unit 5,Read the passage and match each paragraph with its main idea.,1 Para 12 Para 23 Para 34 Para 45 Para 5,A.servicesB.products C.mission D.overviewE.social responsibility,D,B,A,E,C,Task 1,Inputting,职场实用英语交际教程(中级)Unit 5,Products signature products:doughnuts and bage
15、ls more than 50 varieties of doughnuts bagels:of low 3 _other desserts:muffins,brownies and breakfast sandwiches,Overview established in 1 _a single store in Hangzhou at the beginning based in Beijing 120 stores throughout the country among the top 2 _ chains,Task 2,Read the passage again and comple
16、te the slides.,Inputting,职场实用英语交际教程(中级)Unit 5,2010,baked goods,fat and calories,Task 2,Inputting,Servicesmeet customers needs by creating new flavours offer a 24-hour 4 _ and free return and/or exchange policy at the centre of a neighbourhood,职场实用英语交际教程(中级)Unit 5,hotline,Read the passage again and c
17、omplete the slides.,Social responsibilityco-operate with non-profit organisations reduce hunger through 5 _ programmes invest in local communities,food donation,1.From only one store selling doughnuts in Hangzhou at the beginning,weve grown to be a national retailer of a wide range of sweet treats w
18、ithin 10 years.1)retailer:/ritel/n.a person or business that sells goods to the public 零售商e.g.That retailer specialises in components for the telecommunications field.那家零售商专营电信领域的零配件。,Inputting,Language points,职场实用英语交际教程(中级)Unit 5,1.With only one store selling doughnuts in Hangzhou at the beginning,
19、weve grown to be a national retailer of a wide range of sweet treats within 10 years.2)a wide range of:a variety of 大范围的;各种各样的e.g.There are a wide range of career opportunities open to young people.有各种各样的工作机会向年轻人开放。,Inputting,Language points,职场实用英语交际教程(中级)Unit 5,2.In addition to doughnuts,you can al
20、so enjoy dozens of bagels,muffins,brownies and breakfast sandwiches.in addition to:as well as(used when you want to mention another person or thing after something else)除之外(还有)e.g.In addition to giving a general introduction to computers,the course also provides practical experience.除了简要介绍计算机知识外,课程还
21、提供实操机会。,Inputting,Language points,职场实用英语交际教程(中级)Unit 5,3.Bagels are another signature product of our company.signature product:a range of products that is the most famous thing produced by a company 招牌产品e.g.The company will launch its own signature product this June.该公司将于今年6月推出招牌产品。,Inputting,Langua
22、ge points,职场实用英语交际教程(中级)Unit 5,4.They are low in fat and calories,and are ideal for customers who are keeping fit.1)be ideal for:be most suitable for 对于是理想的e.g.The quiet country roads are ideal for cycling.宁静的乡村道路是骑自行车的理想场所。,Inputting,Language points,职场实用英语交际教程(中级)Unit 5,4.They are low in fat and ca
23、lories,and are ideal for customers who are keeping fit.2)keep fit:keep healthy 保持健康e.g.We work out regularly to keep fit.我们经常锻炼身体以保持健康。,Inputting,Language points,职场实用英语交际教程(中级)Unit 5,5.Our stores are often at the heart of a neighbourhood,and we strive to make each one a welcoming and comfortable pla
24、ce.strive:/strav/v.to try very hard to achieve sth 努力;奋斗e.g.We should strive to make our actions corresponding with our words.我们应该努力做到言行一致。,Inputting,Language points,职场实用英语交际教程(中级)Unit 5,6.Through donations,we have been collaborating with non-profit organisations that help support our local communit
25、y.1)donation:/dnen/n.sth that is given to a person or an organisation such as a charity,in order to help them 捐款;捐赠物e.g.A local businessman stepped in with a large donation for the school.当地一位商人出面,给学校捐了一大笔钱。,Inputting,Language points,职场实用英语交际教程(中级)Unit 5,6.Through donations,we have been collaboratin
26、g with non-profit organisations that help support our local community.2)community:/kmjunti/n.a group of people living in a particular local area 社区e.g.The medical centre will serve the whole community.该医疗中心将为整个社区服务。,Inputting,Language points,职场实用英语交际教程(中级)Unit 5,7.As we have grown,so have our opport
27、unities to make a positive impactfrom alleviating hunger through our food donation programme to making investments in local communities.1)impact:/mpkt/n.the powerful effect that sth has on sb/sth 作用;影响e.g.Her speech made a profound impact on everyone.她的演讲对每个人都产生了深远的影响。,Inputting,Language points,职场实用
28、英语交际教程(中级)Unit 5,7.As we have grown,so have our opportunities to make a positive impactfrom alleviating hunger through our food donation programme to making investments in local communities.2)alleviate:/liviet/v.to make sth less severe 减轻;缓和e.g.A number of measures were taken to alleviate the proble
29、m.采取一些措施以缓和这个问题。,Inputting,Language points,职场实用英语交际教程(中级)Unit 5,8.We are always trying to be the best version of ourselvesby producing products we can be proud of,ongoing commitment to personal growth,and reliability in all aspects of business.1)ongoing:/n/a.continuing to exist or develop 仍在进行的;持续存在
30、的e.g.There is an ongoing debate on the issue.对这个问题的争论一直在进行。,Inputting,Language points,职场实用英语交际教程(中级)Unit 5,8.We are always trying to be the best version of ourselvesby producing products we can be proud of,ongoing commitment to personal growth,and reliability in all aspects of business.2)commitment:
31、/kmtmnt/n.a promise to do sth or to behave in a particular way;the willingness to work hard and give energy and time to a job or an activity 承诺;投入e.g.We made a commitment to keep working together.我们承诺会继续合作。A career as a teacher requires one hundred percent commitment.教师这一职业需要百分之百的投入。,Inputting,Langu
32、age points,职场实用英语交际教程(中级)Unit 5,8.We are always trying to be the best version of ourselvesby producing products we can be proud of,ongoing commitment to personal growth,and reliability in all aspects of business.3)reliability:/rlablti/n.the quality of being dependable or reliable 可靠性e.g.Most car buy
33、ers are more interested in safety and reliability than speed.和车速相比,大多数购车者对车的安全性和可靠性更感兴趣。,Inputting,Language points,职场实用英语交际教程(中级)Unit 5,Our information comes from a(n)_(reliability)source.You need to know that every time you _(donation)clothes,books or toys to a charity shop,you are helping people.The _(retailer)trade is witnessing a sharp increase in sales.He has worked for more than 20 years for
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