Report 范文 写手必读.docx

1、Report 范文 写手必读A Report:Pinterest is a recent upstart. Do you agree?客户名字学校名字 Table of ContentsExecutive Summary 21.0 Introduction 31.1Overview of the task 31.2 Report purpose and structure 32.0 Literature Review 32.1 Definition of Pinterest 32.2 Advantages of Pinterest 43.0 Discussions 43.1 New Busin

2、ess Models 43.2 Pinterest business model 43.3 Cooperation with other companies 54.0 Findings 64.1 Driving force of the rapid development of Pinterest. 64.2 Upside and Downside of Pinterest model 74.2.1 Upside of Pinterest model 74.2.2 Downsides of Pinterest model 85.0 Recommendation and Conclusion 8

3、6.0 References 9Executive Summary The purpose of the report is to explore the implications of Pinterest business mode under the new technology as well as its advantages. In order to take advantage of from other companies, Pinterest builds up relationships and makes cooperation with other companies.

4、Pinterest needs to focus on some aspects and make full use of social tools. This report will follow concepts and notions presented in the given article, titled Pinterest. This report will explore the business model in terms of the upside (gains) or the downside (risks). It can be concluded that it w

5、ill be good to optimize the business model by means of Pinterest business model. 1.0 Introduction 1.1Overview of the task According to Colao (2012), learning from ech Crunch and the Wall Street Journal, Pinterest wants to take advantage of the use the partnership to strengthen its e-commerce strateg

6、y and accelerate international growth by integrating the buyer IDs and payment information of Rakutens 80 million customers into the website (Colao 2012). Through explaining the business model based on the risks and gains, it will make a full understanding of Pinterest. 1.2 Report purpose and struct

7、ure This report will first discuss the implications of Pinterest business model (Laird 2012). Following this, it will explain the business model in terms of the upside (gains) or the downside (risks). Finally, it will offer informed recommendations for optimizing the business model. In order to bett

8、er perceive how Pinterest business model, at the beginning, 2.0 Literature Review 2.1 Definition of Pinterest Pinterest, also known as pinning, is a “virtual pinboard” where people can collect, organize and share the things they discover on the Web (Miller 2012). The name of Pinterest is the combina

9、tion of the word pin and interest. The meaning of it is that you can pin whatever you want and what you are interested in on the pin board. In addition, it has a creative function that the users do not need to turn to a new page at the bottom of the web page. The new pictures will come out automatic

10、ally, if users go down the web page. Pinterest users can upload their images from computers or organize their findings into self-categorized image board by using the Pinterest bookmarklet, pin it button, or just a URL (Melanie, 2011). It is a brand new social network founded by America in 2011 and g

11、rew rapidly over the past few months. In the current, it has already become the top ten hottest social network website all over the world. 2.2 Advantages of PinterestAccording to Jessy and Alex (2012), the users of Pinterest can collect and share images on digital pinboards. In February 2012, Pinter

12、est has already surpassed its competitors like the social networks Google+, LinkedIn, Twitter, and YouTube combined. Pinterest is growing in popularity as the hottest social network in such a short time. Theres no doubt that Pinterest is a recent upstart. If you find a nice picture from your friend,

13、 you can repin to your own board, which is similar to the function of retweet in Twitter. It also has the function of sharing. The source of pictures can be from other social network website, like FaceBook. It is also worth mentioning, it has the feature of the photo album. You can classify the phot

14、os by your preference or the type. Although Pinterest performed very well and attract a number of brands attention, yet it is not without risk. 3.0 Discussions 3.1 New Business Models New business models depend on “digital technology such as electronic commerce, interactive Web applications and clou

15、d computing” (Mari 2012). At the same time, the new business models can solve the problems of generating revenue and cost control. The business models are a new kind of innovation for the time. Take Facebook as the typical example, it started out only for the college students at the very beginning.

16、If without the innovation of technology and opening it up to everyone as well as the wonderful idea, Facebook would never be a famous trade company and get such a great success.3.2 Pinterest business modelSocial commerce such as Pinterest will surely give rise to a new kind of business models: multi

17、ple business models. Pinterest business model has the characteristics of hybrid, multiple revenue streams and operating in multiple channels (Hempt and Konrad, 2012). Companies can take the advantage of Pinterest model for their business in three ways: gathering ideas, pushing out content and provid

18、ing supplemental resources the creator of Pinterest, Ben Silbermann pointed out that when people think about their holiday, they have to redecorate their house, tidy up the wardrobes (Mackrell 2012). When they conduct such important project in their life, they will come to Pinterest for inspirations

19、. The business model can present how a company makes money by specifying where it is positioned in the value chain. To most people, these projects need to pay. Smith (2012) argued that the profit model of Pinterest website can be summarized as follow. At first, directional product delivery is the fi

20、rst step. The early strategy of the growth of Pinterest is that they mandated that the registration should be passed through twitter or Facebook. By this means, Pinterest come to peoples life on the specific networks. It is very powerful to connect with Facebook, because the friends in Facebook can

21、be automatically followed with those who were also on Pinterest. 3.3 Cooperation with other companies All is said above, Pinterest plans to make every effort in taking advantage of the use the partnership to strengthen and improve its e-commerce strategy and accelerate international growth through i

22、ntegrating the buyer IDs and payment information of Rakutens 80 million customers into the website (Colao 2012). Therefore, the business model can apply to numerous companies and build up a good relationship with customers. Many companies began to join in Pinterest, set up enterprise account to prom

23、ote a product and acquire a lot of customers. Second, cooperate with the Grid business. At the moment, Pinterest has delivered a large amount of customers and trade for ETSY. Combined with online stores union links, Pinterest gets profits. Third, advertisements. Pinterest gathers the people who have

24、 the same interest in order to promote advertisements. In addition, Pinterest has encountered a serious challenge to some social media channels and has a competitive advantage to business and then it must begin to leverage its potential as soon as possible. 4.0 Findings 4.1 Driving force of the rapi

25、d development of Pinterest.The business model of Pinterest have been apply to many other companies and developed many partnership. So, whats the driving force of the rapid development of Pinterest? The rapid development of Pinterest can contribute to ten points: Forced to simplify the interaction: t

26、he users can clip and collect the contents they are interested in effectively and make the frequent picture information processing become simple. The outstanding product team: the team knows how to create opportunities in a competitive environment and provide high quality website user experience. La

27、yout of Mobil Client: the layout of Mobil Client is instant and the client product experience received great acclaim. The waterfall flow distribution institution: more intuitive user experience interface and unique content display. High quality user groups: attract various original artists and styli

28、sts to join in, and allow users to promote art, commodity (Kristin, 2012). A hot hit on visual experience: web site looks like a wall which can provide the users boundless inspiration. For the person who has an inherent love of beauty, she or he has no resistance to the web. Port Share Mode: use Fac

29、ebook or twitter account to log in and spread rapidly in the user social group. Redefining the user behavior: when users follow some tag, board, category, the system gives tacit consent to follow it. High-quality picture: attract girls from the color and composition angel. It is easy to cause the sa

30、me feeling among females. “The majority (68.2%) of people on Pinterest are female. The sites female users are driving traffic to publications such as Country Living, House of Beautiful and Elle Decor in record numbers”(Laird 2012) . The users hunting cool psychology: make up for the original demand

31、from the point of view of the users behavior, meet the users need of collect addiction and create a comfortable experience.4.2 Upside and Downside of Pinterest model In the following passage, it will explain the Pinterest model in terms of the upside (gains) or the downside (risks). For the upside,

32、as the hottest website of America at the present, the capital market assessed Pinterest, the company who founded less than a year, at 200 million dollars in the latest round of financing which is up to 27 million dollars. Pinterest is profitable and creative. While Facebook and Twitter are excellent platforms for promotional content, Pinterest is a place to show off your brands personality, philosophy and style.4.2.1 Upside of Pinterest model Firstly, Pinterest simplifies the spread of pictures. The whole community will