BEC高级精讲班120讲讲义3.docx

1、BEC高级精讲班120讲讲义3声明：本资料由 考试吧（E） 收集整理，转载请注明出自 服务：面向较高学历人群，提供计算机类，外语类，学历类，资格类，会计类，工程类，医学类等七大类考试的全套考试信息服务及考前培训. BEC高级精讲班第3讲讲义HomeworkreviewDate: 19 May 2005Report on a one-day training sessionIntroductionThe aim of this report is to recommend a one-day training session entitled Familiarity with Your Post

2、 for the new sales representatives of the Sales Department.ReasonsWe have recruited several sales representatives recently. In spite of former sales experience, they are not familiar with their new working environment and may need quite a period to adapt to everything. Such a one-day training sessio

3、n seems to be necessary and urgent.Contents and BenefitsThere are many items relevant to the one-day training session for the sales representatives, which are designed to highlight work efficiency in the company.First, some brief information of the company should be given, such as the companys histo

4、ry, its organizational structure and financial background. The current situation of the company should be emphasized too. These would probably develop their loyalty and affection to the company.Also, they must be informed of the companys main products, its annual sales volume, and the sales target o

5、f this year. Clear recognition of this can help them adjust their personal goals and it will be served as great motivation.Besides, the course can focus on our customers. High values should be put on the types and characteristics of the target customers. Sales representatives should also be expected

6、 to understand customers needs, which will help them to be more responsive an adaptive.They should be given a brief introduction to the people whom they are working together with since co-ordination and teamwork can greatly contribute to the company.RecommendationWe strongly recommend that training

7、be arranged as soon as possible. And it could not be held on weekends, or it may occupy their spare time.Judy ZhangSales ManagerSelf-study 1b1.virtual teamcorporate intranetline managerbusiness environmenthierarchical organisationon-line supportoperating costs2.standardise standardisation standard/s

8、tandardiseddiversify diversity diverse/diversifiedrespond response/responsiveness responsiveoperate operation operatingsuit suitability suitablesupervise supervision supervisoryvary variety varied4. (1) separate into (2) for a specific purpose (3) under direct supervision (4) spend on sth.(5) cope w

9、ith (6) on behalf ofII. Vocabulary study在浩如烟海的英语单词中，英语学习者感到最为头疼的就是无法将他们记住。其实广大的英语学习者可能是没有把握单词中的一些特有规律。今天这个单词学习专题就向大家介绍一组看似生词却是大家以前都学习过的词汇，它们都是一组缩略单词，这也是现代英语，尤其是商务英语发展演变的一个规律。在学习英语单词时如果注意了这些变化规律会对大家的学习效率起到事半功倍的效果。rep noun1 countable informal a sales representative 商务代表（非正式用语）2 countable someone who s

10、peaks officially for a company, organization, or group of people（公司、机构或团体组织的）代表synonym representativestaff/union/company etc rep 员工/工会/公司代表You need to speak to the students rep. 你需要跟学生代表谈一谈。Safety reps have the right to stop the job when workers are in danger. 当工人处在危险当中，安全代表有权停止工作。info noun uncounta

11、ble informalinformationadmin noun uncountable informaladministrationan admin assistant She works in admin.ad noun countableinformal an advertisementveg noun uncountable and countable British English informalvegetablesfruit and veguni noun singular, uncountableBritish English Australian English spoke

12、n universitydorm noun countable informala dormitorygym noun1countable a special building or room that has equipment for doing physical exercise 健身房同义词 gymnasiumat/in a gymI try and work out at the local gym once a week. 我每周去当地的健身房健身。I go to the gym as often as I can. 我尽可能多地去健身房健身。2 uncountable exerc

13、ises that people do indoors for physical development and as a sport, especially at school 健身练习Weve got gym this afternoon. 我下午要去健身。Wheres my gym kit? 我的健身装备放在哪里了？demo nouncountableplural demos1 a recording containing an example of someones music that is sent to a record company so that they can deci

14、de whether to produce it or not 样带a demo tape2 British English informal an event at which a large group of people publicly protest about something 示威，游行synonym demonstrationPolice stood by to stop any pro-independence demos.3 an explanation of how something works讲演，展示 synonym demonstration4 a) Ameri

15、can English an example of a product that is used to show what it is like or how it works 产品样本demo homes on the new developmentlab noun countable informala laboratorythe school science labpsych noun spoken informal1 uncountable a short form of psychology 心理学Im a psych major now.2 countable a short fo

16、rm of psychiatrist 精神病学家Shareprices1. Speaking.in financial pages of newspapers, on the Internet2. NasdaqNasdaq stands for the National Association of securities Dealers Automated Quotation. It is the largest market for high-tech stocks in the USA.(美) 全国证券交易商自动化报价系统(1)change in share price compared

17、with previous dayF : change(2)amount paid out to shareholders for each dollar investedA: div = dividenddividend noun countable1 a part of a companys profit that is divided among the people with shares in the company红利；股息2 pay/bring dividendsto be very useful and bring a lot of advantages, especially

18、 later in the future 对日后有好处Good eating habits will pay dividends later on in life. 良好的饮食习惯会令你在今后受益良多。(3)price of shares at close of previous days businessE: last(4)number of companys shares traded on previous dayC: vol 100s(5)highest and lowest prices during previous dayD: high-low(6)price/earnings

19、ratio(current share price divided by earnings per share)B: P/E3. Speaking.How common is investing in shares in your country?Individuals might invest in shares:to make a quick profit from privatisations,to get a better return on long-term investment than in a traditional savings scheme, as part of a

20、benefits packages (share options),to become eligible for shareholder perks,to support a company they like.perk noun countable usually pluralsomething that you get legally from your work in addition to your wages, such as goods, meals, or a car 工作岗位提供的福利，好处theatre tickets and other perksperk ofthe pe

21、rks of working at a large law firmI only eat here because its free - one of the perks of the job.Companies might invest in shares:to avoid paying tax,to reinvest profitsto increase company pension funds, to have a participating interest in other companies (in stock swaps with other companies, in hos

22、tile takeover bids etc.)to consolidate strategic alliancesMarkettrends1. Listening.Internet share prices have fluctuated wildly over the past twelve months. Prices were very high earlier this year but have recently collapsed.2. Listen again.(1) B(2) C(3) A(4) C(5) B(6) A(7) B(8) AVocabulary in liste

23、ning piecego through the roofinformala) also hit the roofto suddenly become very angry暴跳如雷，大发雷霆Put that back before Dad sees you and hits the roof!b) if a price, cost etc goes through the roof, it increases to a very high level（物价等）涨到（或超出）最高限度The bubble finally burst. 泡沫终究破灭了。hype noun uncountableat

24、tempts to make people think something is good or important by talking about it a lot on television, the radio etc - used to show disapproval（刺激兴趣、促进销售等）天花乱坠的广告宣传（贬义）Some experts are concerned that the new drug wont live up to all the hype. 一些专家对于这款新药并不能有广告中所吹捧的药效而感到忧心忡忡。Despite the media hype, I fou

25、nd the film very disappointing. 尽管媒体对这部电影进行大量的吹捧，我还是觉得它很令人失望。driving adjective1 driving rain/snowrain or snow that falls very hard and fast 倾盆大雨/大雪2 driving forcesomeone or something that strongly influences people and makes them do something 驱动力driving force behindHawks was the driving force behind

26、 the project.3 driving ambitiona very great desire to do or achieve something 迫不及待的愿望Demand has far exceeded a limited supply. 供不应求。handful noun1 countable an amount that you can hold in your hand 手中所握之量handful ofThe boy picked up a handful of stones and started throwing them at us. 这个男孩拿起一手石子开始向我们扔

27、过来。2 a handful of somethinga very small number of people or things 少量的There were only a handful of people there.那里人很少。3 be a handfulinformal someone, especially a child, who is a handful is difficult to control 很难驾驭的（小孩）Shes a lovely child, but she can be a bit of a handful sometimes. 她是个可爱的孩子，但是她有时

28、很难管教。bandwagon noun countable1 an activity that a lot of people are doing 人们都竞相做的事情The keep-fit bandwagon started rolling in the mid 80s. 人们在80年代中期开始健身这项运动。2 climb/jump/get on the bandwagonto start doing or saying something that a lot of people are already doing or saying - used to show disapproval（

29、贬义）赶浪头；人云亦云I dont want to look as if Im jumping on a green bandwagon. 我并不想看上去也在赶绿色环保这个时尚。excess noun2 in excess of something超过more than a particular amountThe car reached speeds in excess of 100 miles per hour. 这辆汽车每小时的时速超过100迈。breakeven noun uncountable the level of business activity at which a com

30、pany is making neither a profit nor a loss不赚不赔；收支平衡(the) breakeven point/level The firm should reach breakeven point after one year. 该公司在一年后收支平衡。break evento neither make a profit nor lose money赚不赔；收支平衡Were hoping that well at least break even, and perhaps make a small profit. 我们预计我们的生意至少收支平衡，或者略微获利。couple noun1 a couplea) two things or people of the same kind 两个事物或人a couple ofThere are a couple of girls waiting for you. 有两个女孩在等你。b) a small number of thi