商务英语论文.docx

1、商务英语论文Contents摘要.iiAbstrat.iiiI. Introduction.1II. Applications of Culture Adaptation in International Business.22.1 International Business.2 2.2 Cultural Barriers to International Business.3 2.2.1 Psychic Distance.3 2.2.2 Language in Cross-Cultural Communication .5III. The Culture Adaptation in Adv

2、ertising .73.1 Definition of Advertising in Different Cultures.73.2 The Influence of Cultural Differences in Advertising.8IV. The Culture Adaptation in IMC Technology and Business Traveling.11 4.1 IMC Technology.12 4.2 Business Traveling.13V. Conclusion.15References.16Acknowledgements摘要 在世界经济飞速发展的今天

3、，全球一体化进程加快。国际范围内的商务活动日益频繁，跨文化交际成为经济活动的主要内容。由于文化差异的存在，跨国经济活动中的文化冲突现象无处不在，大大阻碍了经济的发展。为解决文化障碍，跨国企业在实践中开始重视文化适应问题。然而国际商务中的文化适应是一个新的课题，企业者对文化及文化适应等概念认识不够，文化差异和文化适应意识不强。本文介绍了什么是国际商务，国际商务中的文化障碍，广告和跨国企业的文化适应。希望通过联系商务实例对国际文化适应的实践研究起一定的作用。本文提出在国际文化适应的实践和信息时代文化差异和心理距离缩小的国际环境中提高企业家文化适应能力的重要性。关键词：文化障碍，文化适应，国际商务

4、Abstract The world economy is developing fastly and the process of economic globalization has speeded up. The world business activities are more frequent and cross-cultural communication is more important in economic activities. Because of international cultural differences, cultural conflicts are p

5、revalent in international business, which greatly hinder the development of economy. In face of these cultural challenges, multi-national enterprises have given much more attention to culture adaptation. Culture adaptation in international business is a new subject for international marketers, of wh

6、ich international marketers are not aware. In this paper, what is international business, cultural barriers, culture adaptation in advertising and multinational enterprises. The writer attempts to relate concepts and theories to examples in the hope of assisting in the research and practice of inter

7、national culture adaptation. In this paper, the writer suggests that marketers ability of culture adaptation is of great importance as culture differences and psychic distance diminish at the information age.Key Words: culture barriers, culture adaptation, international businessStudy On the Cultural

8、 Adaptation in International BusinessI. IntroductionWith the trend of economic globalization and integration, international marketers have met the challenges of cultural impact in international business. Culture factors have always been ignored in making global marketing strategy and adjustment. Com

9、munication and understanding are crucial to global business in diverse cultures. How to adapt to different cultures in the target market has been a focus for international businessmen. Culture is learned, cultural adaptation is essential to the success of the international marketing. Culture adaptat

10、ion is the content of cultural relativism. Cultural relativism is the attitude that the good or bad points of a culture are relative to specific culture. People can not judge the other cultures and peoples behaviors with their own culture values. And the judging of others behaviors with ones own val

11、ue systems is the behavior of ethnocentrism. In cross-cultural communication, ethnocentrism may cause cultural conflict, and misunderstanding, especially in cross-culture communication and in international business. The establishment of mutual trust is important in international business, on the bas

12、is of mutual trust, the good relationship can be produced and business can be carried on. How to build trust among international businessmen? The way is to reach mutual understanding, the understanding of others cultures, which is the understanding of others values and behaviors. To understand others culture, we must avoid ethnocentrism and apply cultural relativ