新世纪 4 scripts and keys Unit 5听力原文答案.docx

1、新世纪 4 scripts and keys Unit 5听力原文答案Unit 5 Big BusinessLesson A1.vocabulary linkB. 1. produces, purchase, employs2. develops, ship, manage3. advertise, competeAudio Track 4-5-1Talk 1Our company employs 100 people from the local area. It develops and produces wooden artware which it sells in one of it

2、s five city stores. Even without advertisement, the products are very popular and the stores are always busy. Customers often come directly to the stores to make purchases.*Talk 2Im the Product Marketing Manager of our company. We are working on a marketing plan at the moment. Before any contracts a

3、re signed, there are a lot of things we have to take into careful consideration. We should know, for instance, the needs and preferences of consumers, the best distribution channel, the governing rules and regulations concerning the distribution of products, and the price at which products can be so

4、ld.*Talk 3My employer is a world-leading information and communications technology (ICT) solutions provider. The company supplies networking and telecommunications equipment to 45 of the worlds 50 largest telecom operators. In such a competitive market, the company has to innovate to stay ahead. Tha

5、ts why it invests heavily in research and development, the department I work in. Im a senior analyst in the R&D division.Audio Track 4-5-2/Audio Track 4-5-3He may have been your typical teenager in most ways. But he was different in one particular way: he started his own magazine. At the age of 15 h

6、e managed the magazine called Student. It was written for and about young people in school. He was very busy, but it was a satisfying job.His next business venture was completely different. He and some friends started a mail order record company. It was also the same year, 1970, when his music disco

7、unt store was opened in England. It made a lot of money.In the early 1990s, he sold his successful music business and used the money for another business idea: an airline company. And so, Virgin Airways Ltd. was born. To compete with other airlines, his company offered good prices to customers. Toda

8、y Virgin is known for its excellent service.Richard Branson now runs the Virgin Group, Ltd. He employs 50,000 people and in many different fields, such as book publishing, financial services, modeling, and even bridal services! Not bad for a teenager from the UK who dreamed of editing his own magazi

9、ne!A Name: Richard BransonCompany: Virgin Group, Ltd. B1, 3, 4, 5, 7, 8 are mentioned. Audio Track 4-5-4/Audio Track 4-5-5Host: Welcome back to “You Snooze, You Lose!” the best game show on television! This is our final round. Let me remind you of the rules. We will show an object for a couple of se

10、conds. Its your job to guess what it is. Michael? Linda? Are you ready to play?Michael & Linda: Yes!Host: OK, then, lets play ”You Snooze, You Lose!” Show us item number one.Host: Yes, Michael?Michael: I know what they are. Theyre called “cams” and theyre used in mountain climbing.Host: Thats right

11、for one point! Theyre used to hold climbing ropes. All right then, heres our second object. Yes, Linda?Linda: Is it some kind of tool?Host: Can you be more specific?Linda: I dont know . a tool used to fix some kind of machine?Host: No, Im sorry. Its a nose and ear hair trimmer. Next item number thre

12、e. Do you have any idea? Time is up. Since no one guessed, Ill tell you the answer. Those are called Hopi ear candles.Linda: You stick them in your ears?Host: Thats right. They are used to clean out your ears. They also help to relax you. Lets move on to item number four. Here it is.Michael: Thats o

13、bvious. Its a corkscrew. You use it to open bottles.Host: Yes, thats correct! Its a mini-travel corkscrew. You can pack it in your suitcase. Oh, no! You know what that means! Were out of time. Michael, with two correct answers, you are todays winner! Congratulations! And before we leave, let me show

14、 the remaining objects. Item number five is an egg slicer. Item number six is a tongue scraper make sure to use it so that you dont have bad breath! Thats all the time we have for today. See you next time on “You Snooze, YouLose!” Goodbye everybody!B1. Objects are shown for a couple of seconds and c

15、ontestants must guess what they are to win points. 2. The cams and the corkscrew.Audio Track 4-5-6/Audio Track 4-5-7Microsoft CorporationMicrosoft Corporation is a multinational computer technology corporation that develops, manufactures, licenses, and supports a wide range of software products for

16、computing devices. Headquartered in Redmond, Washington, USA, its best selling flagship products are the Microsoft Windows operating system and the Microsoft Office suite. Microsoft ships products to Europe, Asia, and Latin America.Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975.

17、 In the mid-1980s, it rose to dominate the home computer operating system market with MS-DOS. Since 1985, Microsoft has released an upgrading line of Windows operating systems featuring a friendly user interface. The latest one, Windows 7, was released in October 2009 and has sold 600 million copies

18、 to date. A more powerful one, Windows 8, is to be released in late 2012. It is reported that this product can deliver a fast and fluid experience, along with a new user interface that responds equally well to touch as it does to keyboard and mouse.As one commentator notes, Microsofts original missi

19、on was “a computer on every desk and in every home, running Microsoft software,” and now it is a goal near fulfillment. Microsoft also makes profits in other markets such as computer hardware products and home entertainment products.B1. April 4, 19752. Bill Gates and Paul Allen3. Redmond, Washington

20、, United States4. Worldwide5. Microsoft Windows, Microsoft Office, Computer hardware products, home entertainment productsAudio Track 4-5-8/Audio Track 4-5-9A different kind of holiday: Shop less, live more!Advertising is everywhere. Its on race cars and subway trains, on T-shirts and billboards. Ev

21、ery day, you see hundreds of ads, and each advertiser wants you to buy their product. But do we really need all these products? A group in Canada says “No.” In 1991, they started an event called Buy Nothing Day, to protest against consumerism and waste. Every year, on the last Friday in November, no

22、 one should spend any money for 24 hours. The event has spread to over 15 countries around the world, including Japan, Australia, and the United Kingdom.In the United States, Buy Nothing Day takes place on the Friday after the Thanksgiving holiday. This is usually the busiest day of the year in depa

23、rtment stores and shopping malls. Traditionally, its the first day of the Christmas shopping season, when Americans buy gifts for family and close friends.However, this “season” has grown longer every year. Now some stores put up their Christmas window displays in the middle of October, and American

24、s are pressured to buy gifts for every one of their relatives, for all of their coworkers, and for everyone they do business with. Many people feel that they are forgetting the real significance of the holidays, because companies just want them to spend more money.Of course, Buy Nothing Day supporte

25、rs dont want to change just one day. They want the change to continue all year. But if we take a break from shopping on one day, we can start thinking about what we really need in life. Michael Smith, British organizer of Buy Nothing Day, says: “Our message is clear: Shop less, live more!”A1. depart

26、ment stores, shopping malls2. put up their Christmas window, displays3. companies just want them to spend more money4. we can start thinking about what we really need in lifeB1. By Nothing Day2. They shouldnt spend any money for 24 hours.3. In over 15 countries.4. Canada.5. The Christmas shopping se

27、ason starts.6. People are forgetting the real meaning of the holidays.7. Peoples ideas about shopping. Audio Track 4-5-10/Audio Track 4-5-11Ad or no ad?Is advertising really necessary? Billions of dollars are spent on it every year, so it must be important. After all, its a busy world. You have to a

28、dvertise, sell products, and make money!Not every company thinks that way. The NO-AD company (“no-ad” stands for “not advertised”) avoids big advertising campaigns. The company was started in 1960 and is successful today. Their products are still affordable because the company saves money on adverti

29、sing. They also use their savings to support a drug and alcohol awareness program to educate high school students.NO-AD sells by word of mouth. “Word-of-mouth advertising” happens when a person tells another person about a good experience with a product or service. That second person then tells anot

30、her friend, family member, or colleague. And so a chain of information is created.Typically, advertisers talk about how good their product is. Although they say things like, “Studies show that our product is the best,” or “Everyone loves this product,” it can sound insincere or unconvincing. Its muc

31、h more believable to hear about a product from someone who did not make it. Our friends opinions are very important to us, so we often listen to their advice about a product.Word-of-mouth advertising has other advantages, too. Its cost-effective (after all, its free) and a company doesnt have to cre

32、ate a complex business plan to do it. Here is some advice for small business about word-of-mouth advertising: Be prepared to talk about your company at any time. You never know who you will meet. Always carry business cards. Only say positive things about your company. Dont say negative things about your company. Help other companies by referring people to them. The more you help others, the more good fortune will come back to you.B1. too much2. 1960, affordable, advertising