后浪互联网精品资料社会性网络服务模式研究.docx

1、后浪互联网精品资料社会性网络服务模式研究- Page 1- 辽宁师范大学 硕士学位论文 社会性网络服务模式研究 姓名：吴晓明 申请学位级别：硕士 专业：图书馆学 指导教师：李永先 20090501 - Page 2- 摘要 随着web20技术在互联网上的广泛应用，其技术体系下的社会性网络服务(Social Networking Service，简称SNS)这个概念走进人们的视野，随即迅速发展，冲击着人们 生活工作的各个方面。社会性网络服务依据是“六度分隔”、“150度法则”、“弱连 接等相关理论建立起来的，依据这些理论，在web20时代，每个用户都拥有自己的blog， 维护自己的wiki，通过

2、Tag、Rss或即时通讯、邮件等方式连接到一起，随着个体社交圈 的不断放大，最后成为一个大型网络，这就是社会性网络服务。 目前，国内外的社会性网络服务网站纷纷建立，蓬勃发展，引起了理论界与企业界 的关注。但是国内社会学界对社会性网络服务的讨论大多局限于思辨性的泛泛讨论，缺 乏较为深入的实证研究。本文从典型应用和服务模式着手，通过对目前典型的社会性网 络服务模式的分析，总结了成功模式的特点，指出了我国现存的社会性网络服务模式的 不足，提出了我国未来可能的社会性网络服务模式。具体研究内容如下： 1引言。对社会性网络服务及其相关概念进行了阐述，分析了其核心本质；梳理了 网络服务的发展模式，指出社会性

3、网络服务模式是互联网服务模式的发展新方向；总结 了理论界与实务界对社会性网络的相关研究，为本文写作提供了理论基础。 2典型的社会性网络服务模式及其比较研究。对MySpace，Facebook,Mixi，Cywofld 这四个典型的SNS网站服务模式从定位，发展策略，典型应用，用户群特征等方面进行 比较研究，指出其网站发展的成功因素及共同点。 3我国社会性网络服务模式及其存在的问题。通过分析，指出我国目前的三种社会 性网络服务模式及其存在的问题。 4我国未来的社会性网络服务模式研究。通过对国外成功因素的分析及总结我国目 前社会性网络服务的问题，并结合我国网民的特点，提出了我国未来的社会性网络服务

4、 模式，指出只有结合本国网民的特点和实际需求，扎根于某种功能和情感寄托的社会性 网络服务，才可能吸引到最大多数的中间网民用户，也才能形成稳定的流量和有归属感 的品牌，最终实现市场价值。 5创新与展望。总结了本文的创新之处，并对社会性网络服务研究未来的发展趋势 做出了展望。 本文针对国内互联网界苦于寻找的适合国内网民的社会性网络服务模式，提出了 三种服务模式，有助于广大互联网从业人员和有志于社会性网络服务的创业者们理性认 识社会性网络服务的价值，也为研究为学习和研究社会性网络服务提供了有益的参考。 关键词： SNS社会性网络服务服务模式 比较研究 - Page 3- Abstract Wi也th

5、e wide range applications of web20 technology in Intemet，theconcept of Social Networking Service(referredto as SNS)has come into the view of people，and then rapidly expands，impacts work and fives in all aspectsSocialNetworking Service is based on peopleS ”sixdegrees separated”，”1 50 degree rule，”wea

6、k link”，etcAccording to these theories，in the web20 era,each user has its own blog，maintain their own wild，through Tag，Rss or instant connect the zoom of the individual social messaging，Email，etcto together，诵nl circles，and finally become a large-scale network，which is Social Networking Services At p

7、resent，Social Networking Service website has been establishedboth at home and abroad，the vigorous development of the theory has aroused the concern of the theoretical circles and the business communityHowever，the discussion of the domestic academic community to the Social Networking Services has lar

8、gely been confined to speculative article from the discussionof general，lackof more detailed empirical researchms research typical pattem oftheapplications and services，proceed throughthe current typical Social Networking Service model analysis，summed up the characteristics of successful models， poi

9、nting out the weakness of Chinas existing Social NetworkingService model，and proposed for the possible future of our Social Network Service modelsSpecific studies are as follows： 1 IntroductionDescribed the Social Networking Service and its related concepts， the nature of its the web services out th

10、at the analysis core，comb development model，pointed Social Networking Service models are the new direction of intemet service model 2 Typical Social Networking Service models and theircomparative studyTo MySpace， Facebook,Mixi，Cywofld these four typical sNS website service pattem from the positionin

11、g、development、strategies，、the typical application,、the characteristics ofuser group and SO on to carry out the out that theirwebsite success factors in comparative study，pointing C0mmon 3 Chinas Social Networking Service model and its problemsThrough the analysis， pointing out that Chinas current th

12、ree Social Networking Servicemodel and itsproblems 4 Studied the development trend of Chinas Social NetworkingService modelThrough the analysis of success factors abroad and summed up Chinas current Social Networking Services，combine the characteristics of our netizens，putforwards the futureservicem

13、odel of the Social Networking ServicesPoint out that only in connection with national characteristics and the actualdemand，rootedin some kind of functional and emotional sustenance that can the sociality network services attract the most USerS between the majorityof users， Intemet and that Can form

14、a stable flow and has a sense of belonging brand，andrealize the market - Page 4-value mthe end 5 Innovations and ProspectThis article summarizes the innovation,and proposed the future development trend of Social Networking Services In this paper,responsetO the fit paRem of Social Networking Service

15、that the domestic Internet sector suffer from and the domestic users are looking for，put forward three kinds of service models to helpthe vast numbers of practitioners and the entrepreneurs who interested in the Social Networking Services to rational knows its value，but also provide a useful reference for the study and research of the Social Networking