我国商用汽车出口经验与启示.ppt

1、信心 发展 共赢陕西重型进出口有限公司SHAANXI HEAVY DUTY AUTOMOBILE INPORT&EXPORT CO.,LTD Confidence Development Win-win目目 录录CONTENTS1 Brief introduction of the company 企业简介3 A few words on oversea market 海外市场浅谈2 Products of the company 产品介绍 Shaanxi Automobile Group Co.,Ltd is one of the Top 500 Enterprises of China,a

2、nd ranked 27th in the top 500 China Machinery Enterprises.It has the top-grade well equipped heavy-duty truck industrial park and the state-level technological centre and post-doctoral research workstation.There are 20 subsidiary companies under its control,with the headquarters in Xian.陕汽集团是中国500强企

3、业，位列中国机械500强第27位，拥有装备精良、世界一流的重卡产业园和国家级企业技术中心、博士后科研工作站，包括20余家子公司，总部设在西安。公司产品范围覆盖重型军用越野车、重型卡车、大中型客车（底盘）、中轻型卡 车、重型车桥、康明斯发动机及汽车零部件等领域，是国家选型对比试验后保留的唯一指定装备我军的重型军用越野车生产基地和首批汽车出口基地企业。Its products cover heavy-duty military vehicles,heavy-duty trucks,big and medium-sized buses and chassis,medium-sized trucks,

4、heavy-duty axles,Cummins engines,spare parts etc.The company is the only defined heavy-duty off-road military truck manufacture base,through lectotype comparative trial,its military products are exclusively appointed to equip Chinese army.Its also one of the first-batch entire truck exporting bases.

5、陕汽，行业唯一参加了举世瞩目的中华人民共和国建国35周年、50周年、60周年年国庆阅兵仪式，陕汽军用越野汽车以庞大的阵容壮我军威，为国争光，受到国务院及中央军委的多次嘉奖。Shaan Qi military off-road truck，the only one in this industry,which took part in the National Military-inspecting Ceremony on the 35th、50th、60th anniversary of the PRC,were greatly praised by the State Council and

6、 the State Military Committee.In 2009,Shaan Qi Group output value is 21.7 billion yuan and 4.6 percent of year-on-year growth,The sales income reached over 22.05 billion yuan and year-on-year growth reached 7 percent.The overseas sales income reached 45 million U.S.Dollars.In 2009,the amount of expo

7、rt and foreign exchange earnings of heavy duty trucks are the first in industry.2009年，陕汽实现工业总产值217亿元，同比增长4.6%；实现销售收入220.5亿元，同比增长7%，出口创汇4.5亿美元。2009年陕汽重卡出口销量、出口创汇居中国重型卡车行业第一.Advanced Scientific Research Technology 先进研发体系 陕汽拥有科研场地50000平方米，科研技术人员400余名。具有完整的开发、设计、工艺体系流程，使用CAD/CAE设计系统、AVL Cruise动力匹配系统、Aba

8、qus车辆结构分析系统、CAPP工艺管理系统、PLM数据管理系统及完备的实验、试验、试制、检测设施和设备。Shaan Qi has over 400 scientific research technicians,with scientific research site covering 50,000 square meters.The company has an integrated flow including development,design and technological process system,applying CAD/CAE Design System,AVL C

9、ruise Power Matching System,Abaqus Automobile Structure Analysis System,CAPP Process Management System,PLM Data Management System and complete facilities and equipments for experiment,test,trail-manufacture and detection.Systemic&Strict Trial 系统严格的试验 engine test 发动机测试30%grade test 30%爬坡试验Twisting te

10、st 扭曲路面试验60%grade test 60%爬坡试验Axle test 车桥试验Fish scale pit road test 鱼鳞坑路试验Top Production Line of Heavy Duty Truck in the World国际一流的重卡制造生产线 目前公司拥有由美国、德国等国家进口，代表国际一流重卡制造技术的22条现代化流水生产线，工艺装备精良、自动化程度高。At present,the company has 22 modern production lines with advanced international manufacturing technol

11、ogy,which was imported from USA and Germany,and featuring with precise technique equipment and automation.陕汽有42年的重卡专业研发制造经验，建立了以质量管理为核心，涵盖职业健康、环境、测量三标一体化的质量管理体系，采用德国玛哈公司的全套一级整车安全检测线，已通过GJB 9001A,ISO9001,TS16949,3C,ISO 14001,GB/T 28001,ISO10012 体系认证，产品品质达到国际先进水平。Scientific and Strict Quality Manageme

12、nt System 科学严格的质量管理体系 Shaan Qi has 42 years of professional R&D and manufacture experiences,and also the only heavy-duty truck enterprise.It has established a quality management system,which regards the quality management as its core and three-standards-one-system as its content that integrates occu

13、pational health and safety,environment and measurement into management.It uses the German Maha companys complete-set first-level entire truck safe detection line.Shaan Qi has passed GJB 9001A,ISO9001,TS16949,3C,ISO 14001,GB/T 28001,ISO10012 certification.These enable product quality to reach an inte

14、rnational advanced level.目目 录录CONTENTS1 Brief introduction of the company 企业简介3 A few words on oversea market 海外市场浅谈2 Products of the company 产品介绍 With the concept of“Providing largest value for the customers with the fittest products”,Shaan Qi will integrate advantage technology and suppliers to pr

15、ovide the products of international market and meet individual requirement of the users.“SHACMAN”trucks have been sold to more than 60 countries,the accumulated sales volume has exceeded 50,000 units.陕汽秉承“提供最适合产品，为客户创造最大价值”的理念，整合优势技术和供应商资源,打造满足用户个性化需求的全系列国际市场产品。陕汽产品已销往全球60多个国家，累计出口已突破50,000辆。F3000 i

16、s high-end product which is based on German MANs technology platform.Its complete vehicle technology is pure European technology.F3000是基于世界先进的德国曼技术平台的高端产品，整车技术是纯正的欧洲血统。Market positioning:high-end market市场定位：高端市场、F3000 SeriesF3000F3000系列系列 F2000 is mature product which are based on German MANs technology and the upgraded Steyrs technology platform.F2000是基于德国曼技术和全新升级的斯太尔技术平台的成熟产品系列。、F2000 SeriesF2000F2000系列系列Market positioning：Middle and high-end market市场定位：中高端市场 FC is mature product which are bas