管理信息系统(英文版)课程及答案.ppt

1、1Chapter Business Business Information Systems Information Systems in Your Careerin Your CareerOBJECTIVESExplain why information systems are so essential in business today.Define an information system from both a technical and a business perspective,and distinguish between computer literacy and info

2、rmation systems literacy.从技术和企业角度定义信息系统，区从技术和企业角度定义信息系统，区分计算机文化和信息系统文化。分计算机文化和信息系统文化。Apply a four-step method for business problem solving to solve information system-related problems.Assess how information systems will affect business careers in accounting,finance,management,marketing,operations ma

3、nagement,and information systems and identify the information systems skills and knowledge essential for all business careers.评估信息系统对财评估信息系统对财务会计、市场影响、管理、运营管理等职业的务会计、市场影响、管理、运营管理等职业的影响以及各职业需要的信息系统的相关知识和影响以及各职业需要的信息系统的相关知识和技能。技能。OBJECTIVES(Continued)Major League Baseball Hits a Home Run with Informat

4、ion SystemsvProblem:Declining revenue from traditional sales channels,declining customer base,increasing costs.传统销售渠道的收益降低，客传统销售渠道的收益降低，客户群减少，成本升高户群减少，成本升高vSolutions:MLB Web sites and cell phone ticketing enable electronic ticketing and delivery of online information and games,which increase sales.M

5、ajor League Baseball Hits a Home Run with Information Systems（continue）vSAS customer analysis software and Web site tracking tools help identify good sales prospects（潜在顾客）（潜在顾客）.vDemonstrates ITs role in reducing cost,opening new sales channels,and building community with customers.vIllustrates the

6、emerging digital firm landscape where businesses can use tools to analyze critical data.v(杰西.潘尼）v顾客在杰西.潘尼的门店购买衬衫后，其销售记录会传递到香港的TAL服装公司（通过收集其衬衫POS数据）v之后TAL公司运行其计算机模型决策生产衬衫尺寸、型号及颜色。vTAL的销售预测系统决定每种衬衫的理想库存量并指导其台湾的制造商生产杰西.潘尼每个门店需要的数量。v制造商直接将衬衫发往杰西.潘尼的各个门店，不需经过杰西.潘尼的仓库。Case J.C.PENNEYS INVISIALE SUPPLIERJ.

7、C.PENNEY STORE(USA)TAL(HK)MANUFATURER(TAIWAN)POSPOS数据数据订单订单产品产品v通过条码等技术杰西.潘尼可以进入TAL的系统查询生产和运输信息以得到库存信息。发送精确率达到100%vTAL是世界上最大的衬衫生产商。v大牌零售商倾向于将其关键的生产和库存功能移交给像TAL这样的外包商因为他们会做的更好。v之前杰西.潘尼要使其仓库保持6个月的库存量，门店要保持3个月的库存量。其销售预测系统基于过时的信息和数据。v交给TAL生产其衬衫后，其库存量为零。v杰西.潘尼的仓库工人要花29美分/衬衫的成本处理订单，而TAL减少到14美分/衬衫。vTAL运用其强

8、大的信息系统进行新款衬衫的产品设计和市场测试。vTAL可以将衬衫从市场测试到产品上架的周期减少到4个月。vTAL的系统在目前产品价格竞争激烈、制造成本上升和利润率不断降低的情况下，保持了令人惊讶高效率和低成本。The Role of Information Systems in Business Today In 2005,more wireless phone accounts were In 2005,more wireless phone accounts were opened than telephone land lines installedopened than telepho

9、ne land lines installed More than 35 million people receive their news More than 35 million people receive their news online;32 million Americans read blogsonline;32 million Americans read blogs Internet advertising continues to grow at more than Internet advertising continues to grow at more than 3

10、0 percent per year30 percent per year New laws require businesses to store more data for New laws require businesses to store more data for longer periodslonger periods Changes in business result in changes in jobs and Changes in business result in changes in jobs and careerscareersHow Information S

11、ystems Are Transforming Business How Information Systems Are Transforming Business Operational excellenceOperational excellence 卓越的运营卓越的运营 New products,services,and business modelsNew products,services,and business models Customer and supplier intimacy Customer and supplier intimacy 密切客户和供应商的密切客户和供应

12、商的联系联系 Improved decision makingImproved decision making Competitive advantageCompetitive advantage SurvivalSurvival Business Objectives of Information SystemsBusiness Objectives of Information SystemsThe Role of Information Systems in Business TodayOperational Excellence:Operational Excellence:vImpr

13、oved efficiency results in higher profitabilityvInformation systems and technologies help to improve higher levels of efficiency and productivityvWal-Mart(沃尔玛沃尔玛）is the champion of combining information systems and best business practices to achieve operational efficiencyand$285 billion in sales in

14、2005vWal-Mart is the most efficient store in the world as a result of digital links between its suppliers and storesThe Role of Information Systems in Business TodayvWalMart是近20年来美国发展最快的零售商。70年代公司年销售额只有4000万美元。1995年销售额已达936亿美元，列美国最大企业排名第四位，2000年市值2567亿美元，列世界第7位，2002年世界500强名列第一。v理念：创始人沃尔顿先生倡导的尽量降低经营成

15、本，实行低价销售。宗旨：帮顾客节省每一分钱。口号：天天平价，始终如一。1995年经营成本占销售额的15.8%（世界上大多数零售商的经营成本在40%以上）v手段：拥有世界上最大的私有卫星系统，与3800家供货商实现计算机联网。总部的计算机系统与16个发货中心以及1000多家商店连接，做到即时销售，大大压缩产品时间成本，减少库存风险，加速资金周转。通讯支持通讯支持(COMMUNICATIONS SUPPORT)配销中心配销中心供应商供应商供应商支付供应商支付WAL-MAT总部总部财务财务(FINANCING)卫星通讯卫星通讯零售商店零售商店POS数据数据(Point-of-sale data)组织

16、学习组织学习(Organizational Learning)视讯联接视讯联接（VIDEO LINK）POS数据数据(Point-of-sale data)WAL-MAT供应链供应链Partner Information systems and technologies enable firms Information systems and technologies enable firms to create new products,services,and business to create new products,services,and business modelsmodels A A business modelbusiness model includes how a company includes how a company produces,delivers,and sells its products and produces,delivers,and sells its products and servicesservices The music in