1、苹果的广告词你知道吗?Touching is believing.(iPod touch)触摸到的就是真实的,很容易想到seeing is believing=眼见为实。Game on. And on. And on.(iPod touch)Game over=游戏结束,game on=游戏开始;还记得Titanic的主题曲My heart will go on吗?and on=一直继续下去。Small Talk(iPod shuffle)Small talk=闲聊,这里刚好表现出shuffle的2个特点:又小又会说话。Random is the new order.(iPod shuffle
2、)随机就是新的有序,咱们讲过这句套用了“xx is the new black”。(没看过的童鞋可以回复【black】恶补一下)Two Brains are better than one.(Power Mac双核处理器)2个大脑一定好过1个,有点2个臭皮匠能顶1个诸葛亮的意思。Less is more(PowerBook)少就是多,经典不解释。Small is huge. Small is Beautiful(Mac mini)小即是大。小即是美。这2句最近常被引用啊。Book smart(MacBook)Street smart=社会常识丰富,book smart=书本知识丰富,这里的bo
3、ok是说MacBook吧,意思是MacBook精明能干。Redesigned. Reengineered. Re-everythinged.(MacBook)重新设计,重新制造,一切都重新来过。前缀re-是“重新、再”的意思,最厉害的是everything都“重新”了。Everything2(MacBook双核处理器)一切的平方,因为双核嘛。Beauty outside. Beast inside.(Mac Pro)外形出众,内部特别,内外兼修。beast除了“怪兽”还有“特别的人或物”的意思。Thinnovation(MacBook Air)Thinnovation=thin+innovation,又薄又创新。Where did the computer go?(iMac)电脑都哪去了?苹果一向把自己和其他电脑划清界限,电脑分为苹果机和PC机,这句暗含“谁还用PC机啊”的意味,源于经典英文歌Where Have All the Flowers Gone(那些花儿)。Blows minds, not budgets.(iMac)给你惊喜,而不是给你的钱包惊吓。iThink, therefore iMac.(iMac)