ay澳大利亚购物行为千禧一代对比婴儿潮一代.docx

1、ay澳大利亚购物行为千禧一代对比婴儿潮一代Introduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out moreSHOPPING BEHAVIOR IN AUSTRALIATHE MILLENNIAL/BABY BOOMER VIEWIntroduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeti

2、ng Beyond the checkout Find out moreIntroduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out moreWere all familiar with the concept of payments and how buying behavior changes by country. But how does the shoppers age and gender impac

3、t payment preferences? We surveyed 20,000 respondents in 10 countries - Australia,China, Japan, USA, Mexico, Brazil, UK, Netherlands, Germany, France - to find out! Here we share insights on Australia.A U S T R A L I AExplore this interactive report and gain insight into regional shopper behaviorInt

4、roduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out moreSnapshot of the market Population30%20% Market eCommerce readiness10% Payment profile Alternative payment usage in eCommerce00-17 18 -34 35 - 55 55Age breakdown of the Australi

5、an populationAustralias total population is 23 million, and its rankedthe 52nd most populous country in the world.Introduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out moreSnapshot of the market Population Market$1TrillionGDP 2014

6、eCommerce readiness Payment profileAustralias economy is still a relatively small market compared to the likes of China. But growth is strong, especially since the global economic crisis, when it was an important market for foreign investment. Alternative payment usage in eCommerce12th 13th +2.5%Ran

7、ked economy in the worldRanked ease of doing businessGDP growth rateIntroduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out moreSnapshot of the market PopulationThe number of internet users is slightly lower than in comparable econom

8、ies. Market eCommerce readiness Payment profile8Per 4100 p.eo6ple P e1r 1030 p e1ople25.76Per 100 people Alternative payment usage in eCommerceTotalInternet usersMobile phone subscriptionsFixed broadband subscriptionsIntroduction Snapshot of the Market Millennials view Baby boomers view Top tips for

9、 targeting Beyond the checkout Find out moreSnapshot of the market Population MarketAustralia is one of the most financially engaged economies in the world. The vast majority of people have a bank account, and 9 in 10 have a debit card. eCommerce readiness Payment profile99% 89% 23% Alternative paym

10、ent usage in eCommerceBank account holders Debit card holders BorrowingIntroduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out moreSnapshot of the market PopulationReal-time bank transfers have strong tractionin Australia on a market

11、 level. Market eCommerce readiness Payment profileBanktransferReal time bank transfer eWallettransferReal time bank transfer Alternative payment usage in eCommerceBut more interestingly, when we look at the preferences of shoppers buyingretail goods, its PayPal and BPay which have the greatest marke

12、t penetration.Introduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out moreShopper buying trends: Millennials (18-24 year olds) Theyre the most active online shoppers Theyre less likely to pay by credit card Theyre driving change in b

13、uying behavior, favouring mobile usage Cant pay how they want? Theyre choosing to pay by debit card and PayPalMillennials in Australia shop more on a monthly basis than other countries.56% shop monthly, compared to 49% of shoppers for this age group across all countries.3% 6%Theyre buying clothing o

14、nline more than in other markets. 38% of millennials are buying clothing compared to just 20% across all age groups.Theyre less interested in buying groceries (7%) and electronics (just 6%)compared to other countries.Introduction Snapshot of the Market Millennials view Baby boomers view Top tips for

15、 targeting Beyond the checkout Find out moreShopper buying trends: Millennials (18-24 year olds) Theyre the most active online shoppers Theyre less likely to pay by credit card Theyre driving change in buying behavior, favouring mobile usage Cant pay how they want? Theyre choosing to pay by debit ca

16、rd and PayPal3% Millennials in Australia lead the way with mobile. 39% are choosing to pay on mobile, this is much higher than the 20% average for all age groups in Australia.Theyre also choosing mobile before tablet devices to buy. Mobile convenience impacts payment preferences as well.1 in 4 choos

17、e payment options based on how simple and quick it is to use and if it helps them to manage their money effectively.Introduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond the checkout Find out moreShopper buying trends: Millennials (18-24 year olds) They

18、re the most active online shoppers Theyre less likely to pay by credit card Theyre driving change in buying behavior, favouring mobile usage Cant pay how they want? Theyre choosing to pay by debit card and PayPal39%32% Millennials are the largest group usingdebit cards. 50% pay by debit, particularl

19、y for payments up to 50 in value. This is significantly higher than the country average of just 22%. 39% will pay with PayPal, and significantlymore women (41%) than men (34%) choose this payment type. We found that, in addition to PayPal, they want to see Bank Transfer payment options. When asked w

20、hy they favor these options, 32% said it was the only option available to them at the checkout. This is significantlyabove the global average, suggesting they are being under-served at the checkout.Introduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond t

21、he checkout Find out moreShopper buying trends: Millennials (18-24 year olds) Theyre the most active online shoppers Theyre less likely to pay by credit card Theyre driving change in buying behavior, favouring mobile usage Cant pay how they want? Theyre choosing to pay by debit card and PayPal10Just

22、 10% pay with credit card -significantly below the 37% average for millennials.+Y+Y46% 42% But when looking at those that do pay with card, millennials are theonly age group using MasterCard (46%) more used than Visa (42%).Introduction Snapshot of the Market Millennials view Baby boomers view Top ti

23、ps for targeting Beyond the checkout Find out moreShopper buying trends: Millennials (18-24 year olds) Theyre the most active online shoppers Theyre less likely to pay by credit card Theyre driving change in buying behavior, favouring mobile usage Cant pay how they want? Theyre choosing to pay by de

24、bit card and PayPal+S40%40% will buy elsewhere if they cant pay with their most preferred option.50% 31%50% of men, compared to just 31% of women, would go elsewhere to hunt down the item or a similar item with a competitor.Introduction Snapshot of the Market Millennials view Baby boomers view Top t

25、ips for targeting Beyond the checkout Find out moreShopper buying trends: Baby Boomers (51-69 year olds) Theyre spending on a monthly or quarterly basis Theyre also paying with Paypal and Bpay Theyre driving tablet usage Cant pay how they want? Theyre paying with card based payment options (both deb

26、it and credit)48% buy monthly and spend 51-100 on the average purchase. While they might shop less frequently than millennials, they spend more with each purchase. And they choose to buy predominantly clothing, electronics and grocery items.Introduction Snapshot of the Market Millennials view Baby b

27、oomers view Top tips for targeting Beyond the checkout Find out moreShopper buying trends: Baby Boomers (51-69 year olds) Theyre spending on a monthly or quarterly basis Theyre also paying with Paypal and Bpay Theyre driving tablet usage Cant pay how they want? Theyre paying with card based payment

28、options (both debit and credit)0%20% buy on tablet, which is double the penetration for this age group on a global scale.This behavior is also reflected in other western markets such as the UK and US.Introduction Snapshot of the Market Millennials view Baby boomers view Top tips for targeting Beyond

29、 the checkout Find out moreShopper buying trends: Baby Boomers (51-69 year olds) Theyre spending on a monthly or quarterly basis Theyre also paying with Paypal and Bpay Theyre driving tablet usage Cant pay how they want? Theyre paying with card based payment options (both debit and credit)1or ore 43% are more likely to buy on credit, in particular when spending 51 or more. We see this behavior reflected on a global scale with 50% of shoppers over 50 favoring credit. 44% of men pay with credit card - comparedto