最新湖南第一师范学院外语系课程综合英语四 精品.docx

1、最新湖南第一师范学院外语系课程综合英语四 精品课 题Unit 1 Package Design授课时数8授课类型Lecture教 学目 的1.To clarify the importance of package in life2.To Try the students ability of observing教 学重 点1. language points and grammatical structures in the text; 2. expressions about appearance of objects, animals or human beings; 3. writin

2、g: expository writing, giving opinions教 学难 点1. to understand and use concepts related to package designing, labeling, and the design of signage; 2. some complicated sentences and expressions; 3. the summary of the text.主要知识语言点grab, seduce, artifice, motivate, connote, evoke, impact, standout, sublim

3、inal, garish, rub it in, aspire to, deck out, react to, not so much as , have the look of, no wonder, grow into教 学 过 程学时分配教 学 过 程学时分配Periods 1-2Teaching Materials: Part 1 Listening & Speaking Activities Teaching Steps:Step 1 Requirements for the students:1. attendance: dont be late2. exercise: four

4、times this semester3. class activity: preview and review each lesson; take part in every kind of class activity. The above three points will count in your final score.Step 2 Brainstorming 1) Expressions of size:colossal, miniature, huge, vast, immense, stout, chubby, plump, bulky, roly-poly , titan

5、, mammoth, elephantine, small, diminutive, midget , tiny, teeny weeny 2) Expressions of shapes:crooked, oval, undulating, angular, square, round, rectangle, hooked, humped, pointed, oblong, linear, symmetrical, truncated, bowlegged, snub-nosed, hunchbacked, curved, bulge, five feet long, two feet hi

6、gh and four feet wide, a space six by ten feet 3) Expressions of material / texture:wood, paper, plastic, fabric, silk, rayon, batik, nylon, wool, onionskin, cotton, tissue, parchment, silky, velvety, smooth, coarse, grainy, gritty, rough4) Prepositional phrases of appearances:like velvet, in yellow

7、, on the crooked path , with plastic, towards obesity , along with a snub-nose 5) Figurative language:(The con-man was) as smooth as silk, (His ego was) colossal, a midget in the land of titans, crooked (smile), serpentine-like (thinking), shaped like an hourglass, (He ate) like a horse, (ran) like

8、a cheetahStep 3 Listen to the tape and answer questionsStep 4 Speaking Activity: Discuss and answer questionsPeriods 3-6Teaching Materials: Part 2 Reading Comprehension and Language ActivitiesTeaching Steps:Step 1 Pre-reading ActivitiesStep 2 PresentationPre-reading Task: Discuss1. Some people claim

9、 that the package of a product not only gives customers visual pleasure, but is also part of the commodity, while others insist that it is a sort of waste, even a deception. What is your opinion?2. Do you like things, for example, the soap you buy, packed in a plain package or a colorful or even a f

10、ancy page? And why?New Words and Phrases1. wrap up: vt. to put paper or cloth over something to cover it: e.g. The present was beautifully wrapped in gold paper. (wrap sth in sth)if you wrap your arms, legs, or fingers around something, you use them to hold it: e.g. He wrapped his arms around her wa

11、ist. (wrap sth around sb/sth)2. has the look of a pop art joke: Pop art is a modern art movement that appeared in the US and British inthe late 1950s. It is influenced by television, advertising, comics, etc. Artists in this school used objects of mass-culture, such as soup cans, food, machines, or

12、pictures of film stars, as subject matter of their paintings, which were often brightly-colored. Some of the best known pop artists are Jasper Johns in the US and Andy Warhol in the UK.have the look of: looks like; look: the appearance that someone orsomething hase.g. Mr. Flynn had a tired, ill look

13、 in his eyes.3. rest on/upon sth: 1) to depend on somethinge.g. Success in management ultimately rests on good judgment.2) formal to be based on a particular idea or set of factsc. if your eyes rest on something, you notice it and look at it4. bear up: to stand up to; to support; to show courage or

14、determinationduring a difficult or unpleasant timee.g. How has he been bearing up since the accident?5. the doughnut tower is mostly metaphor not so much a work of art asthe idea of one: The doughnut tower is not good enough for the work of art,just an idea for a work of popular art. It is symbolic.

15、 not so much A as B: rather than; used to say that one description ofsomeone or something is less suitable or correct than anothere.g. The details are not so much wrong as they are incomplete.a work of art: Notice the word work is used as a countable noun meaninga piece of work, such as an object of

16、 artistic creation, a book etc.6. row upon row: many rows of something. Notice other similar idiomaticexpressions in parity structure: cheek to cheek, head to head, face to face,heart to heart, hand in hand, shoulder to shoulder, and side by side.7. what they really do is seduce: Packages and packag

17、ing are aimed atcoaxing, enticing people into buying products.seduce: vt. often passive to make someone want to do something by making it seem very attractive or interesting to them 说服; 吸引; 诱惑或欺骗(lure, persuade, tempt, coaxes, entice)e.g. Leaders are people who can seduce other people into sharing t

18、heir dream.(seduce sb into doing sth)tempt: vt. to make someone want to have or do something, even though they know they really should note.g. Most infomercials try to tempt television viewers into buying beauty aids, kitchen gadgets and other products. (tempt sb into (doing) sth)lure: vt. to make s

19、omeone come to a place by offering or showing themsomething they want, often in order to harm them or deceive theme.g. Ever since I left the company they have been making attempts to lure me back.8. make sb hungry for sth/be hungry for sth: wanting or needing somethingvery much/badly (synonym: eager

20、)e.g. She is hungry for success. (be hungry for)Stan was hungry to learn. (be hungry to do sth)9. the package must scream or whine or purr or whisper its message of loud and clear enough: The package must be so designed that it appeals topeople in every possible way and makes them want to buy the pr

21、oducts. Loudand clear are used as adverbs without ly. The word loud is often used afterverbs of articulatory acts (e.g., speak, shout, talk, sing, read, utter, etc.)instead of loudly, especially in informal speech and in the expressions loudand clear. For example: Facts speak louder than words.10. g

22、rab ones interest: attract/seize ones interests11. (its) no/small/little wonder (that): its not surprising that; especiallyspoken used to say that you are not surprised by somethinge.g. No wonder youve got a headache, the amount you drank last night.its a wonder (that): especially spoken used to say

23、 that something is very surprisinge.g. Its a wonder no one got hurt.12. a business of equal parts art and artifice, science and deception: Designing, producing and marketing packages are both art and a clever trick, both science and an act of cheating.13. grasp the impact of packaging: understand th

24、e effect and influence of packaging14. toothpaste in sterile white tubes: toothpaste in germ-free but unimaginative white tubes that lack emotive appeal or aesthetic force15. competitive: (prices) low enough to compete with those of rival traders16. the sales clerks sharp: A sharp sales clerk is qui

25、ck thinking and fast acting and probably dressed stylishly.17. the challenge of packaging is to create an identity to which the buyer aspires the buyers true identity: Successful packaging creates an ideal image that the buyer wants and is eager to identify himself with. aspire: vi. to desire and wo

26、rk towards achieving something important e.g. aspired to stardom有志成为明星 aspire to fame追求名誉或地位 (aspire to sth)At that time, all serious artists aspired to go to Rome. (aspire to do sth) aspiring: only before noun hoping to be successful in a particular job, activity, or way of lifee.g. aspiring young

27、writers; the aspiring middle classes热心的, 积极的, 有抱负的18. frumpy-looking Americans: unattractive and old-fashioned Americans; frumpy: also frumpish, a woman who is frumpy looks unattractive because she dresses in old-fashioned clothes19. ratty bathrobes: old, worn-out bathrobes; ratty: dirty and in bad

28、condition; shabby 20. why rub it in?: Rub it in means emphasizing or repeating anembarrassing fact or situation. The writer means that the embarrassing factthat many Americans drink their coffee in ratty bathrobes should not beportrayed in the packaging of coffee products.rub sth in: phrasal verbto

29、remind someone about something they want to forget, especially because they are embarrassed about ite.g. Its true that John is used to borrowing money form others, but why rub it in?I know I should have been more careful, but theres no need to keep rubbing it in.21. pictures: presents a picture of s

30、omething22. fully dressed in flowing white: dressed comfortably in white23. sitting cheek-to-cheek in a romantic terra-cotta setting: sitting intimately together against a sentimental, brownish-red background24. motivate: vt.to become the reason why someone does something; tomake someone want to ach

31、ieve something and make them willing to workhard in order to do this synonym: drivee.g. We may never know what motivated him to kill his wife. (motivate sb to do sth)Its frustration that motivates babies to learn to walk.25. a hard shell: goods which are difficult to sell. The opposite is fast movin

32、g goods, or a good sell.26. with a built-in spout and a cap flew off the shelves: When theyintroduced a cap that served also as a measuring cup, the liquid laundrydetergent sold very well.27. lighten the load of laundry day: reduce the amount of work involved in doing laundry28. emotionally rather than intellectually: (P