面包店创业计划书3篇.docx

1、面包店创业计划书3篇面包店创业计划书3篇篇一：面包店创业计划书1、本计划书将围绕6W2H方式展开：（1）why？我为什么要开面包店？（先找出自己真正开店的动机？）（2）when？我准备什么时候开店？（决定开店的时机之前，全部资金是否已经到位？）（3）where？我的店想要开在哪里？（租金是否符合自己的资金预算标准？）（4）what？我的面包店想卖什么？（自己是否了解门店未来卖什幺烘焙品类及当地销售特性？）（5）whom？我的面包打算卖给谁？（未来面包制作技术是自己掌握还是外聘师傅？）（6）who？开店后，谁来经营这家面包店？（是由自己直接经营，还是聘请外人来管理？）（7）how much？我准

2、备多少资金开这一家面包店？（自己能掌握的资金有多少钱？）（8）how to？我打算怎样经营这家面包店？（这关系门店装修与营业风格，是否符合主流顾客嗜好？）最后，机会永远是留给准备最好的人。2.、 原则1) 第一次开店不必贪大求全，适合自身实力即可，但必要的装修不可少。2)投资额控制在5万。面积不可太小政策与设备问题。3)是否可市场定位为健康面包坊差异化经营。3、可行性分析3.1. 劣势与威胁1)本地已有数家面包店，且显品牌化、连锁化趋势，具有很强的竞争力。2)某某面包制作工艺不够精湛。3)店长营销管理能力（主要表现在：销售口才，结合实际情况促销方案制作，挖掘潜在市场）。了解客户喜欢的面包糕点种

3、类，客流量，客户一次性购买力，主要客户分类（妇女/学生，年龄段），了解在尤溪的不同地段，客户各因素的影响因子。注意事项1)面包店是一个顾客忠诚度很高的行业.所以,你从一开业开始，就要保证出品的质量。二：现在国家对食品行业的监管越来越紧，有消息称面包店装人实行QS制，到时你的开的店如果达不到QS对面积等方面的要求，就会被强制关闭。不过我个人估计这个要实行还不是短期能实现的（暂略）。2) 味道和卫生状况也是消费者作出购买行为时重要的考虑因素，卫生状况是前提，而味道对吸引“回头客”至关重要；3) 影响购买的因素：新鲜（保质期）、口味、地点、品牌、卫生、促销、价格等为重要因素的递减顺序。4) 评估日产

4、量能力：一天可以产多少量，可以做几种产品。4. 财务状况分析4.1. 资金预算1) 一般在不计房租的情况下，一问3050平米的店面均需5万元左右的资金其中包括设备投入如烤箱、醒发箱、冰箱、大小搅拌器、操作台等约1万元左右；工用具投入如烤盘、各种模具、刀具需2千元左右：货架、展示柜5千元左右；其余原料、办营业执照流动资金等约1万元。2) 设备以二手货为主。3) 周转金（至少是总投资的30）4) 店租（建议预测月营业额的817）、店型（依据营业性质而定）、租期（一般最好为3年10年）、 装修空间动线设计（依据预算、产品类别及店铺风格而定）。设备烤箱醒发箱冰箱大小搅拌器操作台收银台 可自用电脑 加扫

5、描仪来做各种模具、刀具原料5、产品定位与差异化营销1) 精品化路线：少量产品可参考甜甜圈。2) 保健(营养)面包为特色：特色类别 材料及成分 目标对象早餐面包 学生早餐胚芽面包 小麦胚芽为主要 适合胃肠功能弱的人糙米面包 60%的糙米、40%的黑麦粉 肥胖、糖尿病、动脉粥样硬化和心脏病患者食用藻类面包 可以促进血液循环减肥面包 麦麸制品为原料 含有大量纤维素无糖面包 概念诱导儿童面包 概念诱导 主要做噱头用3) 个性化经营：客户可以DIY生日蛋糕，引导消费者手工制作生日蛋糕。4) 现烤现卖策略。牛角包做好后，不急着马上烤制，而是冷藏起来，等到客人需要的时候才拿出来现烤。5) 部分低价专营方式以

6、提高人气为主：牛角包，三坊七巷的黄米糕，蜂蜜小面包。6) 比如一家店，多是0.5元的产品，这样即可薄利多销 。6、 店面选址与装修1) 找到一个好地点开店，已经具备50的成功要素。2) 已大量玻璃与镜子为主，奶黄与咖啡色为主。3) 应尽量显得明亮、整洁。光线要柔和(重点)色彩要适合。如果店面够大应该设置一些休闲座位提供少量饮品，既增加情调，营造温馨浪漫的氛围，又可方便客人休息，用便餐点心。4) 理想的面包屋应开在大型住宅区的出入口、菜市场附近、公共汽车站旁等地，总之要在生活气息浓厚的地方。7. 客户消费行为与目标客户（结合本地）目标消费群为有一定消费能力的群体，主要为女性、学生和小孩；她（他）

7、们的习惯是：将西点作为早点或夜宵、平时零食、生日蛋糕等。8. 销售渠道1) 主要方式之一：拥有学校，网吧，KTV等等之类的一些销售批发代销关系渠道。销售主要靠店面卖成品，并按顾客要求订做、送货上门。2) 有些小面包店，与周边工厂、企事业单位工会联系，当这些单位员工过生日时，用低价制作生日蛋糕。建立起周遍的销售网络，电话预定等。总之，做什么都有竞争，关健要有自己的特色。9. 营销与促销策略1) 会员制度。2) 在面包架上或是面包上，以卡片cute标示制造面包的特别优点（美工设计），并取个吸引人的名称，会让你精心烘培的面包，变成超级业务员，向顾客推销。3) 平价牛奶，在各面包栏摆放并明码标价，贴标

8、签。当然选一套专业的烘焙管理软件也是必不可少的篇二：Miss Baker面包店英文创业计划书内容一、IntroductionWe want to open a bakery likes 85 degrees C in Taiwan Institute of Technology. First, we will introduce 85 degrees C. It is Taiwan-style cater-ing company, mainly engaged in supplying coffee and dessert. Its name means that coffee tastes

9、best at the temperature of 85 degree centigrade , and its set up on the basic of five-star chef and banquets specified top-level coffee .This shop is a new form of creative, it makes shop more bright with elegant lamplight , and suits with brand image, so that it can bring the consumer different fee

10、ling in the bright open space, at the same time the consumer can enjoy the sense of beauty and temptation from the delicious dessert, which will makes your sight smelling and tasting feel brand new.85 degrees C is created in 2004, and at present, 85 degrees C has be-came a chain of enterprise, and h

11、as more than 340 stores in Taiwan, an-nual operating income is more than RMB 1.5 billion, has exceed more than 200 Starbucks in Taiwan area.Over the years, it is becoming more and more popular among consum-ers, especially among the young. There are a (来自: 在点网)large number of students in Anyang Insti

12、tute of Technology, it can meet the demands of the students need. So if we open a store like 85 degrees C, it will have a big market.We aim to offer our high quality products at a competitive price to meet the demands of the university students.Our bakery managed by our there partners. There are Niu

13、 Xiaoxia, Li Juan and Zhang Shanshan. Each of us has a different responsibility.Niu Xiaoxia is in charge of the sales, marketing and supply chain, and Li Juan is in charge of the administration and finance. Zhang Shanshan is interested in bakery, so she is in charge of the quality of our products an

14、d purchase.Our bakery also intends to hire two full-time pastry bakers whose duty is making bread and we also have two part-time staff to handle customer service and day to day operations.二、Products and serviceWe offer a broad range of milk, tea, coffee in high quality, and also provide freshly prep

15、ared bakery and pastry products at all time. We cater to all the stu-dents demands by providing each student high quality products. And make our products suit the customers taste, down to the smallest detail.Our bakery provides freshly prepared bakery and pastry products at all times during business

16、 operations. Moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available. Espe-cially in the morning, we will provide the fresh, healthy, delicious bread and milk for all the students to let them have a better breakfast.We provide a com

17、fortable place for students to have rest. We also provide free WIFI, you can come and have fun in surfing the Internet if you take your PC or mobile phone which WIFI allow.三、Promotion and market penetrationPromotion strategies will include three parts. Including Advance publicity lat-er publicity an

18、d activities. Advance publicity will be large-scale, high strength and invest more. Later publicity will pay more attention to the customer rela-tionship management. In addition to these, we will hold some specific activities planning and organization, such as sponsor the school party, in order to p

19、romote our bakery, at the same time we can also remind customers awareness through the activities. For the holidays, we will carry out targeted promotion strategies such as send leaflets and give some discounts to the customer.四、Market analysisThe dominant target market for our bakery is university

20、students. Personaland expedient customer service at a competitive price is the key to maintaining the local market share of this target market.Because the students in Anyang Institute of Technology have a higher demand on food, they always like fresh and good-tasted food and they also want a com-for

21、table place to have rest. We provide fresh baked bread. You can always see our Baker in the continuous production of bread. We also provide delicious mike tea and coffee all days, especially on the breakfast time and dinner time. And thecomfortable place for you and your friends is always available.

22、Our bakery wants to establish a large regular customer base, and we willtherefore concentrate our business and marketing on Anyang Institute of Tech-nology students, which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure stability of the business.五

23、、Financial ConsiderationsOur bakery shop expects to collect about 1500,00RMB. Mainly used for the purchase of raw materials, the loan, staff training, market promotion. We antic-ipate sales of about 8,4000 in the first year, and 124,000 in the second year, of the plan. We should break even by the fo

24、urth month of its operation as it steadily increases its sales. So the company does not anticipate any cash flow problems. 1、Fixed assets六、Competitor Analysis & Main CompetitionsFrom the research we can see that there are several bakery shops around us, such as Rosemood, Hao Xiang Lai, but we ca

25、n find some problems with them. On the one hand, it has a very high cost. On the other hand, the environment there is too crowded. The most important reason is that there is no special bakery near our school, so we can open a bakery around.We may meet the following risks. First, the threat of potent

26、ial entrants. Second, competition in this industry. Third, the threat of alternative products. Fourth, the buyers bargaining power is very strong.七、ConclusionsKeys to success for our Miss Bakery ZLN bakery will include:1. Providing the highest quality products with personal customer service.2. Compe

27、titive pricing.3. Features of our products.4. Advertisements and colorful activities.5. AtmosphereBecause we think that our student is not only like delicious food but also look-ing for high quality and fresh products in a relaxing atmosphere where they can chat with their friends, relax themselves,

28、 read some books and review their homework. We also provide free WIFI, you can come and have fun in surfing the Internet .八、QuestionaryS1、请问您是否是本校学生？1. 是（继续） 2.否（结束）S2、请问您在本年度是否购买过面包或蛋糕？1. 是（继续）2. 否（结束）正式问题：Q1、最近一周内您购买面包的花费大约是多少？1. 没有2. 3元以内3. 3.1元6元 4. 6.1元9元 5. 9元以上Q2、您一般在什么情况下购买面包1. 食堂已经没有多少饭 2.

29、不想吃饭，想吃点别的 3. 节假日生活没有规律 4. 平常就爱吃面包5. 时间紧张，来不急去食堂吃饭 6. 不一定什么情况下 7. 其他：Q3、您一般在哪儿购买面包？1. 学校食堂 2. 学校商店 3. 学校内的面包店 4.学校外的面包店 5.学校外的大型超市6. 其他：Q4、您在购买面包时主要看重哪些因素？（最多选三项）1. 包装 2. 品牌 3. 营养 4. 口感 5. 新鲜度 6. 购买便利性 7. 价格 8. 其他：Q5、请问您购买面包一般是什么情况下食用？1. 早饭 2.午饭 3. 晚饭 4. 晚上或其他时间段的加餐 5. 零食6. 其他：Q6、您一次食用的面包总价大约是多少？1.

30、2元以内2. 2.1元4元3. 4.1元6元 4. 6.1元8元 5. 8元以上Q7、您最喜欢的面包种类是什么样的？1. 精选原料，营养丰富2. 甜度恰当，香气宜人3. 量大价低，口感尚可4. 不好说 5、其他：Q8、您入学以来在安阳购买过蛋糕（如生日蛋糕）吗？1. 购买过（继续回答） 2. 没有（跳至第11题）Q9、您一般在什么情况下购买蛋糕？（最多选两项）1. 朋友生日 2. 恋人生日 3. 朋友聚会 4. 特殊节日（如情人节、母亲节等） 5、其他：篇三：面包店创业计划书1、本计划书将围绕 6W2H 方式展开：（1）why？我为什幺要开面包店？（先找出自己真正开店的动机？） （2）when

31、？我准备什幺时候开店？（决定开店的时机之前，全部资金是否已经到位？） （3）where？我的店想要开在哪里？（租金是否符合自己的资金预算标准？） （4）what？我的面包店想卖什幺？（自己是否了解门店未来卖什幺烘焙品类及当地销售特 性？） （5）whom？我的面包打算卖给谁？（未来面包制作技术是自己掌握还是外聘师傅？） （6）who？开店后，谁来经营这家面包店？（是由自己直接经营，还是聘请外人来管理？） （7）how much？我准备多少资金开这一家面包店？（自己能掌握的资金有多少钱？） （8）how to？我打算怎样经营这家面包店？（这关系门店装修与营业风格，是否符合主流 顾客嗜好？） 最后，机会永远是留给准备最好的人。2.、 2.、 原则1) 第一次开店不必贪大求全，适合自身实力即可，但必要的装修不可少。 2)投资额控制在 5 万。面积不可太小政策与设备问题。 3)是否可市场定位为健康面包坊差异化经营。3、可行性分析3.1. 劣势与威胁