大学生在校生活外文+翻译.docx

1、大学生在校生活外文+翻译科技外文文献Consumption among College StudentsWe college students are the generation that will take the responsibility to develop our country. Besides, we are also the consumers of tomorrow. It really has something to do to get to know what the college students want, how they get the informati

2、on of the products, and their consumption concepts and habits. So I did a research in order to show the tendency of college students consumption trend. Life styleThe difference between boys and girls on relaxing and entertainingSports (%)Movies & TV (%)Shopping (%)Internet (%)Traveling (%)Party (%)B

3、all (%)Reading & singing (%)Boys42.919.75.511.64.43.63.46.2Girls16.73113.211.98.84.63.67.8The difference between boys and girls on their idolsExplorer (%)Politician (%)Sports star (%)Literature star (%)Enterprise boss (%)Artist (%)Military strategist (%)Scientist (%)Oneself (%)Boys6.616.418.36.214.7

4、11.66.28.112.4Girls8.611.910.216.218.116.23.46.67.6What about going on the Internet that is in fashion now among the college students? The answer is that about 93.6% students have visited the Internet. The average time the students spend on the Internet is around 6.7 hours, while the most is 78 hour

5、s.The most common place where the students choose to visit the Internet is the net bars near the campus (48.2%). Home ranks second (23.5%), followed by the dormitory (10%).The purposes of visiting the net are listed following: reading the news (27.2%), browsing the reference book (23.7%), chatting (

6、16.6%), sending and receiving e-mails (12.5%), playing games (8.5%), downloading pictures and software (4.2%).Consumption concepts and consumption habitsThe places where consumers buy items are the problem which businessmen are interested in as well as consumers. The research shows that the supermar

7、kets are the places that the students visit most. The reason lies not only in its cheap and complete items, but in it free shopping style as well. Whats more, the supermarkets have already appeared in some universities. As a result, more than 77.5% students regard supermarket as their favorite when

8、they are shopping. On the opposite, only about 15% students will go to those big shopping centers to buy things. Thats probably because most colleges lies far from the city, and its not convenient for students to go to those shopping centers.Then how do students get information about products on cam

9、pus? The research show that most students get this kind of information around their dormitory building (32.4%), and canteen and teaching building are the other two main resource of the information. Its interesting that the result goes well with the students life style in college: dormitory-canteen-c

10、lassroom, three points a line. The students working busily among those places and gain the information that may have something to do with their shopping conception and habits.Advertisement plays a important part in students consuming conception for they are the generation which grow with the impact

11、of Ads.TV has no doubt the biggest affect on the students consuming, followed by propagating materials, newspapers, outdoor advertisement, net advertisement, and so on.As we all know, advertisements can stimulate consuming. Over 40% students will try to buy the product that is introduced by the adve

12、rtisement or will directly buy the product because of the advertisement. If we take those who do not have the regular favorite brand into consideration, the impact advertisements have on the students will surly be even greater. If we look into the problem that what will mostly make the students cons

13、ume, we will find that the goods on sale have the greatest affect, while giving presents is also useful.Shopping online and shopping by telephone are the newly born things which have not appeared until the resent years.Shopping onlineShopping by telephoneAccept completelyAccept partlyDo not acceptAc

14、cept completelyAccept partlyDo not accept6.676.514.614.667.415.8And there are also some factors that may not occur a few years ago, such as mobile phones and laptop computers, which can show the consumption concepts and habits of college students.Now more than half of the college students have or on

15、ce had mobile phones, and sending short messages is their favorite service: more than 62.6% students have used this function. About 57.4% students are for the prices sake, 46.6% are attracted by its convenience, while 21.2% use it just for fun. And computers are also common among college students. T

16、he purpose of using computers are listed below: study (39.5%), entertainment (15%), Internet (12.1%), others (2.4%).Consuming abilities of college students The average living expense of 2800 college students is 570 yuan per month, with the least 210 yuan and the most 4550 yuan. 200500 5001000 100120

17、00 2000 34.7% 43.1% 15.1% 7.7% The usual consumption of college studentsDietClothingEntertainmentNewspapers & magazinesComputers & InternetCigarette $ wineOthers42.3%15.6%10.6%10.3%7.1%9.4%4.7% If you think these cannot represent the college students consuming abilities, then lets have a look at the

18、 following research:About 49.7% students now have or once had mobile phones. Among those whose use mobile phones, about 36.7% use Motorola, the types are listed : 2988 (8.8%), T190 (2.4%), T191（4.6%）, V998（3.8%）, V8088（2.1%）, others（13.4%）.22.5% use Nokia, the types are: 8210（5%）, 8250（10.6%）, 8310（

19、0.5%）, 3310（2.6%）,others（3.8%）.11% use Siemens, the types are: 3618（1%）, 6688（1.2%）, 3508（1.6%）, 3568（0.5%）, 3518（1.6%）, 2118（3.4%）, S1088（1.6%）, others（0.1%）.The number of the college students who have credit card is beyond our imagination.About 37.1% students have their own computer, with the aver

20、age cost of 4640 yuan. The most expensive computer cost 22000 yuan. From the research, we can find that college students consume mostly around their campus. And they are becoming more and more interested in their living quality. Their consumption ability is beyond our imagination, and quite a number

21、 of students have their own computers or mobile phones. Besides, the number of credit cards college students have is really to our surprise. We can draw the conclusion that college students really have a great impact on todays market society. A businessman who can master the college students taste w

22、ill be a successful one. In recent yearFindingsStudents consumption is not irrationalStudents have a high degree of brand loyaltyStudents focus more on fashion consumptionAnalysis1. On the total spending gap between rich and poor. Students on the overall spending concentrated in the 350 500 yuan and

23、 500 yuan to 800 yuan in this range, less than 350 yuan or more than 1,200 yuan polarization is relatively small. The record amount of spending by poor students is basically less than 350 yuan. Poor hygienic living standards and purchasing power is quite different from an ordinary student. (2. Diet

24、large overhead. Whether or not poor hygiene, food expenditure in total consumption accounted for the majority, which is in line with health spending constituted. The survey found that college students are also caught its own to go out to eat dinner, and asking the students to an upsurge of expenditu

25、re in this area, though not large, but also contributed to the high consumption of one of the reasons college students, which shows college students have come to has a social communicative aspects of consumption.3. Communication network became too costly. Surveyed the crowd of mobile phone ownership

26、 rate of 92%, 70% of poor students also have mobile phones. The survey found that most of the students focused on the monthly phone costs 50 yuan to 100 yuan, poor students generally able to control mobile phone costs 50 yuan. 14% of the students also have a monthly cell phone charges as high as 150

27、 yuan.4. Play money, love money gradual growth. With the concept of tourism into the modern consumer, college students have gradually had to spend in this area. It is understood that students will be traveling an average of twice a year, followed by traveling with a group or with 32 friends on his t

28、rip. In addition, the survey accounted for 30% of college students fell in love, for love, the cost of their monthly 200 yuan 350 are high. This is a contemporary college students in the emergence of a less rational consumption. Students active in their thinking, to have a strong desire to learn new

29、 things, like the pursuit of fashion, consumption, ingratiate oneself strong, entertainment consumption, the proportion of total spending much. Conclusion1. The consumption structure of university students to keep up with the trend of social development, and social integration. As can be seen from t

30、he survey, college students go out to dinner, invited to eat with friends, travel, communication networks, cost more, just like college students has become a small community, college students more aware of early exposure to some of the new society consumption patterns of life, and then early integra

31、tion into society. The bank cards, credit cards and other consumption patterns have also been welcomed students can be seen, college students, as an active community group, although the economic strength failed to keep pace with society, but has long been on the consumer awareness and social development in sync.2. The rational consumer is still the mainstream consumer. College students most of the money is used for eating, but not that much fun in spending. Thus, college students, or fully aware of their own mission, or the study of knowledge-ba