商业模式简介.ppt

1、商业模式画布画布http:/Www.BizModel.OrG 系统反映反映您的商业模式http:/Www.BizModel.OrG4个视角http:/Www.BizModel.OrG提供提供什么什么?http:/Www.BizModel.OrG提供提供什么什么?为谁为谁提供提供?http:/Www.BizModel.OrG提供提供什么什么?为谁为谁提供提供?如何如何提供提供?http:/Www.BizModel.OrG提供提供什么什么?为谁为谁提供提供?如何如何提供提供?成本成本多少多少?收益收益多少多少?http:/Www.BizModel.OrG9个构造块http:/Www.BizMode

2、l.OrG提供提供什么什么?为谁为谁提供提供?如何如何提供提供?成本成本多少多少?收益收益多少多少?http:/Www.BizModel.OrG提供提供什么什么?为谁为谁提供提供?如何如何提供提供?成本成本多少多少?收益收益多少多少?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分http:/Www.BizModel.OrGWHAT?WHO?如何如何提供提供?成本成本多少多少?收益收益多少多少?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价

3、值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分http:/Www.BizModel.OrGWHAT?WHO?如何如何提供提供?成本成本多少多少?收益收益多少多少?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENT

4、SSEGMENTS分销渠道分销渠道http:/Www.BizModel.OrGWHAT?WHO?如何如何提供提供?成本成本多少多少?收益收益多少多少?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIEN

5、TCLIENTSEGMENTSSEGMENTS渠道通路渠道通路http:/Www.BizModel.OrGWHAT?WHO?如何如何提供提供?成本成本多少多少?WHAT?WHO?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS收入收入来源来源CLIENTCLIENTSEGMENT

6、SSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS渠道通路渠道通路CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张http:/Www.BizModel.OrGWHAT?WHO?如何如何提供提供?成本成本多少多少?WHAT?WHO?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIEN

7、TCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS收入收入来源来源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS渠道通路渠道通路CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS核心核心资源资源http:/Www.BizModel.OrGWHAT?WHO?如何如何提供提供?成本成本多少多少?

8、WHAT?WHO?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS收入收入来源来源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS渠道通路渠道通路CLIENTCLIENTSEGMENTSSEGMENTSCLIENTC

9、LIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS 核心核心资源资源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键关键业务业务http:/Www.BizModel.OrGWHAT?WHO?HOW?成本成本多少多少?WHAT?WHO?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGME

10、NTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS收入收入来源来源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS渠道通路渠道通路CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS核心核心资源资源CLIEN

11、TCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键关键业务业务CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS重要伙伴重要伙伴http:/Www.BizModel.OrGWHAT?WHAT?WHO?WHO?HOW?HOW?$?$?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS成本结构成

12、本结构CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS核心核心资源资源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键关键业务业务CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS收入收入来源来源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS渠道通路渠道通路CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS重要重要伙伴伙伴http:/Www.BizModel.OrG 您会如何使用 商业模式画布?http:/Www.BizModel.OrG