商务英语试题及答案讲课讲稿.docx

1、商务英语试题及答案讲课讲稿商务英语试题及答案1 Match a word from A and B and complete sentences 110. Use each word from A twice.Aadvertising / consumer / market / product / salesBBehavior / budget / campaign / forecast / launch / lifecycle / profile / research / segment / targets1 The Product lifecycle is the length of ti

2、me people continue to buy a particular product.2 Market research showed very good potential for marketing the magazine to executives in the age range 2535.3 A consumer profile is simply a description of a typical customer.4 Our company has established its brand name through a multi-million multi-med

3、ia advertising campaign5 The introduction of a product to the market is called the product launch.6 Family and friends are a major factor in consumer behavior. They really influence what people buy, where and how.7 A market segment is a group of customers of similar age and income level.8 I dont thi

4、nk cutting our advertising budget by half is a good idea. Our campaigns are highly successful and always generate huge profits in the long term.9 Our representatives are under a lot of pressure to meet their sales targets.10 Im afraid I can only make a pessimistic sales forecast for February and Mar

5、ch. Language Review: Questions2 Re-order the words to make questions.1 much advertising do how on spend you ? How much do you spend on advertising?12 does endorsement mean what ?What does endorsement mean? 13 strengths and are companys weaknesses what your ? What are your companys strengths and weak

6、nesses?14 range did extend product their they when ? When did they extend their product range?15 is team leading sales who your ? Who is leading your sales team?3 Complete each question with an appropriate word.16 _Did_ your market share increase last year?17 _What_ kind of products do footballers e

7、ndorse?18 _Are_ they doing any market research at the moment? 19 _Which_ of these two products is more successful?20 _Have_ you met our new manager?21 _How_ often do you launch a new product?22 _Has_ Kaori phoned recently?Skills: Telephoning4 Complete this excerpt from a telephone conversation with

8、the questions from the box.1.Would you like them to do the marketing? 2.Could you give me a few details? 3.Did you say 5%? 4. Have you finished your report? 5.Why?6. How about our market share?7.How are things?8. What do you think of Eureka!?A: Hi, Vladi. Raul here. (23) _7_B: Fine, thanks. Quite bu

9、sy, in fact.A: (24) _4_B: Almost. But I can tell you the figures I have are looking extremely good.A: Excellent. (25) _2_B: Sure. Overall sales are up 15%. Our new soft drinks are up 12%, and our mineral water is doing just as well.A: That sounds good. (26) _6_B: Well, weve increased it by 2.5%.A: S

10、orry, I didnt catch that. (27) _3_B: No. 2.5%. But I think it might go up by five over the next quarter.A: That would be great. By the way, theres something else I wanted to ask you. (28) _8_B: Oh, the new advertising agency. I think theyre really good. (29) _5_A: I was thinking about the new energy

11、 drink that were launching next month.B: Right. (30) _1_A: Exactly. I want something less traditional for this new product.B: In that case I think its a good idea to contact them. Theyve got a very creative team, with lots of imaginative ideas.Unit Test 6Answer all thirty questions. There is one mar

12、k per question.Vocabulary: Eating and drinking1 Complete sentences 15 with answers a, b or c.1 Lets ask the waiter if they have a _a_ in Spanish for our guests.a) menu b) recipe c) check2 The Palace Restaurant is famous for its friendly and efficient _c_.a) starter b) prices c) service3 Its getting

13、late. Shall we ask for the _b_?a) course b) bill c) card4 If you want to go to the Astoria, remember to _a_ a table in advance.a) book b) check c) order5 In many countries, it is usual to leave a _c_ if you are satisfied with the service.a) pound b) note c) tip2 Complete the words with the missing v

14、owels (a, e, i, o, u).6 Its a rather exclusive restaurant, so be prepared to spend a lot of money!7 The Peking Inn is in a very convenient location just five minutes from the office.8 They say its got a cosy, welcoming atmosphere.9 Il Vesuvio is great, and they charge very reasonable prices.10 The f

15、ood they serve at Frre Jacques is absolutely delicious.Language Review: Multi-word verbs3 Complete each conversation excerpt with a multi-word verb from the box.look after / look around / look forward to / put off / set back / take out /take part in / take up / turn down / turn up11 A: Im sure our g

16、uests would love to look around the old town before they leave. B: Yes. Lets ask Ben to show them some of the sights.12 C: So, why did you turn down their offer, then? D: Well, the schedule was absolutely horrible.13 E: I look forward to seeing the new head office. F: Me too. They say its in a super

17、b location.14 A: Do you think we should take up their offer? B: Yes, weve got to accept. The conditions are really good.15 C: Who will look after our guests from Venezuela? D: Karen, as usual. She loves taking care of visitors.16 E: Franz didnt take part in the discussion. F: No. I noticed that he d

18、idnt want to get involved.17 A: I think February is too early for our trade fair. B: I agree. Why dont we put it off until May?18 C: Our visitors have nothing to do this evening. D: I think we should take them out.19 E: Well have problems because some people always arrive unexpectedly. F: How many e

19、xtra participants do you think might turn up, then?20 A: That was an expensive party, wasnt it? B: It certainly was. It set us back $5,000!Skills: SocialisingMatch each phrase (2124) to the correct response (ad). Write your answers here:21 _c_ 22 _d_ 23 _a_ 24 _b_21 Would you like me to show you rou

20、nd?22 Marco, have you met Max Reger?23 Can I get you a drink?24 How are things? a Yes, please. Ill have an orange juice. b Very good, thank you. Its really busy at the moment. c Oh yes, Ive never been here before. d No. Hello, Max. Nice to meet you.(Questions 2530)Put the lines of this conversation

21、in the correct order (27)._1_ Hi, Im Joaquim.25 _6_ Absolutely! Ill get in touch when we can confirm the dates of the event, OK?26 _4_ Yes, it is. Its very lively. Well, maybe you could come to our next trade fair there. Its in May.27 _7_ Thanks, thats great! Ill look forward to that.28 _2_ Hello, J

22、oaquim. Pleased to meet you. Im Leila from the Cairo office.29 _5_ Mm, Id love to. And it would be great if we had a stand at the fair, dont you think?30 _3_ Oh, Cairo! Ive never been to Egypt, but I hear Cairo is a fascinating city.Unit Test 8Answer all thirty questions. There is one mark per quest

23、ion.Vocabulary: Ways to plan1 Match a word or phrase from A and B and complete sentences 110.Acollect / consider / do / estimate / forecast / keep within / meet / rearrangeBcosts / information / our budget / sales / some research / the options / the schedule / the deadline1 The project was successfu

24、l, except that we didnt keep within our budget. We overspent by about 5%.2 Our visitors are arriving two hours later than planned, so lets rearrange the schedule immediately.3 Our advertising campaign is producing good results, and we forecast sales of at least $150,000 in the next quarter.4 Its dif

25、ficult to estimate costs accurately when your suppliers increase their prices without warning.5 First, lets consider the options that we have for the launch date: it could be late spring, or early autumn, or next year.6 What we need to do is to do some research about the buying habits of the people

26、who live in that area.7 It will be impossible to meet the deadline of June 20 now that the project manager is ill. Everything will have to be put off until next month.8 Jim wants to collect information into the factors that influence consumer behaviour.2 Match the two halves of the sentences. Write

27、your answers here:9 _b_ 10_d_ 11_a_ 12 _c_ 9 Hes trying to arrange10 It was impossible to implement11 Jean is going to write12 The training schedule has a the next quarterly sales report. b a meeting with BCAs sales manager. c to be prepared by April 5. d that plan with such a small budget.Language

28、Review: Future plans3 Re-order the words to make sentences.13 Brazil expand hoping in theyre to Theyre hoping to expand in Brazil.14 not a bonus expecting get good is she to She is not expecting to get a good bonus.15 attract foreign we investment like more to would We would like to attract more for

29、eign investment.16 a Bangalore in open planning subsidiary to were Were planning to open a subsidiary in Bangalore.17 are going launch when model this to you ? When are you going to launch this model?4 In each sentence, one word is missing. Re-write each sentence with the correct word in the right p

30、lace.18 We going to visit our suppliers next week. We are going to visit our suppliers next week.19 I help you write the report if you like. I can help you write the report if you like.20 We look forward seeing you soon.We look forward to seeing you soon. 21 Analysts say the economy will better next year. Analysts say the economy will get better next year.22 They want relaunch their video camera. They want to relaunch their video camera.Skills: Meet