1、2、动作格斗类ACT:以“动作”作为游戏主要表现形式的游戏即可算作动作游戏。3、 策略类“SLG”:这类游戏提供给玩家一个利用大脑思考问题,用户需要事前处理一些复杂的事物和环境配置,允许玩家自由控制、管理和使用游戏中的人、或事物,通过这种自由的手段以及玩家们开动脑筋想出的对抗敌人的办法来达到游戏所要求的目标,设置完毕后到战斗中验算结果。4、 “卡牌游戏”策略角色扮演类:目前最热的一种游戏,属于“SRPG”;在RPG上增加了SLG的玩法,用户需要事前处理一些复杂的事物和环境配置,开动脑筋想出对抗的方法,设置完毕后到战斗中验算结果。其最大表现为角色或者主要道具是采用“卡牌”的样式展示给用户,具备收
2、集乐趣。其他游戏类型:1、 FPS第一人称射击游戏2、 SPG体育运动类3、 RAC竞速赛车类4、 MUG音乐类5、 RTS即时战略类6、 PUZ益智休闲类和棋牌类7、 COC类:手游新类型,混合了SLG类型的3D建城、PVP、即时战略类(三) 题材风格1、 武侠类:多数取材著名武侠剧和小说2、 仙侠类:与武侠的区别在于,神仙、科幻的题材3、 魔幻类:西方魔幻、暗黑题材4、 Q版、萌系、动漫类:动漫、卡通、人物造型采用“3、4头身”比例二、运营数据基础名词(一)基础数据名词1. 展示数:广告展示给用户的终端数(手机的IMEI号一个代表一个终端)2. 点击数:广告展示给用户后,用户感兴趣,点击此
3、广告的终端数3. 下载数:广告点击后,用户点击内容内的“下载”,进行下载的终端数4. 激活数:用户下载安装游戏后,打开游戏,但未进行注册前,记录的终端数5. 注册数:用户激活后,进行了自动或者手动注册有ID信息或者账户信息的账户数(不是终端数)6. 日活跃登陆数(每日登陆用户数DAU):用户输入完身份信息后,进入到游戏内的账户数。7. 日活跃登陆数中含有“新增登陆”用户数(DNU):指当日新增加注册账户登陆进入游戏的账户数。8. 付费用户数:在游戏里进行付费的账户数(不是付费次数)9. 充值金额:游戏在一个周期统计的用户充值金额总和10. 注册ARPU:游戏在一个周期统计的“充值金额”/这个周
4、期的新增“注册数”11. 次日登陆留存:一个目标记录日的新增登陆DNU数,再第2天继续登陆的数量/目标日新增登陆DNU数12. 3日7日登陆留存:一个目标记录日的新增登陆DNU数,再从这个目标日起第3日和第7日继续登陆的账户数/目标日新增登陆DNU数13. 月登陆数MAU:一个月(30天)内,DAU总和,需要“去重”。14. ACU平均在线账户数:日有24小时,共24个时间段,在每个时间段里,游戏内在运行中的用户账户数之和(去重)/24;还可以适当的分割更多,如每15分钟记录一次,96个点。15. PCU在线峰值:当日每个时间点上,在线账户数最大的值。16. 付费率: 周期内付费率=周期内累计
5、充值账户数(去重)/周期内累计DAU(去重)17. ARPPU每个充值账户充值平均金额:周期内累计充值金额/周期内累计充值账户数(去重)18. ROI收支平衡:注册ARPU/注册推广成本;注册推广成本,指在CPA模式中,如果按一个注册账户结算费用,则CPA一个的单价就是成本。如是按一个激活结算费用时,需先将激活成本*(注册/激活*%)转换率=注册推广成本。19. 生命周期LT:有新增账户在首次进入游戏到最后一次参与游戏的时间天数。比如记录某一个月,这个月里,每个新增用户的生命周期之和/MAU=平均生命周期。20. LTV生命周期价值:约定一个计算的生命周期值(比如上个月的平均生命周期,或者约定
6、为15日,即这个月有15日登陆记录的账户数),符合这个生命周期条件的账户数中,充值金额的和/条件账户数。21. 新增活跃率:周期内累计DNU/周期内注册数。22. 活跃度:周期内累计DAU(去重)/截止记录日累计注册数。(二)数据的作用1. 15+1012+18,用来看渠道质量,特别是CPTCPCCPA模式合作的渠道,15的每2个间的转换率,代表这个阶段的效果,通过与标准值的比较,找出需要优化的阶段。1112,用来看带来用户的真实性。10+18代表渠道的实际价值,=1时平手。2. 6+7+11+12+14+15+21+22,看游戏用户活跃程度,数字与标准值偏低时,代表游戏引导性、代入感、UI表
7、现、操作、画面特效、音效、数值平衡、活动奖励、付费内容、消费品使用等因素不足,需要深度运营数据来分析,如消费品使用情况、新手引导各环节通过率、UI界面热点追踪图等3. 9+10+16+17,代表游戏的收入能力。付费率代表用户的付费兴趣,ARPU代表用户平均兴趣的高度,ARPPU代表付费用户的付费能力(直接反应游戏的收入能力,即“挖坑是否深”);付费率+ARPPU+LTV用来制定运营模式的设计,是短线运作,还是长线运作)三、发行公司的综合要求发行公司需要在渠道拓展、商务公关、广告投放、品牌营销、产品优化、运营策略与管控、市场活动、运维服务、GS销售、后台数据支撑、公司行政福利办公环境等综合实力上
8、统一发挥作用,才能在手游行业立于不败。(91手册-关注手机游戏,分享手机游戏推广,手机游戏运营经验) 知识赠送以下资料英语万能作文(模板型)Along with the advance of the society more and more problems are brought to our attention, one of which is that.随着社会的不断发展,出现了越来越多的问题,其中之一便是_。As to whether it is a blessing or a curse, however, people take different attitudes.然而,对于
9、此类问题,人们持不同的看法。(Hold different attitudes 持不同的看;Come up with different attitudes 有不同的看法)As society develops, people are attaching much importance to.随着社会的发展,人们开始关注.People are attaching more and more importance to the interview during job hunting求职的过程中,人们慢慢意识到面试的重要性。As to whether it is worthwhile ., th
10、ere is a long-running controversial debate. It is quite natural that people from different backgrounds may have divergent attitudes towards it.关于是否值得_的问题,一直以来争论不休。当然,不同的人对此可能持不同的观点。In the process of modern urban development, we often find ourselves in a dilemma.在都市的发展中,我们往往会陷入困境。Recently the phenome
11、non has aroused wide concern, some people are in alarm that.最近,这种现象引起了人们的广泛关注,有人开始担心_。The human race has entered a completely new stage in its history, with the increasingly rapid economic globalization and urbanization, more problems are brought to our attention.人类进入了一个历史的崭新的阶段,经济全球化、都市化的速度不断加快,随之给
12、我们带来了很多问题。. plays such an important role that it undeniably becomes the biggest concern of the present world, there comes a question, is it a blessing or a curse?_显得非常重要而成为当今世界所关注的最大的问题,这是无可厚非的。不过,问题是:我们该如何抉择?Now we are entering a new era, full of opportunities and challenges,现在我们正在进入一个充满机会和挑战的新时代。P
13、eople from different backgrounds would put different interpretations on the same case.不同行业的人对同一种问题的解释不尽相同。The controversial issue is often brought into public focus. People from different backgrounds hold different attitudes towards the issue.这中极具争议性的话题往往很受社会的关注。不同的人对此问题的看法也不尽相同。When asked ., some p
14、eople think. while some prefer.说到_,有人认为_,而另一些人则认为_。Just as the saying goes: so many people, so many minds. It is quite understandable that views on this issue vary from person to person.俗话说,。不同的人对此有不同的看法是可以理解的。To this issue, different people come up with various attitudes.对于这个问题,不同的人持不同的观点。There is
15、a good side and a bad side to everything, it goes without saying that.万事万物都有其两面性,所以,勿庸置疑,_。When it comes to ., most people believe that ., but other people regard .as .提到_问题,很多人认为_,不过,一些人则认为_是_.When faced with., quite a few people claim that ., but other people think as.提到_问题,仅少数人认为_,但另一些人则认为_。There
16、 is a public controversy nowadays over the issue of . There who criticize .argue that ., they believe that .,but people who favor ., on the other hand, argue that.目前,_问题争议较大。批判_的人认为_,他们认为_,不过,另一方面,赞同_的人则认为_。Some people are of the opinion that. 有些人认为_。Many people claim that. 很多人认为_。A majority of 绝大多数
17、A large number of 很多人Some people contend that . has proved to bring many advantages (disadvantages)有些人认为_有很多有利之处(不利之处)。Those who argue for . say that .economic development of the cities.觉得_的人认为,_ 城市的经济发展。Some people advocate that .有些人在坚持认为_。They hold that . 他们认为_。People, who advocate that ., have th
18、eir sound reasons (grounds)坚持认为_的人也有其说法(依据)。Those who have already benefited from practicing it sing high praise of it. 那些从中受益的人对此大家褒奖。Those who strongly approve of . have cogent reasons for it.强烈认同_的人有很多原因。Many people would claim that. 有人会认为_。People who support . give some or all of the following r
19、easons.那些支持_观点的人列出了如下原因:_。But others hold the view that .但是,另外一些人则认为_。观点的用词:Attitude, opinion, 与其搭配的动词以及词组:Take, have, come up with,set forth, put forward等。But on the other hand, there are also quite a few people who strongly advocate that.,.不过,另一方面,也有少部分人坚持认为_。But people who are ., on the other han
20、d , maintain that.不过,另一方面,_的人认为_。However, there are a large number of people who hold a different view concerning this case.然而,很多人对此有不同的看法。问题用词:Issue, phenomenon,后接介词, on, over等。However, some others argue that. 然而,另一些人则认为_。However, there are also some others who contend that.然而,也有人认为_。But other peop
21、le set forth completely totally different argument concerning this case.不过,对于此,另一些人则持完全不同的观点。Some people examine this issue from another angle.有的人用另一角度来看这一问题。On the other hand, there are also many opponents who strongly .另一方面,也有很多反对的人,他们认为_。According to my personality and fondness, I would prefer .
22、rather than.根据我的个性以及兴趣,我选择_而不会选择_。Personally, I side with the latter (former) opinion.就我个人而言,我支持后者(前者)_。Personally, I am in favor of the former point of view.就我个人而言,我较同意前一种看法。To my point of view 我认为To my mind, the advantages far overweigh the drawbacks(disadvantages, shortcomings)我认为,优点胜过缺点。For my p
23、art, I stand on side of the latter opinion that.就我而言,我较赞同后一种观点_。As far as I am concerned, I am inclined to be on the side of the latter view.在我看来,我较同意后一种观点。After a thorough consideration, for my part, I am in favor of the latter view that. 经过深思熟虑,我较支持后一种看法,亦即_。If asked to make a decision, I would pr
24、efer.如果真的需要作出选择,我宁愿_。展现问题篇问题的常用词:question, problem, issueRecently, the issue of . has been brought into public focus.近来,_的问题引起了社会的广泛关注。Now we are entering a brand new era full of opportunities and innovations, and great changes have taken place in peoples attitude towards some traditional practice.现
25、在我们进入了一个充满机遇和创新的崭新时代,很多人对某些传统的看法也发生了很大改变。Recently the issue of whether or not . has been in the limelight and has aroused wide concern in the public.近来,是否_的问题已经非常明确而且引起了社会的广泛关注。The issue whether it is good or not to . has aroused a heated discussion all over the country._的利与弊已在全国范围内引起热烈的讨论。At present, some people think .while others claim .Both sides have their merits.目前,一些人认为_而另一些人则认为_。其实,两种观点都其可取之处。People rarely reach an absolute consensus on such a controversial issue.对于这种极具争议的话题,我们很难作出绝对的回答。To this issue, different people come up with v
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