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1、TUC-FIU Cooperation SchoolHFT4295 leadership in hospitality industry spring 2011 AbstractThrough my online study, reading journals and books about Steve Jobs, I compile the following materials that help you better understand the leadership of Steve Jobs and its relationship with hospitality industry

2、. The paper first gives a clear picture of Steves life experiences and the effect on his leadership and career. Then, the paper focuses on the leadership traits of Steve Jobs-assertiveness, originality, and persistence which will be illustrated by numerous facts of Steve Jobss actions towards leadin

3、g people. Later, the paper will give you a summary of leadership behaviors of Steve Jobsdirective and charismatic leadership behaviors. At last, the paper indicates how Steve Jobss leadership gives lessons to hospitality industry leaders. Table of ContentsIntroduction4Steve Jobss life experiences an

4、d the effect on his leadership and career.5Steve Jobss leadership traits.8 Assertiveness8 Originality9 Persistence.10Steve Jobss Leadership Behaviors.11 Directive leadership behavior.11 Charismatic leadership behavior11The two lessons Mandelas leadership gives to hospitality industry.12Conclusion.13

5、Reference.14IntroductionEveryone in this world has a dream that he or she can have an Apple product. In fact, Apple is not just viewed as a technology product, but a new concept which continually changes humans life. Apple is a symbol which stands for different and special. Thus, there is a concern

6、that who makes Apple be most attractive all over the world. The answer, definitely, is only Steve Paul Jobs, the CEO of Apple Company, who did not graduate from college, meanwhile is a business genius and a leader with dramatic charm. People admire him because not only his fresh product but the feel

7、ings he brought to people and his individual glamour.Steve Paul Jobs, who is the Father of Apple Company, is renowned around the world, more specifically, is a legend of business and technology history. Bill Gates once said, “I was just Second Steve Jobs, before me, Apples rapid growth gives to peop

8、le a deep impression.” What makes Steve Jobs become such a powerful, passionate, and emotional leader in this world? The answer comes from his self-confidence, persistence, originality of product, and charisma. He created the Apple Company and set off a wave of new technology, but he was expelled in

9、 the peak of Apples development. But after several years, he came back, and re-dominated Apple. Steve Jobs who is an American hero has survived after several ups and downs. He proves the words in Hemingways “Old Man and Sea” that “A man can be destroyed, but can not be overthrown.”In the following p

10、arts, a clear picture of Steve Jobs life experience with a time frame and the impacts on his leadership and career will be showed. Next, analysis of his leadership traits and leadership behaviors will be demonstrated. Lastly, two lessons that Steve Jobss leadership gave to hospitality industry will

11、be summarized.Steve Jobs s life experience and the effect on his leadership and careerYoung TalentSteve Jobs was born in 1955 in San Francisco in the United States, who was adopted by the kind Jobs couple from California. Due to his parents lived nearby in Silicon Valley, Steve Jobs kept on a keen o

12、n electronics, and he had already demonstrated his personality characteristics of people in Silicon Valley- innovation, competitive and adventurous spirit. Jobs was a native young people who was the first generation of Silicon Valley. All his personality characteristics were cornerstone of his leade

13、rship and success in the future.Steves home location was a gift, because Hewlett-Packard Company （HP） and other electronics company engineers lived here. Every weekend, some engineers would do their own maintenance of garage, they appreciated that lonely, eager to learn, but hard-working boy, Steve

14、Jobs, very much. Once, an engineer brought a carbon crystal microphone to him from laboratory. Steve was fascinated with this device, and asked many perceptive questions. Later, Steve often came to his house to play, the engineer had a good impression on him, so he gave this microphone to Steve as a

15、 gift. Steve Jobss talent in the electronics is the source of his originality, meanwhile, is motivation force for future innovations.School LifeSteve Jobs was not a good student who always obeyed rules, but had good scores. Due to his disruptive behaviors and do not complete homeworks（ he thought do

16、ing those jobs was a waste of time）, the school ordered him to leave school several times. Steve Jobs never be frustrated because of that. On the contrary, he believed he can do anything he liked because he had great enthusiasm with his favorite things. This strong self-confidence was a key to be a

17、powerful leader who never hesitate in front of difficulties.Steve, however, moved to a new school at the age of 11. His free spirit and immense intelligence went unnoticed against the backdrop of all commotion, and he grew increasingly unhappy and frustrated.（ Jeffery S. Young and William L. Simon,

18、2005） Thus, he said to his parents that he would not come back to school. Then, his parents moved again. At the young age, Steve Jobs had demostrated that he was able to have enoungh strength of will to convice people. This strong personality and single-mindedness can overcome any obstacle to his pr

19、ogress, which emerged from him already. Also, such a ability of convicing people was a important technique of being a powerful leader.In middle school, Steve Jobs met Steve Wozinak who was a math genius and also interested in electronics. Then, S. Jobs and S. Wozinak hit it off in terms of the same

20、interest. By age 16, Steve and Woz called by Steve Jobs created a blue box which is a device can do phone phreaking, that can make long-distance phone call all over the world for free. Then, they showed this device to their friends, as a result, everyone was fascinated by this new technology. Finall

21、y, the two Steves started first business by selling this machine. Moreover,the price of this device was increased to 300 dolloars at last. This experience was the begin that he benefited from his originality which also contributed to his leadership in the future.In 1972, Steve Jobs conviced his pare

22、nts and entered Reed College, but he droped out the school after fisrt six months because he wanted to study what he was really interested in and save such an expensive tuition fee. He trust in himself that he can find what interested him and it would work out perfectly. Steve Jobs, as a leader, alw

23、anys made decision firmly due to his great self-confidence and wise judements. .Birth of AppleDue to the affection of electronics, Steve and Woz often studied personal computers in their garage. They dreamed to have an own computer, but the computers in the market, at that time, are commercial, larg

24、e size and extremely expensive. Therefore, they decided to develop personal computers. Just a few weeks later, a computer with unattractive appearance- the worlds first personal computer, Apple I, was born.In 1976, Steve Jobs and Woz set up the Apple Company, started to operate personal computer bus

25、iness. With the rapid development of company, they created Apple Second, which is small and easy to use. Apple Company profited from this remarkable machine, and went to public due to the success of Apple Second. Steve Jobs started to develop his innovation leadership from then on.Expelled by AppleH

26、owever, the success came too fast, crisis was behind that too much honors. Due to Steves management principle was different with other colleagues, plus, IBM had introduced personal computer to the market and seized large market share, Apple new computer was defeated. The general manager and board me

27、mbers attributed this failure to Steves strategy, and the board meeting decided to repeal Steves operation right at 1985. Then, Steve Jobs left Apple.After his left, Steve Jobs was aware of his mistakes. More importantly, he learned lessons from that. Moreover, the lessons he learned from this failu

28、re was the fundamental of his back in the future which made him more persistent. After few days, he set up a new company, NeXT.Defining the futureWith the success of NeXT Computer Company and the rapid development of Pixar Animation Company, Steve Jobs was back to peoples attention. With the acquisi

29、tion, he returned to Apple in 1996 as CEO and helped Apple go through the financial crisis. From that time on, the rise of Apple technology began with the launch of a series of market winning products and his revolution in company and bold innovations which made Apple dominate the leading position i

30、n the world. Even though, Steve had suffered huge setbacks, he never give up. His persistence gave him the basic to be a successful leader.Steve Jobss leadership traitsSteve Jobs, as a magic leader, has the leadership traits of assertiveness, originality, and persistence. These traits will be discus

31、sed and proved by examples as followed.AssertivenessTo be a leader, assertiveness is not only a power to make decision firmly, but an ability of wise judgments towards specific circumstances.When Steve Jobs returned to Apple as CEO, he had to confront many difficulties. At that time, IBM possessed majority percentage of market share, on the contrary, the market share of Apple was declined to only 8%. Apple computers had no advantage to compe