剑桥商务英语中级全真模拟试题三Word文件下载.docx

1、A Advertising on mobile phones is a tiny business. Last year spending on mobile ads was $ 871 million worldwide according to lnforma Telecoms & Media, a research firm, compared with $ 24 billion spent on internet advertising and $450 billion spent on all advertising. But marketers are hailing th

2、e mobile phone as advertisings promised land. It is destined, some say, to replace not only internet advertising,the latest fad, but also television, radio, print and billboards, the four traditional pillars of the business. B The 2.5 billion mobile phones around the world can potentially reach a mu

3、ch bigger audience than the planets billion or so personal computers. The number of mobile phones in use is also growing much faster than the number of computers, especially in poorer countries. Furthermore, most people carry their mobile with them everywhere”something that cannot be said of televis

4、ion or computers. C Yet the biggest selling point of mobile ads is what marketing types call relevance . Advertisers believe that about half of all traditional advertising does not reach the right audience. But mobile advertising through text messages is the most focused: if marketers use mobile fir

5、ms profiles of their customers cleverly enough, they can tailor their advertisements to match each subscribers habits. D In September, Blyk, a new mobile operator, launched a service in Britain that aims to do just that. It offers subscribers 27 free text messages and 43 free minutes of voice calls

6、per month as long as they agree to receive six advertisements by text message every day. To sign up for the service,customers must fill out a questionnaire about their hobbies and habits. So advertisers can target their messages very precisely. Britain is the largest, but also the trickiest European

7、 ad market, so if it works here it will work everywhere, says Pekka Ala-Pietila, chief executive and one of the founders of Blyk.1 Customers are rewarded in return for text message advertisements on their mobile phones.2 At present, mobile ads take a small share of the advertising industry.3 Some pe

8、ople are very optimistic about the future of mobile advertising.4 Mobile phones are more accessible to people than computers are.5 If mobile ads turn out successful in Britain, other European markets will be encouraged to do the same thing.6 Mobile advertising has a remarkable advantage of targeting

9、 exactly its customers.7 Internet is the newest means of making advertisements.PART TWORead the article below about the shortage of talent in Asia. Choose the best sentence from the opposite page to fill each of the gaps. For each gap 1-5, mark one letter （A-G）. Do not use any letter more than once.

10、 There is one extra letter which you do not need to use. Asias Skills Shortage It seems odd. In the worlds most populous region the biggest problem facing employers is a shortage of people. Asia has more than half the planets inhabitants and is home to many of the worlds fastest-growing economies. B

11、ut some businesses are being forced to reconsider just how quickly they will be able to grow, because they cannot find enough people with the skills they need. In a recent survey, 600 Chief executives of multinational companies with businesses across Asia were interviewed. （1） It was their second-bi

12、ggest headache in Japan （after cultural differences） and the fourth-biggest in India （after problems with infrastructure,bureaucracy and wage inflation） . Across almost every industry and sector it was the same. Old Asia-hands may find it easy to understand why there is such concern. The regions rap

13、id economic growth has fished out the pool of available talent, they would say. （2） Recent growth in many parts of Asia has been so great that it has rapidly transformed the type of skills needed by businesses. Schools and universities have been unable to keep up. This is especially true for profess

14、ional staff. Airlines are one example. Many new carriers are setting up and airlines are offering more services to meet demand. （3） According to Alteon Training, the commercial-pilot training arm of Boeing, India has fewer than 3000 pilots today but will need more than 12000 by 2025. China will need

15、 to find an average of 2200 new pilots a year just to keep up with the growth in air travel,which means it will need more than 40000 pilots by 2025. In the meantime, with big international airlines training only a few hundred pilots a year, Asian airlines have taken to poaching them, often from each

16、 other. （4） China has been trying to lure pilots from Brazil, among other places. With such a mismatch between supply and demand in Asias labour markets, companies will have to become better at hiring good staff and keeping them. The first priority is to realize that retention is more important than

17、 recruitment. But as some companies will always be better at this than others, the job-hopping and poaching are set to continue for many years, until education and training catch up. （5） Without talented recruiting policies, some firms may end up scaling back their bold Asian growth-plans. A、However

18、, there is also a failure of education. B、Philippine Airlines, for instance, lost 75 pilots to overseas airlines during the past three years. C、As it turned out, they ranked a shortage of qualified staff as their biggest concern in China and South-east Asia. D、There is also a severe shortage of good

19、 managers. E、The consequences of that are depressing and will limit the growth. F、But, in the meantime, there is a dreadful shortage of pilots. G、Asia has more than half the planets fastest-growing economies.PART THREERead the article below about corporate culture on the opposite page. For each ques

20、tion 1-6, mark one letter （A, B, C or D） on your Answer Sheet for the answer you choose. The term corporate culture refers to an organizations value system. Managerial philosophies, workplace practices, and organizational network are included in the concept of corporate culture. Tyson Foods corporat

21、e culture is reflected in the fact that everyone”even CEO Don Tyson wears clothes of a yellowish brown color on the job. The leaders who developed the company and the corporate culture typically shape the corporate culture.One generation of employees passes on a corporate culture to newer employees.

22、 Sometimes this is part of formal training. New managers who attend McDonalds Hamburger University may learn skills in management,but they also pick up the basics of the organizations corporate culture. Employees can absorb corporate culture through informal contacts as well, by talking with other w

23、orkers and through their experiences on the job. Corporate culture has a major impact on the success of an organization. In organizations with strong cultures,everyone knows and supports the organizations objectives. In those with weak cultures, no clear sense of purpose exists. In fact, the authors

24、 of the classic book In Search of Excellence concluded the presence of a strong corporate culture was the single common thread among many diverse but highly successful companies such as General Electric and McDonalds. As you can imagine, changing a companys corporate culture can be very difficult. B

25、ut some managers try to do just that when they feel the current culture is weak, or when the organizations objectives change and the old culture no longer fits. Sometimes the competitive situation of a company changes.For instance, electric utilities, which once had their profits guaranteed by publi

26、c regulation, now face more competition than ever. Firms that were comfortable competing against other American companies now find themselves fighting competitors from overseas, too. Management expert Peter Duckers feels that, rather than trying to change culture, managers should focus on changing e

27、mployees and corporate practices, as follows. Define what results are needed. Specify in measurable terms what the organization or department,or office） needs to achieve. Determine where these results are already being achieved within the current organization. Analyze the departments that are alread

28、y effective and find out what they are doing differently from the rest. Determine what top management can do to encourage these good results. Duckers suggests that executives openly ask what they can do to help, and then do it. Change the reward system”or develop a new one”to recognize these effecti

29、ve practices. When employees realize that the organization really does reward the new approach, they will adopt it much more quickly. Whether one wants to change an organization culture or not, it is important to choose managers and employees whose personal styles fit the organizations goals.13 Acco

30、rding to the passage, corporate culture A、means the cultural atmosphere in a company. B、is established by top leaders and cant be changed. C、involves the core values of a company. D、has little influence on the performance of a company.14 In McDonalds Hamburger University, new managers A、learn the co

31、mpanys corporate culture at length. B、are only interested in learning management skills. C、learn all the necessary skills and practices of the company. D、have chances to know about the companys corporate culture15 If an organization has a strong corporate culture. A、it can be sure of achieving great success. B、it will be as successful as General Electric and McDonald C、its s