1、FORDFORDMOTORCOMPANYMOTORCOMPANY1BriefIntroductionBriefIntroduction2HistoryofDevelopmentHistoryofDevelopment3ScopeofBusinessScopeofBusiness4MainCompetitorsMainCompetitors5ConceptsConcepts6ScalesofBusinessScalesofBusinessEstablishment:1903Headquarters:Michigan,AmericaFounder:HenryFordCurrentCEO:AlanM
2、ulallyTypeofcompany:Automobilemanufacturers1BriefintroductionBriefintroduction1908:ThefirstTtypeautomobileallovertheworld1913:theworldsfirstassemblyline1948:FordF-Seriestrucksweredevelopedandstarted.2HistoryofdevelopmentHistoryofdevelopment1965:SUV-Bronco1991:FordExplorer2004:FordEscapeHybrid-thewor
3、ldsfirsthybridSUV1957:FordRancherodual-usebeautyThe changes in the design of the ford logoThe changes in the design of the ford logo 3ScopeofbusinessScopeofbusinessfordfinancecommunicationcarsagricultureFamous brands launched by ford Famous brands launched by ford General Motors CorporationToyota Mo
4、tor Corporation4MaincompetitorsMaincompetitors5 CorporateCitizenshipEnvironmentalfriendlynessHighqualityDiversificationproductsfordford1.245,000employeesworldwide2.Manufacturingandassemblyoperationsnearly100plantsworldwideandmarketsitsproductsworldwideonsixcontinentsinmorethan200countriesandregions.6ScalesofBusinessScalesofBusiness AllovertheworldAllovertheworld2000FortunemagazinelistoftheTop500largestcompaniesintheworldintermsofsales,Fordrankedfourth.InchinaInchinaTHANK YOU!THANK YOU!