Unit9 Explaining How Something WorksWord文档下载推荐.docx

1、DEREK JONES: This is the latest prototype. 德里克琼斯：这是最新的模型。PHIL WATSON: How does it work?菲尔沃森：怎么用？ Say something to the boss. 对“大老板”随便说点什么。 Like what?比如? Anything. 什么都行。Theres a microphone in Bosss ear, and it will recognise certain commands. “大老板”的耳朵里有个麦克风，它可以识别某些指令。It records what you say and stores

2、 it. 它会录下你讲的内容，并保存起来。When it hears the trigger word, it plays it back. 在听到触发字后，就会播放出来。 I m sorry, could you repeat that?对不起，能再说一遍吗？I dont understand what you mean by trigger word. 我不太明白触发字的意思。 Okay, Ill try to explain it more simply. 好的，我会尽量简单地解释。We can programme the Boss to say something like t wan

3、t problems, I want solutions. 我们可以编程使“大老板”说类似“我不管问题，只要解决方案”的话。And we do that like this: you press his nose and that activates the voice card. 我们是这样做的：你按一下它的鼻子，这样就激活了声卡。Then you say the phrase. 然后你说个短语。“我不管问题，只要解决方案” Then you press the nose again. 然后你再按一下鼻子。 Why do you do that?为什么要这样做? You do that in

4、 order to stop the recording. 这样做是为了停止录音。Then you select your trigger word. 然后再选择触发字 What is that?那是什么呢? The trigger word makes the Boss speak. 触发字可以使“大老板”开口说话。Every time he hears that word, 它每次听到这个词， he will say t want problems, I want solutions.就会说“我不管问题，只要解决方案”。 So, let me clarify this:让我来澄清这点：ea

5、ch time the Boss hears the trigger word, hell repeat the phrase. 每次“大老板”听到触发字，就会重复这个短语。 Exactly. 正确。So give him the trigger. 那就给它个触发字吧。 Okay ummm .The trigger can be the word problems好的， 嗯 触发字就用“问题”这个字吧。 Fine. Say it in his ear, then. 好。对着它的耳朵说，然后。 Problems.“问题”。 Okay, now say a sentence with the wo

6、rd in it. 好的， 现在说个带“问题”这个字的句子。 Excuse me, Big Boss, I m having some problems with the project. 打扰一下，“大老板”，我在这个项目上有些问题。BIG BOSS: Problem! I dont want problems. I want solutions. “大老板”：问题！“我不管问题，只要解决方案”。 Brilliant! How is it powered?太好了！它的动力是怎样的? Aha! Youll enjoy this:啊哈! 你会很喜欢的：light energy. It wont

7、need new batteries. 光能。不需要新电池。Both the eyes contain photo-sensitive cells which absorb the solar energy. 它的双眼都有可以吸收太阳能的感光电池。These cells then power the motors located here under each arm. 这些电池给每支手臂下的发动机提供动力。Now, as everybody knows, when you have this kind of configuration there is a. 大家都知道，如果你有这种设置，就

8、会 EDWARD GREEN: Sorry, Derek would you mind explaining that in another way?爱德华格林：对不起， 德里克。可以用另外的方式解释一下吗? Sorry. I ll keep it simple. 抱歉。我会简单地说。The important thing is that this is a major breakthrough. 重要的是这是个重大突破。All the toys will represent the very latest in technology. 所有的玩具都代表着科技的最新进展。 I can see

9、that. Its very impressive. 这个我可以看初步来。给人的印象很深刻。 Thanks, Derek. 谢谢， 德里克。 Thanks for the demonstration. 谢谢你们的演示。 Any time. 随时效劳。生词和短语：wide range 大范围，许多不同的东西depend on 依靠、依赖chip technology 硅片技术trigger 引起反应的事物photo-sensitive cell 感光电池activate 使活动起来breakthrough 重大成就、突破Im sorry. Could you repeat that?would

10、you mind explaining that in another way?So, let me clarify thisLet me get this clear.Let me get this straight.Questions:1. What is the trigger world Phil has given? “Problems”2. How is Big Boss powered? Light energy.表达方法：Ill keep it simple.The main point isOur products areThis model hasIt willIt use

11、sIt works like this.Part 2 Tell me, do these toys work?告诉我，这些玩具还可以工作吗? These? Yes. 这些？可以。 How old are they? Some of them are Victorian. 有些是维多利亚女王时代的。No microchips in these. 这些没有微芯片。All clockwork, but some of them are quite ingenious. 全部是依靠机械力，但有些是很有创意的。Look at this one for instance. 比如这个。A young vio

12、lin player. 一位年轻的小提琴手。 Its very beautiful. 很漂亮。How does it work?它是怎样用的? Well, you just wind it up 只要给它上紧发条， .and of he goes . 他就会动了。grandmother played with some of these when she was a girl. 我祖母年轻的时候玩过一些。And my father collected clockwork toys. 我父亲收集了这些机械玩具。 They are very clever. 都很精巧。 But not very s

13、afe .Look at the sharp edges on this one. 但却不怎么安全看这个，边上很锋利。Very dangerous and its covered with lead paint. 很危险，并且是用铅喷漆的。 Tell me, how does this work?告诉我，这个怎么用？GERALDINE:ve pressed return and nothing happens. 杰拉尔丁：我按了返回，但没什么反应。Ive tried that. 我这样试过了。How can I get out of the programme?我怎么才能退出这个程序呢？Jus

14、t a second. Could you speak more slowly, please?请稍等。能说的再慢些吗?Right. Let me try. 好了。让我试试。F1 and then return. Yes, 先按F1，再按返回键。对了， then press escape再按“退出”。Oh thats it. Thanks. 啊，对了。谢谢。 .Let me show you how products are market researched. 我来给你演示一下，怎样对产品进行市场调查 You see all products go through the same, bas

15、ic process. 所有的产品都要履行一样的基本程序。They start as an idea. 开始时只是个想法。Every month, a management committee looks at all the new ideas and they put development money into some of them. 管理层委员会每个月都对所有的新想法进行筛选，对其中的一些想法注入研发资金。Let me show you an example. 我给你看个例子。Take this product:Friendly Fish比如这个产品： “Friendly Fish

16、”。The idea came from a freelance designer. 这个想法来自一名自由设计师。A Management Committee looked at the designs and they liked them. 管理层委员会看了设计，很喜欢。Follow me. 请随我来。They asked the development team how much it would cost to manufacture the product, 于是他们询问队伍，制作这种产品要花多少钱。and they asked the Marketing Department tw

17、o questions:他们对市场营销部提出了两个问题：1. Who is the target market for Friendly Fish?1、Friendly Fish的目标市场是哪人?2. How big is that market?2、市场有多大？We then know if the idea is worth taking on to the next stage which is the feasibility study. 这样我们就会知道这个想法是否值得进行到下一步，也就是可行性研究。 So what happened with the Friendly Fish?那

18、么Friendly Fish最后怎样了呢? We learned at this stage that it was a low cost high volume mass market product. 我们在这个阶段了解到这是一种量大价廉的大众产品。The feasibility study indicated that Friendly Fish would sell all over Europe. 可行性研究显示Friendly Fish将行销整个欧洲。We then invested in more market research. 之后，我们投资进行了更多的市场研究。We ask

19、ed a large group of eight year olds from Different backgrounds about 我们对来自不同阶层的8岁一大批儿童进行了询问。We asked them questions like:问题有：Which material shall we use?我们应该使用何种材料？Which colours do you like? etc. 你喜欢什么颜色？等等。A few of the kids wanted it green and blue. 少数孩子希望是蓝绿相间。17.5% other children wanted it red. 1

20、7.5% 的希望是红色。But all of them wanted Friendly Fish. 但他们都想要Friendly Fish。All of them. They loved Friendly Fish. 全部。他们喜爱Friendly Fish。We checked each key indicator. 我们核对了每个关键指标。Every one of them was positive. 每个都是积极的 。We made half a million. 于是我们制造了50万件。 And what are sales like?那么销售如何呢？ Terrible. 很糟。Som

21、etimes it happens. 世事难料。Even with all the market research, you can never be one hundred per cent certain. 就算有市场研究，也不可能有百分百的把握啊。clockwork 钟表机械、上发条的ingenious 灵巧的、善于创造发明的management committee 管理委员会feasibility study 可行性研究freelance 自由职业者key indicator 重要指标、关键指标one hundred percent certain 完全肯定micro chips 集成

22、电路quite ingenious=very cleversharp edges and lead paint 边缘很锋利并且喷上带铅漆Questions：-F1, return, then press “escape”.Market research department 市场调研部all products go through the same basic processthey put development money into some of themFreelance designer 自由设计者3. Which material shall we use?4. Which color do you like?