商业伦理导论复习资料Businessethicsintroductionreviewmaterial.docx

1、商业伦理导论复习资料Businessethicsintroductionreviewmaterial商业伦理导论复习资料( Business ethics introduction reviewmaterials )Chapter one introductionKey content:First, the concept of ethics and morality, and the relationship between the twoTwo, the relationship between coercive means (Law) and non coercive means (di

2、stinction) in regulating ethical relationsThree, the object, task and method of ethical research, and the classification of ethicsFour, the research object of business ethics, business ethics research status (attention to the United States)Five, the basic ethical conflicts in commercial activities (

3、t test)Six, the basic method of solving business ethics (emphasis)Knowledge points: the three dimensions of human nature P22 (multiple-choice questions)The second chapter: Ethics in exchange relationsKey content:First, the internal and external conditions of the commercial industry, the conditions o

4、f exchange of thingsTwo, the concept of commodity economy, the content and characteristics of commodity economyThree, the concept of market economyand the property of market economy,Four, the difference and relation between commodity economyand market economyFive, the concept of freedom, equality, o

5、wnership, the legal characteristics of ownershipSix. The difference and relation between ownership and ownershipSeven, how to understand the rationality and justness of utility justice and justiceKnowledge point:There are three big events in the process of British commodity economy development and m

6、arket economy formation: P44Business ethics consciousness P49The third chapter: Ethics in contract relationshipKey contentFirst, the concept of contractTwo, the characteristics of the contract system before the capitalist societyThree, the contract system of capitalism compares with the characterist

7、ics of the contract system of the former slave society and feudal society, and the content of the freedom of contract in the capitalist period.Four, the content of ethical attributes of contract relations (six points) simple answerFreedomof public order, good custom and the subject of contractThe co

8、ntents of the contractFive. The legal attribute of contractual relationshipSix, the four legal characteristics of the contract (four)The concept of legal rights and legal obligations (noun interpretation) the rights and obligations in ethical sense derive from rightsSeven, the nature and characteris

9、tics of law (four points shortanswer),Eight, how to understand the law is the ruling stage of the embodiment of the P73, and the law is the formulation and approval of the country (four points).Nine. How law regulates ethical relations (two points)The fourth chapter is the morality of the commercial

10、 subjectKey contentFirst, the essence of subject moralityTwo, the concept of moral character, the structure of the subjects moral characterThree. The relationship between the three aspects of moral cognition, moral emotion and moral willFour, moral cultivation of the three waysFive, the concept of b

11、usiness subject moralitySix, the concept of motivation and effect, how to understand the relationship between motivation and effectivenessSeven, how to understand the consistency and legitimacy of purpose and meansEight, the concept of conscience, how to understand the conscience (pass choice)Nine,

12、the content of commercial conscience (short)The fifth chapter is commercial creditFirst, credit classification, direct credit and indirect creditTwo, the concept of commercial credit relations, the main economic characteristics of the commercial credit (t test)Three, the social characteristics of co

13、mmercial credit and the basic principles of the operation of commercial creditFour, commercial credit has the social and economic conditions of the content (short)Five, the significance of the establishment of commercial creditSix, the difference and connection between commercial credit and good fai

14、thSeven. Whyis the market economy essentially a credit economy?Eight, the reasons for the lack of credibility of enterprisesNine, the significance and ways to speed up the construction of credit system in ChinaTen, the construction of commercial credit system the content of the concept of business m

15、anagement system (short)Eleven, commercial credit reward and punishment mechanism construction contentTwelve, the content of the construction of commercial credit subject moralityThe sixth chapter is ethical relationship and moral principle in marketingFirstly, the classification of stakeholders, th

16、e contents of direct stakeholders and indirect stakeholdersTwo, moral principles in marketingThree, the content of marketing mix strategyFour, the moral issues of product strategy include contentFive, how to understand the high quality of products, ethical product design, consider environmental prot

17、ection standards (five)Six, moral issues in product brands include content (two points)Seven, two aspects of the problem of packaging moralizationEight, the two aspects of moral control in price strategy, two ways to eliminate the price fraudNine, the content of moral issues involved in the process

18、of distribution strategyTen, the moral principles that should be followed in the promotion strategyEleven, how to establish marketing ethics (three points)Twelve, the concept of relationship marketing and its essential characteristics, the specific implementation of relationship marketing, the conce

19、pt of cultural integrationThirteen, the concept of green marketing (broad sense and narrow sense)Fourteen, green marketing compared with traditional marketing, what characteristics (four points), how to implement green marketing?.The seventh chapter is ethical relationship and moral decision in ente

20、rprise managementThe characteristics of business and management, under the guidance of Ethics (short answer test)Two, establish the modern ethics related content P167169 (choice)Three. Carols three levels of social responsibilityFour, the concept of economic man and social manFive, the concept and c

21、ontent of corporate culture, the contentof corporate imageSix, unethical behavior in enterprise behavior (macro and micro two aspects)Seven, the role of enterprise ethics codeEight, the principle of making the ethics of enterprises follow (four points)Nine, the ethical decision-making characteristic

22、s (s)Ten, the factors that influence ethical enterprise decision makingEleven. How to make business decision making in line with business ethics.The eighth chapter is the ethical structure and ethical pursuit of corporate public relationsFirst, the concept of public relations ethics and public relat

23、ionsTwo, the idea of public relations construction of various interest groups (including internal departments, direct stakeholders and indirect stakeholders) principles, basic points, points.Three, to build the Confucian ethics as the cornerstone of the public relations ethics system content (Renyil

24、izhi letter)Four, business ethics oriented enterprises and consumers (tested two times), employees, suppliers, owners of the relationship between the construction (principles, basic points, points).Five, business ethics oriented enterprises and competitors, media, community, government relations con

25、struction (principles, basic points, points)Six, reputation managementThe ninth chapter is the ethical relationship and regulation means in international tradeFirst, the concept and content of world marketTwo, the role of the world marketThree. The means of regulating the ethical relations in commod

26、ity exchange in the world market?Four, the concept and content of foreign trade policyFive. The terms of trade and the concept of agreementSix, the concept and characteristics of tariffSeven. The purposes, principles and characteristics of the World Trade OrganizationEight. Ethical issues in contemp

27、orary international trade (five aspects)Nine, the concept of commodity dumping, the impact of commodity dumpingTen, the concept of non-tariff barriers and the concept of technical barriers to tradeEleven, the green trade barriers (t test)Twelve, the principles and ideas of constructing new internati

28、onal trade relations in twenty-first CenturyThirteen, the content of the principle of equality and mutual benefit (five points)The tenth chapter is ethical relationship and integration strategy in transnational operationFirst, the concept of transnational corporations, and the difference between oth

29、er companies, the main characteristics of contemporary multinational companies, the early and contemporary comparisonThe impact and challenge of two, transnational business enterprises (short)Three, diversification of valuesFour. Unethical conduct in transnational corporations includesFive, the caus

30、es of unethical behavior (macro and micro)Six, the content of social responsibility that should be undertaken by transnational enterprisesSeven. Integrating the concept and characteristics of assimilation theoryEight, the process of integration and assimilation (exploration period, collision period,

31、 integration period, innovation period)Nine, multinational enterprise ethical relations integration strategy should pay attention to the problem (four points)Ten, localization (including marketing, personnel, procurement and production, localization of interests) The sixth chapter is ethical relatio

32、nship and moral principle in marketingFirstly, the classification of stakeholders, the contents of direct stakeholders and indirect stakeholdersTwo, moral principles in marketingThree, the content of marketing mix strategyFour, the moral issues of product strategy include contentFive, how to understand the high quality of products, ethical product design, consider environmental protection standards (five)Six, moral issues in product brand