1、零售运营中的150个英文缩写零售运营中的150个英文缩写标准化文件发16号B;12tEOWW-MWUB-WUNN-INNU零售运营中的150个英文缩写2014年08月12日23:05:25新浪博客数据化管理DA (Distribution &Assortment)分销Location:位置Display:陈列Pricing:价格Inventory:库存Merchandising:助销Promotion:促销KA (KeyAccount):重点客户GKA (Global KeyAccount):全球性重点客户NKA (National KeyAccount):全国性重点客户LKA (Local
2、KeyAccount):地方性重点客户RKA (Retail Key Account):零售重点客户SM (ShoppingMall):大型购物消费中心简称销品茂HYM (Hypermarket):巨型超级市场,简称大卖场SPM (Supermarket):超级市场,简称超市S-SPM (Small-Supermarket):小型超市M-SPM (Middle-Supermarket):中型超市L-SPM (Large-Supermarket):大型超市C&C (Cash &Carry):仓储式会员丿占CVS (Conveniencestore):便利店GS (GasStation):加油站便
3、利店DS (Discountstore):折扣店MT (Modern Trade):现代渠道TT (TradiditionalTrade):传统渠道OT (OrganizedTrade):现代特殊渠道OP (OnPremise):餐饮渠道HBR (Hotel,Bar,Restaurant):旅馆、酒吧、餐馆等封闭性通路WHS (Wholesaler):批发商2nd tier Ws:二级批发商DT (Distributor):经销商,分销商2ndDT: r.级分销商DIST (Distributorsystem):专营分销商MW (ManagedWholesalers):管制批发商PW (Pas
4、sivewholesalers):传统批发商DSD (Direct StoreDelivery):店铺直接配送CSTD (Company Sells ThirdParty Delivers):我销他送DC (Distributioncenter):配送中心TPL (Third PartyLogistics):第三方物流CRP (ContiuousReplenishment):持续补货CAO (Computer AssistedOrdering):计算机辅助订货PUR (Purchase):进货00S (Out ofStock):缺货Inventory of day (IOS)或 Day ofs
5、tock (DOS):库存天数SKU (Stock KeepingUint):最小库存计量单位UPC:通用产品编码Bar Code:条形码Slim (Slim):纤细,苗条(包装)TC:铁罐包装AC:铝罐包装TP (TETRAPAK):利乐无菌包装(俗称纸包装)PET:宝特瓶(俗称胶瓶)POSM ( Point of SaleMaterials ):陈列品GE (Gondola End):端架MIT ( Marketing InpactTeam ):卖场整合性陈列;堆箱TG (Type Genus ):堆头IslandDisplay:堆头式陈列FloorDisplay:落地割箱陈列Pallet
6、Display:卡板陈列Strip Display:挂条陈列SidekickDisplay:侧挂陈列CheckoutDisplay:收银台陈列CoolerDisplay :冰柜陈列SecondaryDisplay::次陈列CrossDisplay:交叉陈列PG (PromotionGirl):促销员P-T (Part-timer):临时工,特指临促POP (Point OfPurchase):门店广告Price discount:特价On-Pack:绑赠Sampling:试吃Roadshow:路演,大型户外促销活动DM (Direct Mail):商场快讯商品广告;邮报PR (PublicRe
7、lation ):公共关系NP (NewsPaper):报纸杂志AD (Advertisement):广告GRP (Gross RatingPoint):毛评点;总收视点(媒介用语)Loyalty:忠诚度Penetration:渗透率ValueShare:市场份额AVE (Average):平均数WTD (Weighted):加权NUM (Numeric):数值PP (PreviousPeriod ):上期YA (YearAgo):去年同期VOL (Volume):销售量VAL (Value):销售额VAL-PP (ValuePP):上期销售额VAL-YA (ValueYA):去年同期销售额Y
8、TD (Year To Date):截至当期的本年累计MTD ( Means Month toDate):本月到今天为止SPPD (Sales Per Point ofDistribution):每点销售额BTL ( Below TheLine):线下费用ATL (Above TheLine):线上费用巴雷托分析法)ABC (Activity basedcosting):成本动因核算法(乂称:U&A (Usage andAttitude):消费态度和行为(市场调査)FGD (Focus GroupDiscuss):座谈会(市调一种)StoreCheck:终端调查,铺市率调查CR:销售代表CR-
9、OP:销售代表-餐饮渠道CR-OT:销售代表-现代特殊渠道CR-MT:销售代表-现代渠道CR-TT:销售代表-传统渠道OTCR:现代渠道销售代表WDR:批发拓展代表ADR:客户拓展代表DCR:分销商合约代表DSR:分销商销售代表KSR:大客户销售主任KAM:重点客户经理CDM:渠道拓展经理MDR:市场拓展代表MDE:市场拓展主任MDM:市场拓展经理TMM:通路行销市场经理TDS:区域拓展主任TDM:区域拓展经理LTDM: rSj级区域拓展经理UM:业务单位经理(大区经理)GM (GeneralManager):总经理GMDR (General Manager DirectReports ):总
10、经理直接下属VP (VicePresident):副总裁FVP (First VicePresident):第一副总裁AVP ( Assistant VicePresident):副总裁助理CEO (Chief Executiveofficer):首席执彳亍官COO (Chief OperationsOfficer):首席运营官CFO (Chief FinancialOfficer):首席财务官CIO (Chief Informationofficer):首席信息官Director:总监HRD (Human ResourceDirector):人力资源总监0D (OperationsDirec
11、tor):运营总监MD ( MarketingDirector):市场总监OM (OperationsManager):运营经理PM (ProductManager):产品经理BM (BrandManager):品牌经理4P (Product、Price、Place Promotion) : 4P 营销理论(产品、价格、渠道、促 销)4C (Customer、Cost、Convenience、Communication) : 4C 营销理论(顾客、成 本、便利、沟通)4V (Variation、Versatility、Value、Vibration) : 4V 营销理论(差异化、功能化、 附加
12、价值、共鸣)SWOT (Strengths Weaknesses、Opportunities、Threats) : SWOT 分析法(优 势、劣势、机遇、威胁)FABE (Feature Advantage Benefit、Evidence) : FABE 法则(特性、优点、利 益、证据)USP (Unique SellingPropostion ):独特销售主张3A (Avalible、Able、Adsire):买得到、买得起、乐得买PDCA (Plan、Do、Check、Action) : PDCA循环管理(计划、执行、检查、行动)OEM (Original EquipmentManufacturer):原始设备制造商,俗称贴牌ODM (Original DesignManufacturer):原装设计制造商OBM (Own BrandManufacturer):自有品牌制造商IPO (Initial Publicoffering):首次公开募股LOGO:商标Slogan:广告语FMCG (Fast Moving ConsumerGoods):快速消费品DCG (Durable ConsumerGoods):耐用消费品
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