1、convincing him of their low priceC. appealing to his buying motivesD. stressing their high quality正确答案:C满分:2分 2).The reason why the bread advertisement is misleading is that _.A. the total number of calories in the loaf remained the sameB. thin slices of bread could contain more caloriesC. the loaf
2、was cut into regular slicesD. the bread was not real breadA 3).The passage tells us that _.A. advertisements occasionally force consumers into buying things they don&t needB. the buying motives of consumers are controlled by advertisementsC. sometimes advertisements really sell what the consumer nee
3、dsD. fire insurance is seldom a worthwhile investment 4).It can be inferred from the passage that a smart consumer should _.A. be familiar with various advertising strategiesthink carefully about the benefits described in the advertisementsC. guard against the deceiving nature of advertisementsD. av
4、oid buying products that have strong emotional appealB 5).The passage is mainly about _.A. ways to protect the interests of the consumerB. how to make a wise buying decisionthe function of advertisements in promoting sales D. the positive and negative aspects of advertisingD2. People living on
5、 parts of the south coast of England face a serious problem. In 1993, the owners of a large hotel and of several houses discovered, to their horror, that their gardens had disappeared overnight. The sea had eaten into the soft limestone cliffs on which they had been built. While experts were studyin
6、g the problem, the hotel and several houses disappeared altogether, sliding down the cliff and into the sea. Erosion(侵蚀)of the white cliffs along the south coast of England has always been a problem but it has become more serious in recent years. Dozens of homes have had to be abandoned as the sea h
7、as crept farther and farther inland. Experts have studied the areas most affected and have drawn up a map for local people, forecasting the year in which their homes will be swallowed up by the hungry sea. Angry owners have called on the Government to erect sea defenses to protect their homes. Gover
8、nment surveyors have pointed out that in most cases, this is impossible. New sea walls would cost hundreds of millions of pounds and would merely make the waves and currents go further along the coast, shifting the problem from one area to another. The danger is likely to continue, they say, until t
9、he waves reach an inland area of hard rock which will not be eaten as limestone is. Meanwhile, if you want to buy a cheap house with an uncertain future, apply to a house agent in one of the threatened areas on the south coast of England. You can get a house for a knockdown price but it may turn out
10、 to be a knockdown home. What is the cause of the problem that people living on parts of the south coast of England face? A. The rising of the sea level.B. The experts& lack of knowledge.C. The washing-away of limestone cliffs D. The disappearance of hotels, houses and gardens.The erosion of the whi
11、te cliffs in the south of England _.will soon become a problem for people living in central England B. has now become a threat to the local residentsC. can be stopped if proper measures are takenD. is quickly changing the map of EnglandThe experts study on the problem of erosion to _. warn people wh
12、ose homes are in dangerB. provide an effective way to slow it downC. head to its eventual solutionD. lead to its eventual solutionIt is not feasible to build sea defenses to protect against erosion because _. house agents along the coast do not support the idea B. it is too costly and will endanger
13、neighbouring areas C. the government is too slow in taking actionD. they will be easily knocked down by waves and currentsAccording to the author, when buying a house along the south coast of England, people should _. take the quality of the house into consideration B. guard against being cheated by
14、 the house agentC. examine the house carefully before making a decisionD. be aware of the potential danger involved3.One silly question I simply cant stand is "How do you feel&. Usually the question is asked of a man in action-a man on the go, walking along the street, or busily working at his
15、desk. So what do you expect him to say? Hell probably say, &Fine, Im all right.& But &youve put a bug in his ear& — maybe now hes not sure. If you are a good friend, you may have seen something in his face, or his walk, that he did not realize that morning. It starts him worrying a little. Fir
16、st thing you know, he looks in a mirror to sec if everything is all right, while you go merrily on your way asking someone else, &How do you feel?Every question has its time and place. Its perfectly acceptable, for instance, to ask & if youre visiting a close friend in the hospital. But if the fello
17、w is walking on both legs, hurrying to make a train, or sitting at his desk working, its no time to ask him that silly question.When George Bernard Shaw, the famous writer of plays was in his eighties, someone asked him &, Shaw put him in his place. &When you reach my age&, he said, &either you feel
18、 all right or youre dead.&According to the writer, greetings, such as _ .show ones consideration for othersB. are a good way to make friendsC. are proper to ask a man in action&D. generally make one feel uneasyThe question seems to be correct and suitable when asked of _ . a man working at his deskB
19、. a person having lost a close friendC. a stranger who looks somewhat worriedD. a friend who is illThe writer seems to feel that a busy man should _ . be praised for his effortsB. never be asked any questionC. not be bothered&D. be discouraged from working so hardGeorge Bernard Shaws reply in the pa
20、ssage shows his _ .cheerfulness B. clevernessC. &ability&D. politenessYouve put a bug in his ear means that youve _ .made him laughB. shown concern for himC. made fun of him&D. given him some kind of warning4.If you have been joining chat room conversations, or trading e-mail with net pals, you have
21、 become one of the millions who write in a special, short form of English.Throughout the world, every night children and their elders are talking online-many of them are talking at the same time.It&s fast: trying talking to six people once. It&s convenient: three or four words per exchange. It takes
22、 cleverness, concentration and quick fingers.And it requires very simple language. There is neither time nor space for explanations. Why waste precious time telling six friends you have to leave for a moment to take care of your little brother when BRB (=be right back) will do?Want to enter a conver
23、sation? Just type PMFJI(=pardon me for jumping in).Interested in whom you&re talking to? Type A/S/L, the common request to know your pal&s age, sex and location. You may get 15/M/NY as a reply from your pal.If something makes you laugh, say you&re OFT (=on the floor), or LOL (=laughing out loud), or joining the two into ROTEL (=rolling on th
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