广告企业单位各职位英文简称全套整合.docx

1、广告企业单位各职位英文简称全套整合AAD Associated Accou nt Director 副客户总监AAD Associated Art Director 副美术指导ACD Associated Creative Director 副创作总监AD Accou nt Director 客户服务总监、业务指导AD Art Director 一一美术指导（在创作部可以独挡一面执行美术指导工作的美术监督）AE Account Executive一一客户执行、客户服务、客户主任；预算执行者，负责广告 代理商和广告主之间的一切有关业务，观念，预算，广告表现之联系AM Accou nt Man a

2、ger 客户经理APAccount Planner 客户企划（分 策略企划 和业务企划 两种）Artist 正稿员ASM Area Sale Manager 大区销售经理CD Creative Director 创作总监、创意总监、创意指导（ CD的前身，不是撰稿人便是美术设计，因为积累了丰富的经验，并有优异的创作成绩而成为督导）Copy Director 文案指导CGH Creative Group Head 创意组长Computer Visualizer 计算机绘图员CW Copywriter 撰稿人DCS Director of Client Service 客户主管ECD Execut

3、ive Creative Director 执行创意总监FA Finish Artist 完稿、画师Fi nish Artist Group Head 完稿组长GAD Group Account Director 客户群总监GCD Group Creative Director 创意群总监GMD General Ma nagi ng Director 总经理MD Media Director 媒体指导、媒介部经理Media Supervisor 媒介主任、媒介总监Media Pla nner 媒介策划Pla nning Director 企划指导Pla nning Supervisor 企戈

4、U总监Print Production Ma nager 平面制作经理Production Man ager 制作经理Research Supervisor 调查总监SAD Senior Art Director 高级美术指导SCW Senior Copywriter 高级文案Studio Ma nager 画房经理、作业室经理Traffic Control Specialist （简称 Traffic ） 制管人员Traffic Coordi nator 平面制作统筹TV Producer 制片Visualizer 插图家、插画师、绘图员、视觉设计 AssociatedAdvertising

5、 the positions in short Daquan 2007-09-19 16:58 AADAcco unt Director - Associate Acco unt DirectorAAD Associated Art Director - art director, deputyACD Associated Creative Director - Associate Creative DirectorAD Acco unt Director - Director of Customer Service, bus in ess guideAD Art Director - Art

6、 Direction (in the creative department to guide the work ofart can be Dudangyimian the implementation of the art monitoring)AE Account Executive - Client execution, customer service, customer officer;budget execution who is responsible for between advertising agencies andadvertisers of all releva nt

7、 bus in ess, ideas, budgets, advertis ing the performa nee of the con tactAM 丨 Acco unt Man ager - Acco unt Man agerAP Acco unt Planner - Customer Planning (sub-strategic pla nning and bus in esspla nning two kin ds)Artist 丨 -Follow ing is the member ofASM Area Sale Manager - Region Sales ManagerCD

8、Creative Director - creative director, creative director, creative director (CDspredecessor, not the writer is the art design, because it has accumulated richexperie nee and outsta nding creative achieveme nts have become supervisors)丨 Copy Director - Copywriter guideCGH Creative Group Head - Creati

9、ve Head丨 Computer Visualizer - computer graphics staffCW Copywriter - WriterDCS Director of Client Service - Account ExecutiveECD Executive Creative Director - Executive Creative DirectorFA Finish Artist - fin alized, pain ter丨 Finish Artist Group Head - fin alized LeaderGAD Group Account Director -

10、 Director of customer baseGCD Group Creative Director - Creative Group DirectorGMD General Ma nagi ng Director - Ge neral Man agerMD Media Director - media guide, media manager丨 Media Supervisor - Media Director, Media Director,丨 Media Pla nner - Media Pla nning丨 Pla nning Director - Pla nning guida

11、 nee丨 Planning Supervisor - Planning Director丨 Print Product ion Man ager - Print Product ion Man ager丨 Product ion Man ager - Product ion Man ager Research Supervisor - Investigation DirectorSAD Senior Art Director - Senior Art DirectorSCW Senior Copywriter - Senior Copywriter丨 Studio Manager - pai

12、nting room manager, operations manager ofTraffic Con trol Specialist (referred to as Traffic) - System Con trollers丨 Traffic Coordin ator - Print Productio n Co-ordin atio n丨 TV Producer - Producer丨 Visualizer - illustrator, illustrator, draftsman, visual design外企中的英文职位简称GM(Ge neral Ma nager) 总经理VP(

13、Vice Preside nt)副总裁FVP(First Vice Preside nt) 第一副总裁AVP(Assista nt Vice Preside nt) 副总裁助理CEO(Chief Executive Officer) 首席执行官COO(Chief Operatio ns Officer) 首席运营官CFO(Chief Finan cial Officer) 首席财务官CIO(Chief In formation Officer) 首席信息官HRD(Huma n Resource Director) 人力资源总监OD(Operatio ns Director) 运营总监MD(Ma

14、rket ing Director) 市场总监OM(Operatio ns Man ager) 运作经理PM(Production Man ager) 生产经理(Product Ma nager) 产品经理= 从 a 到 Z 的外企职位详解=CAO: Art 艺术总监CBO: Busi ness 商务总监CCO: Co ntent 内容总监CDO: Developme nt 开发总监CEO: Executive 首席执行官CFO: Finance 财务总监CGO: Gon verme nt 政府关系CHO: Human resource 人事总监CIO: In formatio n 技术总监C

15、JO: Jet把营运指标都加一个或多个零使公司市值像火箭般上升的人CKO: Kn owledge 知识总监CLO: Labour 工会主席CMO: Marketi ng 市场总监CNO: Negotiation 首席谈判代表COO: Operation 首席营运官CPO: Public relation 公关总监CQO: Quality con trol 质控总监CRO: Research 研究总监CSO: Sales销售总监CTO: T ech nology 首席技术官CUO: User 客户总监CVO: Valuatio n 评估总监CWO: Wome n 妇联主席CXO:什么都可以管的不

16、管部部长CYO: Yes什么都点头的老好人CZO:现在排最后，等待接班的太子4A广告公司中英文部门架构与岗位职称综合性代理广告公司部门架构与岗位职称大型本土公司部门架构总经理S行政誌策划郎宮户部制作部11 (Eraam.；L養號神器|r丈宴用坊零思主僅M 1_1$侵业总M :品;I BtttM:逍工任i左沁丸InI igaait新人入MR岗拉a - - - - - - - - 4IffMllflr5flT|rrj_ 十U 1计厂卄:迄-Man ageme nt/Admi nistratio n管理/行政部门Chief Executive Officer 首席行政长官（常用简称： CEO）Man

17、aging Director 董事总经理（常用简称：MD ）General Manager 总经理（常用简称： GM ）HI & Admin Manager 人事/行政经理HI Supervisor 人事督导Admin Assista nt 行政助理In formati on Tech no logy 信息技术部门In formati on Tech no logy Man ager 信息技术经理In formatio n Tech no logy Admi nistrator 信息技术管理员In formatio n Tech no logy Support 信息技术支持Accou nt M

18、an ageme nt 客户服务部门Director of Clie nt Services 客户服务部总监Group Account Director 客户事务群总监（常用简称： GAD）Senior Account Director 高级客户总监（常用简称： SAD）Account Director 客户总监（常用简称： AD）Associate Account Director 助理客户总监（常用简称： AAD）Account Manager 客户经理（常用简称：AM）Accou nt Ma nager-Freela nee 兼职客户经理Sen ior Accou nt Executiv

19、e 高级客户执行（常用简称： SAE）Account Executive 客户执行（常用简称：AE）Associate Account Executive 助理客户执行（常用简称： AAE）Strategic Pla nning 策略策划部门Planning Director 策略策划总监Sen ior Accou nt Director 高级客户总监Strategic Pla nning Assista nt 策略策划助理Creative创意部门Chief Creative Officer 首席创意总监（常用简称： CCO）GECD）Group Executive Creative Dire

20、ctor 执行创意群总监（常用简称：Executive Creative Director 执行创意总监（常用简称： ECD）Group Director （ Group Creative Director ）创意群总监（常用简称： GCD）Sen ior Creative Director 资深创意总监（常用简称： SCD）Creative Director 创意总监（常用简称：CD ）Associate Creative Director 助理创意总监（常用简称： ACD ）Senior Art Director 资深美术指导（常用简称： SART或SAD ）Art Director 美术

21、指导（常用简称： ART或ADA ）Group Head 创意组长（常用简称： GH ）Sen ior Copywriter 资深文案（常用简称： SCW）Copywriter 文案（常用简称：CW）Copywriter-Freela nee 兼职文案Senior Desig ner-ln tegrated 资深设计师Desig ner-l ntegrated 设计师Creative Service Supervisor 创意服务监督创意服务总监Creative Support 创意支持部门 Head of Creative ServiceStudio Man ager 制作经理Product

22、ion Coordi nator 制作协调Desig ner 设计师Computer Artist 美工Visualizer 画师Traffic流程控制部门Traffic Ma nager 流程控制经理Sen ior Traffic Coordi nator 资深流程控制协调员Traffic Coordi nator 流程控制协调员T.V. Production 影视制作部门Head of TV Productio n 影视制作总监Sen ior Producer 资深制作人Producer 制作人Producer-Freela nee 兼职制作人Assista nt Producer 助理制

23、作人Assista nt Producer-Freela nee 兼职助理制作人2、GH、CD、GCD、ECD 的关系GH （创意组长）是国际4A公司里某个项目团队的小头目， CD （创意总监）是 GH的 直属上司和领导。尚未“扶正”的 CD称为Associate CD （联席创意总监）、Deputy CD （副创意总监）， 或是Assistant CD （助理创意总监）。不要以为CD是创作部至高无上的位置，因为国际 4A里还有在CD头衔前面加个字母GCD （创意群总监）与 ECD （执行创意总监）这样的职位。他们是众 CD的CD，身兼创意人员与管理人员的双重职责。CD负责广告公司的创意事物及品质，那么 GCD和ECD负责什么？ GCD负责管CD，ECD负责管GCD。也就是说，一个公司很可能有很多 GH，不少CD及数个GCD，但ECD只有一个4A广告公司创作部职位从高到低排列如下：ECDf GCD f CD f ACD f GH f SART/SCW f ART/CW f AART （上海地区称 AAD ）/ACW