1、These days gender roles are becoming less clear. Women are moving into the male-dominated occupations and proving that they can be equally successful in these fields. Moreover, some men are taking on the homemaker role and finding that it suits them. In some cultures, for example the Naxi culture of
2、 southwestern China, the women have always been the head of the household and responsible for both work and finance.So, are men and women really all that different? From the changing perspectives towards this question, it would seem that socialization plays a large role in defining masculinity and f
3、emininity in any given time period and in any given culture. In other words, perhaps men and women are not that different after all. Unit2Culture plays an important role in business. In different cultures there are different ideas about when meetings should be scheduled, how much notice should be gi
4、ven, Where people should be seated and how the negotiations should be proceed. During the negotiations there are also vast cultural differences in what is considered appropriate language, communication style and body language. For example, some culture value eye contact, others do not. Some cultures
5、 use yes as an acknowledgement of what the person has said, other use only for agreement.Social conventions of greeting, dressing, eating and entertaining also vary considerably amongst cultures and these are important to learn since a lot of business takes place while having dinner or enjoying drin
6、ks together. If a businessman attempts a cross-cultural business partnership without an adequate awareness of his associates culture, he is likely to encounter misunderstanding and may even cause offence. This will damage and may even end the business relationship. Therefore, cultural differences mu
7、st be carefully handled when doing business with people from different countries.Unit3Fighting Against PiracyNowadays the problem of piracy has become increasingly serious. Not only is there a serious lack of knowledge amongst the general public about piracy issues, but there is also an attitude of
8、indifference.These days piracy is strongly evident in the commercial world in the wide availability of illegal VCDs and DVDs , the inclusion of Copyrighted pictures, web graphics, video clips and magazine portions in business presentations and the photocopying of books and articles for distribution
9、without the authors permission. The negative consequences of piracy are two-fold. Firstly, the Copyright owners are likely to suffer significant financial losses. Secondly, the Copyright owner loses recognition, if the source of the material is unacknowledged. Therefore it is important for all citiz
10、ens to become educated about piracy issues, to follow copyright laws in their own lives, and to encourage their colleagues and friends to do the same.Unit4The Importance of Learning Spoken EnglishIn todays modern world, learning spoken English has many advantages. English is fast becoming the intern
11、ational language of many fields, including politics, business and education. Not only is English used between native speakers and non-native speakers, but it is also used increasingly as a common language in interactions between non-native speakers.Having a good grasp of spoken English helps you to
12、improve your chances of employment. These days, there are many foreign companies operating from China, and many Chinese-owned companies have trade links with foreign partners. These companies require speakers of English with sufficient language skills to ensure smooth business transactions. Spoken E
13、nglish also provides the chances for you to communicate socially with people from many other countries. It gives you a window into other cultures, and other perspectives of the world. It also gives you access to foreign films, TV programs, music and news. Therefore, spoken English is an important an
14、d fundamental tool in todays global village.Unit5Business EthicsCreating and sustaining an ethical corporation isnt as difficult as you might think; its actually easier than some of the day-to-day business challenges you face. The keys to running an ethical company are accountability, honesty, and i
15、nformation transparency. Corporations arent ethical or evil in and of themselves-but people can be. So ethics must focus on you and the people you work with. Most people want to do the right thing, but organizational structure does not guarantee they will do the right thing, without meaning to or ev
16、en knowing it. Structuring an ethical corporation makes the goal easier to achieve.The challenge could not be more urgent. A substantial majority of people in China are dissatisfied with the social behavior of our corporations, say several recent news reports. Poor treatment of workers at home and a
17、broad, products that dont perform as advertised, fake commodities, poor customer service, environmental pollution, to mention a few. Responsible behavior is important to your business success, but lets not forget that youre in business-youre not out to solve the worlds problems. So how do you balanc
18、e the two? What does it mean to be ethical in business?It simply requires that you follow your best moral instincts, even in areas that dont appear to involve moral issues, such as cost-benefit analyses. But while good ethics often equates to good business, sometimes it doesnt. Sometimes being truly
19、 ethical means giving up something you want in exchange for doing the right thing. Thats why we worry about ethics in the first place-if it didnt cost us anything, everyone would be ethical all the time.Unit6SPORTS AND PSYCHOLOGICAL HEALTH.Sports do much good to our health. Especially they can be of
20、 great value to our psychological health. People who are involved in athletics feel more self-sufficient and confident in their abilities. They feel they are in control of their own actions. Sports offer people an opportunity to experience If each of them learns to work for his team and not for hims
21、elf on the football field, he will find it natural to work for the good of his country instead of only for his own benefit.Unit7Life after RetirementThe moment of retirement will mean the beginning of a new life for Old Jack. From the age of 16 to 60, he kept working very hard. Work and study, famil
22、y and society were what he focused on. Now, in retirement, he wants to have a life of his own. The first thing he wants to do is to travel around the world, to visit the African wildlife, to appreciate the glorious Western and Oriental culture and to go to every corner of the world he has ever dream
23、ed of. Then, he will find a beautiful quiet place, and write. He will write about his own world. Maybe, he will not publish it, and he will simply write for fun. Of course, family life will remain important for him. Every week, when his family gathers together, they will share their happiness and so
24、lve their problems together. Life after retirement means much more time for him, and he will enjoy every minute of it.Unit8On GlobalizationIn the process of globalization, many foreign things have entered into our lives and have changed our lives. This has made the world become smaller and smaller.
25、For example, we can watch foreign movies, enjoy foreign food, wear fashionable foreign clothes, and even use high-tech products imported from advanced countries. Some people even celebrate the foreign festivals and adopt foreign lifestyle or foreign ideas in order to be a global citizen. Whenever yo
26、u go, you may find things that are familiar to you in your hometown or homeland. Many parts of the world are watching the same film, and the same song is popular at the same time all over the world. Even the style of architecture has become identical, especially in cosmopolitan cites, you may find s
27、ome similar features in their city buildings.There are different ideas about globalization. Those who are in favor of globalization take a positive and optimistic attitude towards it. What they value most is the good effects of the globalization and the various benefits it brings about. However, the
28、re are also some people who strongly dislike the idea and the practice of globalization. They place more emphasis on the bad or evil effects of globalization. In my opinion, every coin has two sides. We should take a realistic attitude towards globalization. On the one hand, globalization of the eco
29、nomy and to some extent, the globalization of culture may bring some advantages. It may promote the development of less developed areas, improve some peoples living standard and enrich their local culture, and also give people more chances to know about others which are quite different from their ow
30、n. On the other hand, globalization may bring about some disadvantages or negative effects. For example, the world will lose its cultural diversity because of the invasion and prevailing of one culture, and some cultures will lose its cultural identities and peculiar characteristics. Thus, its appropriate for us to take a balanced attitude towards globalization.
copyright@ 2008-2022 冰豆网网站版权所有
经营许可证编号:鄂ICP备2022015515号-1