1、 It is about how colors affect us in the world of advertising. It is called Market Colors. That sounds interesting. You must have done a lot of research on peoples feelings about colors. Thats very true. I have spent 13 months on this book doing surveys and interviews. Ive had many interesting findi
2、ngs about the relationship between colors and buying decisions.三问部分:Question 1:How do colors affect our buying decisions?/How do colors influence our buying decisions?/How do colors influence our purchasing behavior?/How do colors affect our buying behavior?/How do colors influence our buying behavi
3、or?/How do colors affect our purchasing behavior?Answer 1: People have different feelings about colors and their feelings help them decide what to buy. For example, blue makes people feel peaceful, quiet. It doesnt create strong emotions. So its a favorite for banks and insurance companies. And for
4、selling products, its often used to suggest something pure and fresh.Question 2:What color is more attractive to customers?/What color can attract customers more?/What color can appeal to more customers?/What color can attract peoples attention more?/What color can draw peoples attention more?Answer
5、 2:Well, you can sell almost anything with a red. Its a hot color, which suggests a feeling of energy and even excitement, it catches your attention. You often see red on magazine covers. But if you use it too much, it looks cheap and may make people tired.Question 3:Is green a popular color in adve
6、rtising?/Is green a fashionable color in advertising?Answer 3:Surprisingly, green isnt used much in advertising except for garden products. Although its friendly and cool, it can also be quite strong and many people associate it with unpleasant ideas.五答部分:How did Dr. Brown do his research?By doing s
7、urveys and interviews.How much time did Dr. Brown spend on his book?Thirteen months.Question3:What does blue suggest in advertising? Something pure and fresh.Question 4:Why cant we use red too much in advertising?Answer 4:It looks cheap and may make people tired.Question 5:What color is suitable for
8、 garden products?Answer 5:Green.Part C RetellingA Lucky BrakeTom liked everything about cars and often helped his father repair his old car. One morning, Tom was on the school bus with other children. They were chatting and laughing loudly as usual. But the bus driver was not feeling very well that
9、day. While he was trying to stop the bus by the roadside. The driver suddenly became unconscious. It all happened without any warning. The bus was out of control and started running off the road. The children on the bus were terrified and began screaming. Tom was sitting in the back of the bus, but
10、he rushed to the front within seconds. He tried his best to move the bus driver aside and stepped hard on the brakes. The bus finally stopped. Tom saved himself and all the other children from disaster. The quick reaction of Tom made the news all over the country. He appeared on TV as a hero. His sc
11、hool hung a medalof honor around his neck and the bus company gave him a toy bus as a reward. Toms father was very proud of his son. He promised to teach him how to drive when Tom was older.参考复述:One morning, Tom was on the school bus with other kids. But then the bus driver, who was feeling unwell,
12、suddenly passed out. It happened very quickly, and the bus began to run off the road. All the kids screamed except Tom, because he knew a lot about cars and often helped his father repair his car. So Tom ran to the front of the bus, and pushed the bus driver to one side. He stepped on the brakes and
13、 stopped the bus. Nobody was hurt, and the story of Tom saving the kids on the bus became well known. He even appeared on television, and his school gave him an award. Toms father was proud of him, and said hed teach Tom to drive when Tom was old enough.2014年广东省高考英语听说考试真题B Good morning, Dr. Brown. G
14、ood morning. This is a very good place for old people. They are taken good care of here. Its very impressive. Yes. They can enjoy their life comfortably. What do they do every day here? Well, as they like, we have a TV room, a chess room and a library. We even have a piano. Mrs. Jones, that old lady
15、 there plays the piano very well. She used to be a piano teacher. Thats great. So theyve got many activities and their life is very colorful and meaningful. Yes. We are trying our best to make them feel at home.How do you solve old peoples health problem?/How do you deal with old peoples health prob
16、lem? Yeah, old people tend to have poor health. We have two doctors and fourteen nurses here. They deal with small problems such as colds and stomach problems. But for some major health problems, we send them to the nearby hospitals.Who pays for their living expenses here?/Who pays them for the livi
17、ng expenses here?Well, the government pays for most of their living expenses, such as food, accommodation, medical care and so on. And the old people just need to pay a small sum of money, about $200 a month. Most of them can afford it.How often do their children come to see them?/How often do their
18、 children come to visit them?Some old people hope to see their families very often, but normally on weekends their children come and visit them. On some special days, such as birthdays and festivals, they take theirparents home to celebrate with other family members.What did Mrs. Jones use to be?A p
19、iano teacher.How many nurses are there in this place?Fourteen.What will be done when old people have serious diseases? They will be sent to the nearby hospital.Who pays for most of their living expenses?The government.When will the children take their parents home?On some special days, such as birth
20、days and festivals.Fear of the DarkMary was terrified of the dark. When the lights were off at night, everything in her bedroom looked like terrible things. Many times her parents explained that people could not see clearly in the dark, so everything became strange. But Mary still had an awful feeli
21、ng of fear in the dark. One day, her aunt came for a visit. She was famous for her courage and for her many adventures. Mary asked her aunt for help to overcome her fear. Her aunt told Mary a secret: when you are afraid of the things in your bedroom, close your eyes and touch them with your hands. Y
22、oull know there is nothing to be afraid of. That night, Mary turned off the light. After a while, she felt afraid of the things in the bedroom again. Following her aunts advice, she closed her eyes, gathering all her courage. She then moved forward and touched something soft. Her big smile appeared
23、on Marys face. She realized that it was her favorite toy bear. Excited, Mary touched everything in her room with her eyes closed. All the things that seemed terrible were actually her toys. Mary was not afraid of the dark anymore. Mary was afraid of the dark. When she looked around when the lights w
24、ere off, she seemed to see all kinds of scary things. Her parents said she shouldnt be afraid, but their advice didnt help her. Then one day her aunt visited. Her aunt was famous for her adventures and bravery, so Mary was eager to talk with her. Her aunt told Mary that she should just touch whateve
25、r was scaring her. Then shed see there is nothing to be scared of. That night, Mary tried it. She saw something scary, but when she touched it, she found it was only her favorite toy bear. She felt happy, and touched everything else in her room. They all turned out to be toys. After that, she wasnt
26、afraid of the dark anymore. 2014年广东省高考英语听说考试真题C Hi, Tom. I havent seen you for a while. So, whats new? Well, nothing much. You look a bit worried. Whats troubling you? Well, I had a phone call from my parents, and that made me feel upset. It happens every time they call and gets me down. Im sorry to
27、 hear that. I know how you feel. You think they are still keeping an eye on you. Yes, they call me almost every day, and they make me feel as if I were still five years old.Do your parents usually allow you to make decisions by yourself?/Do your parents usually permit you to make decisions by yourse
28、lf? For small decisions such as what clothes to wear, theyll let me do what I like. But for some major decisions such as what university to go to, what girl friend to choose, they will have tons of opinions.Why do you want to live without your parents?/Why do you want to leave your parents and live
29、alone?Independence mainly. Living at home you dont have the same freedom as you do in your own place, for example, if you want to have a party or have friends stay over. But independence has its cost. You have to deal with everything without your parents around. You need to do all the cooking and sh
30、opping for yourself, and plan your money carefully.Who pays for your living costs?/Who pays for your living expenses?/Who pays you for the living costs?/Who pays you for the living expenses?Well, my parents pay for the tuition and the living costs, but I still need to earn some pocket money. I work Saturday mornings in the local grocery store helping behind th
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