1、a） Para one: the definition of an ad campaignb） Para two: the target audience and how to determine the target audience.c） Para three: what the ad campaign saysd） Para four: how to reach the target audienceStep 2 : Reading 1. Structure of this passage a） introduction of subject b） supporting details
2、c） conclusion2. More questions to understand this passage1） What do you know about an ad campaign?2） What must you keep in mind when you start a successful advertising campaign? 3） Why do you need to research your audience? 4） What is important when you are planning an ad campaign? 5） What should yo
3、ur advertising campaign be based on?3. Use the same way to read the other article. Following questions will help you to understand it better.1）Why is anti-smoking chosen as the subject of the ad campaign? 2）What is the main aim of the anti-smoking campaign?3）How can high-school teenagers be convince
4、d not to start smoking?Step 3: Language focus:Step 4:Developing an ad campaignPlanningPreparingProducingPresentingStep 5:Homework语言点（供参考，可根据学生情况进行删减）1. buildbuilt-built 建立，创立： build a nation 建立一个国家built a successful business out of their corner grocery store.从他们街道拐角的杂货店创办了一家成功的公司监督：命令、资助或监督的建设：The a
5、dministration built several new housing projects. 行政部门资助了好几幢新楼的建筑项目 We are building socialism with the Chinese characters.2. reach 被看到/听到Through television and radio we are able to reach a wider audience.伸展，伸出,延伸：reached out an arm.伸出一只手臂到达 I hope this little will reach you.3. have . in mind 考虑When
6、youre going to do sth. you must have a clear target in mind.Watching TV all evening wasnt exactly what I had in mind. have it in mind to do sth 打算做某事You must have it in mind to post the letter for me.keep /bear in mind 记住= learn by heart make up ones mind/change ones mind 下定决心/改变主意4. figure out理解，弄明
7、白 I cant figure out why he quit his job.想出，计算出 Have you figure out how much the holiday will cost?Hes trying to figure out a way to solve the problem.5. get to do 使做某事 He got his sister to help with his homework. get doing 使开始做某事 Can you really get the old car running again? What he said got me thin
8、king. get done 使被做 I got my pocket picked the other day. get done 表被动 get hurt/burnt/separated6. determine v. 确定；决定 Vt.确定 determine sth. They have determined the date for our party.Vi.决定determine to do sth.= be determined to do sth. 下定决心做 He determined to get there first.= He was determined to get t
9、here first.determine on （doing ）sth. 就做出决定 We determined on an early start.adj. determined 有决心的，决定的（在句中常作定语或状语）She is a very determined woman who always gets what she wants.be determined +从句/be determined to do sth.At the age of twenty, Steve left his hometown, determined not to return without makin
10、g his mark. 在二十岁时，Steve离开了他的家乡，下定决心不搞出点名堂绝不回来。n. determination 决心；果断；坚定7. It is time （for sb）to do sth. It is about/high time that . did sth.It is time that we had a rest.8. appeal to 迎合，对有吸引力，引起兴趣 Bright colours appeal to small children.Its not easy for the design to appeal to all ages. 这项设计要吸引所有年龄
11、的人是不容易的。恳求， 呼吁 appeal to sb. for sth. 为某事而向某人呼吁appeal to sb. to do sth. 呼吁某人做某事The prisoner appealed to the judge for mercy.The government is appealing to everyone to save water. 政府正在呼吁每个人都要保护水资源。adj. appealing 有吸引力的，有感染力的 Spending the holidays in Britain is particularly appealing.9. react -reaction
12、.n vi. react to sth. by doing sth. Local residents have reacted angrily to the news. The audience reacted readily to his speech.10. gather搜集 收集 Detectives have spent months gathering evidence.收割收获 It was late August and the harvest had been safely gathered in.使聚集，集合 The kids were gathered together i
13、n a room.11. be concerned with 和有关系 The meeting was concerned with foreign trade.Her latest survey is concerned with youth unemployment. 她的最新调查与青年的失业有关。be concerned about/for / over 为某事担心/忧虑I am concerned about my wifes health. 我担心我妻子的健康。The president is deeply concerned about this issue. as far as
14、be concerned. 就而言As far as Im concerned, you can do what you like. 就我而言，你可以做你喜欢的事。concerning prep. 关于12.get sth. across to sb. 传达；被理解；使人了解 He taught me how to get my ideas across. 他教我如何讲清楚我的想法。get sth. over. 克服 get （sth.） through 通过；完成；到达get down to sth./ doing sth. 开始做某事 get round 说服某人【例句】The final
15、 examination is coming up soon. Its time for us to get down to our studies. 期末考试快来了，我们该开始复习了。-The boss said we had only three days to finish the work. 老板说我们只剩三天时间去完成工作了。- Dont worry. We have already got through two thirds of it. 别担心，我们已经完成了三分之二的工作。She could always get round her father, who would giv
16、e her whatever she asked for. 她无论要什么，她的父亲都会给她，所以她总能够说服她的父亲。He was disappointed at not getting the job, but he soon got over it. 因为没有得到这个工作，他很失望。但很快克服了这种失落感。13. put sth. together =put together sth. 组织，汇集；组装 Put 的短语 Put away收拾，收起来；积蓄，攒钱 put aside 忽视；不理睬，把搁在一边 put up 举起；搭建；张贴 put down 放下；镇压；写下 put off
17、推迟 Put out 扑灭，熄灭；生产；出版put up with 容忍14. approach v. 靠近，如在空间或时间上：Spring is approaching. 春天近了n. 通路 an approach to the bridge. 通向桥的路途径 an approach to （solving） the problem15. cost sb. sm to do 花某人钱做某事 It costs him 1000 pounds to run a car. 养一辆车花费他每年1000磅。 cost sb sth使某人付出的代价 Careless driving cost him h
18、is life.n. at all cost 不惜任何代价 at the cost of 以牺牲为代价16.convince.vt 使某人相信 convince sb of/that How can I convince you of his honesty? = How can I convince you that he is honest?说服 convince sb to do What convinced you to vote for them?adj. convinced 相信 be convinced of/that What makes you convinced of hi
19、s honesty?17. urge vt. 敦促，催促 urge sb to do=urge that sb （should） doe.g. The UN urged them to honor the peace treaty. He urged us to go at once = He urged that we （should） go at once.联合国敦促他们尊重这项和平条约。 vt. 强调，竭力主张 e.g. He urged restraint in dealing with the protester. 他强调在应对抗议者时应该保持克制。 n. 冲动，强烈的欲望 e.g.
20、 I had an overwhelming urge to travel around the world. 我有种冲动要去旅游。【板书设计】自我评价（学生）课后反思（教师）1. 文章结构 2. 讲解过程中遇到的生词 3.制作流程4P【提升与拓展】.单词拼写1. On the course she received a thorough training in every _ （方面） of the job.2. The firm repaid her hard work with a _ （资金）.3. The exhibits caught the _ （爱好） of the visit
21、ors.4. The _ （媒体） have a lot of power today.5. How do you _ （回应） to this modern artists paintings?6. _ （就本人而言）, I dont approve of her.7. This medicine is _ （有毒的） if taken in large quantities.8. We _ （敦促） the school team on with loud cheers.选词并用其适当形式填空be concerned about, figure out, be determined to,
22、 in advance, be designed for, appeal for, get across, die from1. Hes trying to _ a way to solve the problem.2. He _ cut through the difficulties.3. He was _ funds to build a new school.4. Your meaning didnt really _.5. In big cities during cold winter months, many old people _ the polluted air.6. We
23、 _ his health.7. To make sure that he was at home, I called him up _.8. The film _ the senior students.完成句子1. 用multiply的适当形式填空。（1）Our problems _ since last year.（2）2 _ by 4 is 8.2. 完成句子。（1）他的建议成了批评的目标。His proposal became the _ of criticism.（2）这项政策旨在帮助那些需要关心和爱护的孩子。The policy _ helping the children in
24、 need of care and love.3. 完成句子。（1）市民们强烈反对石油价格上涨。The citizens _ strongly _ the increase of the price of oil.（2）他对他因为在商店行窃受到的惩罚有什么反应？How did he _ the punishment that they gave him for the shoplifting?4. 用die短语填空。（1）In a severe winter, many wild animals can _ hunger.（2）The breeze has _.（3）The young man
25、 _ a traffic accident.（4）The fire _.（5）In the course of millennia the dinosaurs _.短文填空1. _ ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience. In an ad campaign you may need to use different kinds of media, 2. _ posters, newspapers, magazines,
26、 radios and televisions. Here are some tips 3. _ building a successful ad campaign. Firstly, you should explore 4. _ your audience already thinks. 5. _, its important to figure 6. _ exactly what you want to tell the audience. Try to get them react 7. _ a certain way. Thirdly, you must decide what ap
27、proach you want to use to get your ideas across 8. _ your audience.单项填空1. The _ look on his face showed that he had enough confidence in himself.A. surprised B. puzzled C. excited D. Determined2. Although the necklace is not made of real diamond, it still _ me.A. attracts to B. appeals toC. reacts for D. responds at3. These examples, once _ to his article, will make it sound more reasonable and accept
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