1、Why should my reader spend time reading this? Make it worthwhile for them to do so! We were motivated to survive, to listen and to act. Keep in mind your audience or reader might not be as receptive. To be correct:Successfully communicate your message because all mistakes, whether mechanical or fact
2、ual, have been sufficiently addressed by checking all your information is accurate and timely. Proof read it before you send it! We couldnt afford to make mistakes, our lives depended on it! To be courteous:Good business writing takes people into account, so it neithers callous nor insensitive. Ther
3、e as prevailing air of courtesy to everyone addressed, regardless of how high or low their job titles may be. To be concrete:Convey your massages concretely, and they should not be abstract. To be creative:Use different formats to communicate your message. Q & A format, graphics, Idea lists, etc. To
4、 be credible:Strive to present yourself from a position of reliability and competence. Write to reinforce your message and make it more believable.2. The functions of business English writing: to promote sales and services to handle routine business to establish good will to respond to complaints to
5、 collect money to place orders to make announcement13. The purposes of business English writing: to explain or justify actions already taken; to convey information, as in a research report or the promulgation of a new company policy. to influence the reader to take some action; to deliver good or ba
6、d news; to direct action.,II. Sentence Rewriting:1. What we know about the recipient to whom we shall write would help us organize our material.What we know about the recipient would help us organize our material.2. In the vast majority of cases, our products are popular with European markets. In mo
7、stcases, our products are popular with European markets.3. Our company has strict standards that are used to standardize quality control.Our company has strict standardsofquality control4. Recipients of our letters will appreciate if we have taken the time to avoid wasting theirs. Recipients of our
8、letters will appreciate our having taken the time to avoid wasting theirs.5. The question whether it s feasible to use this dedicated system remains.The question remainswhether it s feasible to usededicatedthis system.6. The glossary(附录 ) section contains technical terms and their definitions that a
9、re selected.The glossary(附录 ) section containsselectedtechnical terms and their definitions.7.It is importantto make documents appropriate to the goals one has in mind when he or she writes them.It is important to make documents appropriate to the goals one has in mind whenwriting them.8. At this po
10、int in time, the motor housing will remain square in shape.At this time, the motor housing will remain square.9. There is someone downstairs who wants to see you. Someone downstairs wants to see you.10. At the time of receiving a visitor or delegation, the host should make an arrangement for them. R
11、eceiving a visitor or delegation, the host should make an arrangement for them.11. In spite of the fact that your price is competitive, the quality of your products is less competitive.Although your price is competitive, the quality of your products is less competitive.12. Content is relate to langu
12、age which is used in the writing whereas from refers to the structure of the writing.Content is relate to language used in the writing whereas from refers to the structure of the writing.13. Redundancy, when statements are repeated needlessly, occurs.Redundancy occurs when statements are repeated ne
13、edlessly.14. Some questions related to this issue have not yet been solved.Some relevant questions have not yet been solved.15. Receipt of your letter of January 28 is acknowledged here with. We have received your letter of January 28.Your letter of January 28 has arrived.16. It is difficult to expl
14、ain the reason for the delayin the completion of the investigation. It is difficult to explain why we have not yet completed the investigation.217. Despite the fact that a well-written personal statements will not overcome poor grades, a poor one will surely hurt your chances of acceptance.Althougha
15、 well-written personal statements will not overcome poor grades, a poor one will surely hurt your chances of acceptance.18. A decisionon this matter must be made in a prompt manner before the deadline comes and goes. We must decide on this matter before the deadline.19. Today we shipped your order o
16、f April 15, and you should be receiving it next week.Your order of April 15 was shipped today and should arrive next week.20. In the business world, thank-you letters have become a must in the event that you care about your career.In the business world, thank-you letters have become a mustif you car
17、e about your career.III. Error Correction:Class Exercise 1:1. The inside address is the writer s address.The inside address is theaddressee s / recipientaddresss.2. When window envelopes are used, letters need to be folded so that the name and address appear in the middle.When window envelopes are u
18、sed, letters need to be folded so that the name and address appearon the left.3. Because sales letters are effective and economic (compared with print and video advertising, for example), they are an integral part of many companies marketing strategies.Because sales letters are effective andeconomic
19、al(节约的) (compared with print and video advertising,for example), they are an integral part of many companies marketing strategies.4. A company or a firm often absorbs new colleagues to extend its business. A company or a firm often absorbs new colleagues toexpand its business.5. Period reports, some
20、times called activity reports, allow management to stay informing on staff progress with ongoing work and projects.Period reports, sometimes called activity reports, allow management to stay informed on staff progress with ongoing work and projects.6. A courtesy like Mr., Dr., or Ms. precedes the na
21、me of the addressee, and where applicable, a professional title precedes the addressee s last name.A courtesy like Mr., Dr., or Ms. followsthe name of the addressee, and where applicable, a professionaltitle precedes the addressee s last name.7. Is there anything wrong with the following address? Th
22、e Johnson Company Department StoresCredit Department1 Broad StreetJackson, MS 39558One Broad Street* 1. Zip Code: 美国邮编,其他国家不能用;Postcode: 英国加拿大使用;Postal Code: 其他国家。32. 号码为 1 时,要写成 One, 其他可以写阿拉伯数字。8. An itinerary is usually a plan of a journey you are going to make, which includes information about wh
23、en and what you will travel.An itinerary is usually a plan of a journey you are going to make, which includes information about when and whereyou will travel.9. In the world of business, questionnaires are frequently used to collect statistics or as part of a report.In the world of business, questio
24、nnaires are frequently used to collect statistics or as part ofsurveya.10. It is necessary to say “ references available upon requestendof a letter”of applicationthe.It is unnecessary/ needlessto say “ references(证明人) available upon request ” at the end of a letter ofapplication.Class Exercise Two:1
25、. It is strange how important your job is when you ask for a raise and what important it is when you want a day off.2. The complimentary close in a letter functions as a mark of both the end of the text and the information for the addressee.3. Therefore, language used for regulations and rules shoul
26、d be simple but informal.4. Reports may be internal and external, informal or formal.5. Public signs refer to boards and notices that are used to give informations to the public for warnings and directions and even for advertising.Public signs refer to boards and notices that are used to giveinforma
27、tion to the public for warnings and directions and even for advertising.6. For some sensible problems, writing a letter is more effective than a face-to-face encounter.7. The company has done a lot of new innovations.The company has done a lot of innovations.8. Traffic signs are set up on the each s
28、ide of roads, streets and freeways.Traffic signs are set up on theeither side/ both sidesof roads, streets and freeways.9. Usually, a recipe contains the name of the dish, ingredients required, process of cooking and sometimes way of doing.Usually, a recipe contains the name of the dish, ingredients
29、 required, process of cooking and sometimesway of taking.10. However difficult and painful they are to write, letters of condolence and sympathy are imperative ifyou have a personal or business relation with the deceased s family or friends.However difficult and painful they are to write, letters of
30、 condolence and sympathy are imperative if you have a personal or businessrelationshipwith the deceased s familyorfriends.relationship: 私人、个人关系; relation: 公共关系(国与国之间用 relations)III. Blank-filling:1.Mistakes may occur in day-to-day business, and these givexcuses/ causes/ reasonsfor complaint2. Custom
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