广告数据分析公司eyeblaster的PPT案例.ppt

1、Actionable Analytics,Presented by:First-name Last-name title 2nd February 2008,Eyeblaster Analytics,Agenda,Industry ChallengesEyeblaster Analytics Key ComponentsCampaign MonitorOne-click ReportingReport GeneratorCustom Report BuilderPlug-in for ExcelData Feeds Service,Pain Points,Overwhelming amount

2、 and variety of dataHard to draw quality conclusionsMulti-channel campaignsOffline vs onlineDigital channels(search,display,mobile)Ad serving platformsDisparate reporting systems,Eyeblaster Analytics,Making data actionableMetrics for real business objectivesReliability,Making Data Actionable,Campaig

3、n Monitor,Report Generator,Plug-in for Excel,Data Feeds Service,One-click Reporting,Custom ReportBuilder&Service,ROICostConversion tags,Metrics for Business Objectives,DeliveryImpressionsClicksUniqueSite/Publisher overlap,EngagementDwellInteractionExpansionVideo playback,Site Overlap,Accurately meas

4、ure unique users by each publisherWhen do publishers overlap to deliver multiple impressions to same userCheck your media buy:which publisher is overlapping with which,Back to Metrics slide,Dwell Time,Go beyond interactionBuild brand moments Measure brand engagement,What is Dwell Time?,average numbe

5、r of seconds the user engaged with the ad,including mouse-on-ad,user initiated expansion,user initiated video&timed custom interaction,How it Works,Back to Metrics slide,Day of the week,*Weekdays(Mon Fri):62 Sec.Weekends:(Sat Sun):52 Sec.,On average,weekday Dwell Time is 10 seconds longer than weeke

6、nds*,1 min,Hewlett Packard:2008,2 min,Making Data Actionable,Campaign Monitor,Report Generator,Plug-in for Excel,Data Feeds Service,One-click Reporting,Custom ReportBuilder&Service,Campaign Monitor,Campaign insights in real timeAt-a-glance monitoring of key campaign data,Back to Solutions slide,Camp

7、aign Ready,Set,Go,Campaign Monitor your window to the campaign,Predefined,Custom,Instant access to Key Performance IndicatorsView all campaigns at a glanceDetect problems quickly and easilyGain control with real-time data,Back,CM,CRB,Report Generator,1-Click,Plug-in for Excel,Data Feed,One-click Rep

8、orting,Actionable insights at your fingertips Prepare to impress,Back to Solutions slide,At the click of a button,Full Campaign Summary slide deck in standard PPT formatVisual representation of campaign performance data,Predefined,Custom,Back,CM,CRB,Report Generator,1-Click,Plug-in for Excel,Data Fe

9、ed,Report Generator,A complete campaign analysis package Witness your data come to life,Back to Solutions slide,Made to measure,23 predefined reports,grouped into 8 simple categoriesFor agencies,publishers and creative shops,+Embedded Benchmarks+Graphs,Predefined,Custom,Back,CM,CRB,Report Generator,

10、1-Click,Plug-in for Excel,Data Feed,Made visual,Visual assistance of graphs embedded in reportsSelected Eyeblaster benchmarks embedded for comparison,Predefined,Custom,Back,CM,CRB,Report Generator,1-Click,Plug-in for Excel,Data Feed,Eyeblaster benchmark sample,Custom Report Builder(CRB),Freedom to c

11、reate any report you want,instantlyThe real solution to flexibility A superb new user experience,Back to Solutions slide,Mix&Match,Select the metrics you needMix delivery,engagement and conversion data in one reportAll delivered in flat ExcelCopy and paste the data to other sources,Predefined,Custom

12、,Back,CM,CRB,Report Generator,1-Click,Plug-in for Excel,Data Feed,2008 Eyeblaster.All rights reserved,Stands out in the crowd,Ease of use complements innovation Get it ad hoc or scheduledSignificant time saved Use metrics available only in the CRBAnalysis made easy!,Custom Reporting Service,Tailored

13、 reports built for unique needs,Define data structure,Define required format,Define filtering options,Your list of custom reports available on-line,Back to Solutions slide,Plug-in for Excel,Advanced analytics for experienced users,Back to Solutions slide,Slice and Dice,Perform exploratory,advanced a

14、nalysisPlay around with the dataPivot tables with all the accounts dataActionable results are immediate,Predefined,Custom,Back,CM,CRB,Report Generator,1-Click,Plug-in for Excel,Data Feed,Data Feeds Service,Bespoke custom projectsAll the data available in one place,Back to Solutions slide,Data Feeds

15、Service,See the full picture in one place,Transfer Eyeblaster data directly to your databaseIntegrate data automatically into any analytics systems Data is transported in a secured way,and monitored 24/7,2009 Eyeblaster.All rights reserved,Predefined,Custom,Back,CM,CRB,Report Generator,1-Click,Plug-

16、in for Excel,Data Feed,Eyeblaster Analytics,Accountability&measurability across media to ensure ad expenditure is giving results Deeper,actionable analysis in less timeMore effective campaigns,increased ROI,Thank you,Rumor has it that competitors consider Eyeblaster Analytics as the golden standard in the industry.Contact us to find out more.,