1、s famous brandThe domestic electricity wins the race in the familyBefore 1996, electronic race apparatuses were all foreign products, the ones that entered the family were mostly mechanical race apparatuses that factories reformed system of by the bicycle factory made, compatriots inspire awe even f
2、rom distance to the imported electronic race apparatus of the price of several ten thousand and even more than ten ten thousand yuanAfter 1993, with the adjustment of the international industrial structure, S.Korean enterprises shifted to our country, it is the happy and auspicious group company of
3、Shandong that utilizes the electrical machinery of this area, controls the advantage that the power produces at first, set up the special factory in 1994, through the working ability of the substantiating machine, combined domestic and international information, the happy and auspicious group all pr
4、oduced the electronic race apparatus of family expenses in order to make the part by oneself in 1995, and exhibit at the rich meeting of body of Nanchang of next year. Praised as gathering together the auspicious electronic race apparatus of the brand of the first nationality, the output reached 7,0
5、00 in that year, the sales volume reaches 5,000, has held the beginning of producing the domestic electronic race apparatus. Up to the production capacity of producing 100,000 per year by 2004 through the technological transformation not stopping , sell race apparatus 4 in the same year. 80,000, out
6、put value is 93,600,000 yuan, income from sales is 72 million yuan, finished ISO9001 and European Union CE authentication at the same time , and is chosen as leading brand products in Shandong.Gather together the auspicious electronic race apparatus in order to expand the production scale , the reso
7、urces of production of rational utilization, successively for some domestic enterprises sticking brand production , improved the domestic occupation rate of the electronic race apparatus greatly, have offer for numerous enterprises and develop samples too, has driven the flourishing development of t
8、he whole trade.The electricity runs: Fashionable body-building products of the fairly comfortable lifeAt present, enterprises which produce the electronic race apparatus centre in the coastal area of the Changjiang Delta , Shandong Peninsula , Guangdong , Fujian, the total amount is about more than
9、50, it is about 15 that possess scale among them, and the joint-venture , proprietorship account for 50%.The electronic race apparatus is the integrated products of electromechanics, adopt assembler language programming, control with the computer, it is the development trade that the country encoura
10、ges . The development of this product has driven making, plastic products , electronics industry of steel tube , electrical machinery industry ,etc. series develop , make people health is it limit by place , environment , climate to do exercises, contain physical training in recreation amusement, im
11、prove the national physique in an all-round way. In this production course, there are not pollutant and harmful substance that are produced , purchase the steel , plastic fittings outside, the electronic devices and components are assembled, is the green manufacture industryThe Central Party Committ
12、ee which regards Hu Jintao as the General Secretary advocates building harmonious and orderly development environment in a more cost-effective manner, the development of the electronic race apparatus sticks to this theme closely, is playing an important role in driving the trade structural adjustmen
13、t. Raise through the national income entering the well-off society, the electronic race apparatus begins to enter the family too in recent years, it for example cant gather together the auspicious brand race apparatus not electronic in in, sales volumes of small city chase there arent annual increme
14、nt, a lot of urban and rural residents growing rich choose this superior way of building up body one after another , the race apparatus designed in large quantities of humanization is coming out, improve through electronic technology , the technology of the computer , transformation of making the eq
15、uipment frock , its development space is very big, is a kind of products with sustainable development prospectThree major key elements of promoting national economy to increase healthily are consumption , investment , net export. The development of and the electronic race apparatus, occupy very grea
16、t proportion among them. One that is with domestic Engel coefficient constant to reduce, by clothing,food,lodging and transportion to raise life quality develop people, the electronic race apparatus will be the optimum seeking apparatus of compatriots fitness , because by the look of experience of f
17、oreign countries, go on balance temper and become the fashion at electronic race apparatus. Classifying looking from national economy, it belongs to the tertiary industry that sports is consumed, it exceeds 10% in succession to accelerate in recent years, and the speed is accelerated year by year. T
18、he share of spuring grwoth of the national economic of consumption of sports and keeping fit will inevitablely continue increasing . This kind of fitness is consumed and contained relatively widely, have both consumption of resident and public consumption (such as health club ), its consumption acce
19、leration rate exceeds 20%, among them, the electronic race apparatus exceeds 40%, have stronger growth momentum.Intellectual property right and trade frictionThe intellectual property right becomes soft rib of the sports goods industry of our country, it is the production that because we are correla
20、ted with to market economy and with the sports products, it invent, trade,etc. the knowledge one possession, belong to, know little about game the rules and laws and regulations and the information not relevant not transfer. One sports apparatus or equipment know which country invent , others had al
21、ready registered unexpectedly, under the situation which contents are registered, but we have produced and sold for many years. Not merely the style , structure are the same for some products, even appearance , color are very close , the more sad one is, because to to ignore above-mentioned situatio
22、n, we hold oneself is it reach product this birthplace go for exhibiting , sale to produce also, we say , an invention technology or the patented product must go through long and difficult exploration and study , It has condensed the intelligence and energies of the scientific research personnel of
23、sports, the original inventor has paid hardships of going beyond the normal condition for this, ought to receive the protection of the respect and law of the society . One of market obtain products that patent sanction is it copy to copy producer of us already in our country, there is not innovation
24、 , this not merely serious others patent for invention of infringement at all, Make the bringing the doctrine and entering into the mistaken idea in vogue for a time of sports goods industry of our country too. Do it in this way, in comparatively close planned economic system, may little someone fin
25、d or investigate , but today, the gateway of a country is opened further, we must pay a price for this . In 2001, our family participated in U.S.A.s super exhibition, the sample was just a exhibition, have been detained all products, carry on negotiations several times and make a self-criticism in w
26、riting on the grounds of infringing by others, have paid the expensive fine finally; This year, at the rich meeting of German body, the exhibit of another enterprise of ours is asserted and infringed, the other side must speak to and does not forgive people , our enterprises admit a fault , ready to
27、 pay the penalty and does not miss , and humiliate this enterprise by every means in public , pass the diplomatic channel finally, the embassy negotiates, has dealt with this . Happen when this kind of case is on our countrys market , on the body of our enterprise, the normal order that has not mere
28、ly disrupted the market, has infringed the interests of rights and interests people, have reduce the international reputation of made in China , has damaged the public image of reform and opening-up of our country too.After our country enters the WTO , the self-satisfied Chinese brand is trying hard
29、 to seize the opportunity, while going abroad, the western developed country has made the strategic defence in time with this, set up to of our country sports goods including technology , standard , getting green environmental protection , move plant protection , anti-dumping , intellectual property
30、 right , community responsibility dishes of dishes of barrier, close down , stop the entry of the like product with the extremely unkind clause . Meanwhile, they also used three unique skills , first, strengthened the registered dynamics to the patented technology of the products. In 2002, accounted
31、 for 5 at home in our country authorized the patent for invention. 2%, and accounts for 76 abroad. 1%; Accounts for 3 at home in the post with high technical advantage is invented. 6%, and accounts for 96 abroad. 2%.Second, the one that strengthened to the market of our country was monitored . In or
32、der to safeguard its ones own image and interests, attack the rival, the external brand is sent full-time or hire personnel, but the great majority are still the commercial networks utilizing the whole country to open, carry on omni-directional monitoring to the market of our country. They carry on the investigation to classification of the goods , selling structure , product cost and consumer demand in the name of surveying and studying the market. A main one to investigate tort of all kinds of of the like product, including product design , appearance , inside struct
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