HND商务文化策略businesscultureandstrategy你不过我跳楼Word文件下载.docx

1、Record of PerformanceSatisfactory/UnsatisfactoryCommentsAssessment taskSection 1: External environmentSPELT or PEST analysisSWOT analysisHow to conduct a SWOT analysis in the caseSection 2: Organisational cultureshared values and taken for granted assumptionsIdentify J D Wetherspoons organizational

2、cultureThe relationship between organisational culture and organisational behaviour Different culture in J D WetherspoonSection 3: Business strategyBusiness strategy and its environment 1980s and 1990s Business strategy used and four benefitsComparison of two business strategies during different sta

3、geconsider before changing its business strategyThe connection between the terms business strategy and strategic choiceManaging business strategySection 4: Changeforces for change analysisThe factors which lead to changeThe role of leader during a changeDealing with change （Enter S or U in the box t

4、o indicate whether performance in the relevant aspect of the assessment is satisfactory or unsatisfactory. The comment column can be used to highlight any re-assessment that may be needed.）Assessors signature:Date:Strategy and CultureIn JD WetherspoonPresent by Liu Meng5th December 2011IntroductionT

5、he JD Wetherspoon plc was founded by Tim Martin who opened the first JD wetherspoon pub in the 1979. It based the model for a pub on a 1946 essay by George Orwell which referred to an imaginary pub called Moon Under Water. In the 1992, the JD Wetherspoon became a plc which time it consisted of a cha

6、in of 44 pubs and now it has over 600 pubs. In 2002, about 10 years after flotation, its share price rose to more than ten times its original value. This report has 4 sections. Section A is going to give examples of external environment which have affected the way JD behaved. Moreover, using a SWOT

7、analysis, explain the relationship between JD and the environment it is facing during the early years of the 21st century. Section B aims at explains the organization culture and organization behavior in an organization. Moreover, the report will explain the type of culture that the organization has

8、 using a recognized model of organizational culture. Section C mainly evaluates the business strategy that JD adopted and how to manage strategy within an organization. Section D deals with the times change which affect JD Wetherspoon directly and give some recommendations for these negative changes

9、.DiscussionSection Aa）Examples of SPETL analyze.The social factorPub suit for the traditional cultureThe UK social culture is traditional concept, so the JD Wetherspoon pubs dont play music or show TV programs. secondly, the UK social culture is pursue the higher standard living, so that the JD Weth

10、erspoon pubs not serving complimentary crisps with baguettes, were health conscious and almost always left the crisps, introducing a hotness rating on the curry menu.Entertainment element At the beginning of 80s, younger generations of customers want to enjoy music or an evening out, therefore, Weth

11、erspoons need to transform from tradition to entertainment in order to remain competitive.The technological factorVentilation SystemEach of the ventilation systems cost more than 100,000 pounds. It aims to ensure that customers do not leave smelling of smoke.Security systemIt now has more than ten o

12、f these hotels, all of which have bar facilities attached to them. This is technical factor. In order to attach customer, the pubs must use high technology and equip it. JD provide ventilation system in each pubs for customers to give a clear indoor environment.The Economic factorEconomics crisisAs

13、know that in the beginning of 21st century has a big economic crisis in the work, it cause the Economic environment of British is not prosperity. So more and more company redundancy the employees, it will be make a large number of people loss the job, moreover it cause the income is down and the peo

14、ples buy power is decrease. Consumer behavior Because in the supermarket, the wine and beer is cheaper in the pubs, some more and more people like buy some wine go back home rather than go to the pubs. So that the JD Wetherspoon have to expand business areas which it has begun developing budget hote

15、l, the JD Wetherspoon pubs now serve breakfast and have a dedicated family dining area where children and adults can eat together. It will be immediately make more profit for self-help.Political factorJoin the EuroThe UK government considers make the Pound join the Euro aim to Euro integration. It i

16、s a dispute for the British, because if the Pound joins the Euro, it causes the depreciation of sterling so that the commodity price will be increase. This point is very important for the JD Wetherspoon pubs, because it will be make the customer will pay more cash for the alcohol. So that the Martin

17、 is a noted euro-sceptic and in 2002 printed 500,000 beer mats and put up 10,000 save the pound posters to encourage customer to think about the issue while they drink.Unemployment factorsThe Government applied monetarist policies to reduce inflation, and reduced public spending. Deflationary measur

18、es were implemented against the backdrop of the early 1980s recession, leading to 100.000 being added to the unemployment register every month, the early 1980s recession saw unemployment saw unemployment rise above three million, it directly led to pub industry economic losses.Legal factorGovernment

19、 policyIn this case, it show some legal for the pubs, for instance, the government concern about binge drinking and the consequent anti-social behavior, particularly in city centers, beer tax. It made the less of people go to the pubs. So the JD Wetherspoon pubs have to diversify operation, For exam

20、ple, it serve the breakfast and open earlier than licensing hours begin at 11.00 am. Opportunity J D Wetherspoon seized the opportunity of political stability and positive economy trend to expand smoothly. Besides, J D Wetherspoon owned its outlets, therefore it can easy to control its outlets based

21、 on wide span of control. Minimum human resources waste on management caused by J D Wetherspoon is a centralized structure.ThreatAs government issued the social policy, pubs cannot be seen to be encouraging binge drinking and the consequent anti-social behavior. J D Wethspoon suffered a resistance f

22、rom social policy, the market shrunk due to competitor adopts different approach to share the market, and the company has to change the strategy as a result. The cost of changing will delay the development.b）SWOT analysisStrength1 JD Wetherspoon has a perfect communication in the company. As know th

23、at the JD Wetherspoon places great importance on listening to and acting on, it has two-way communication from members of staff on all aspects of the business about the feedback. Moreover, the JD Wetherspoon owned some fantastic facilities, for instance it has a ventilation system in each pubs.Stren

24、gth2High degree of staff loyalty thanks to the companys training policy. Staff is willing to work due to their advice or recommendation could be adopted by the board if it makes sense.Weakness1But JD Wetherspoon also has weakness. JD Wetherspoon follow the British traditional culture, so the JD Weth

25、erspoon pubs dont has any fashion facilities, for example they dont have the TV and music, so they loss of customer. Chairman gave up day to day control in 2004 to become non executive chairman working two days week. This seriously influence JDs marketing activity.Weakness2Government concerns about

26、binge drinking which would result anti-social behavior. Opportunity1 JD Wetherspoon reviewed it opportunity. In 2002, it acquires Lloyds pub chain consisting of 10 pubs. Since then, it has developed the Lloyds Number One Brand and greatly increased the number of outlets. Opportunity2The music based

27、outlets with a much stronger entertainment element has been adopted in some J D Wetherspoon outlets. Younger generation would like to consume the pubs like this.Threat1But JD Wetherspoon also has threats. For example, the market now appears to be over supplied. It competes with supermarket. supermar

28、ket began selling drinks, particularly premium lager, at loss-leader prices.Threat2Supermarket began selling drinks, particularly premium lager, at loss-leader prices. Therefore, niche market and fierce competition has coming.c）Guidelines for management useOperations in communication S1-T1The compan

29、y has a perfect communication in the company. As know that the JD Wetherspoon places great importance on listening to and acting on, it has two-way communication from members of staff on all aspects of the business about the feedback. As a strong competitive factor they should extend services to dri

30、nking-off period to attract more customers.Developing high degree of staff loyalty S2 to T2High degree of staff loyalty avoids J D Wetherspoon lose the number of staff in high unemployment. It helps the company pull through the risk of unemployment.Section Ba）Organization culture in JDWThe organizat

31、ional culture is the basic assumptions, shared values and beliefs that guide the way organizational members behave toward each other and approach their work. （Chen Jing Handout/2011）Shared valuesThe shared values are the norms of behavior which run around the organization.（Business Culture and Strategy/2010） According to the case, the JD Wetherspoon shows the democra