HND调研技巧文档格式.docx

1、Research methodsQuestionnaire be planned to use to customer of UNIQLO in the shop of UNIQLO, and questionnaire will be send to the customers at the shop. The questionnaires problem about customer service of UNIQLO, and ask customers to make suggestions. Achieve a goal that is detailed understand of

2、customer service of UNIQLO. 50 questionnaires are sent to external customer service of UNIQLO in the shop of UNIQLO, and eleven questions be asked to customers. For the questionnaires, most problems are considered very useful, and got a very effective reply. But it has some bad problems that are que

3、stion two and question one, because these questions have no meaning.Official website be planned to use, and something about customer service of UNIQLO be found. Achieve a goal that is detailed understand background and customer service of UNIQLO. This way is good, but it has shortcoming that is info

4、rmation is limited.Analysis of findingsHave 62 people did questionnaires.Question one （Figure 1）Percentage of informant sex, including male and female, China, 2016. This data show female prefers UNIQLO than male, and this situation display female likes clothing about UNIQLO. Question two （Figure 2）

5、Percentage of informant age, including less than 15 years of age, 15-25 years old, 25-35 years old, 35-45 years old, 45-55 years old and over 55 years of age, China 2016. This data show many informants are young people that are 15-25 years old.Question three （Figure 3）Percentage of informant career,

6、 including student, work, professional and retiree, China, 2016. This data show many informants are student that is 70.97%.Question four （Figure 4）Percentage of focus factor when informant chooses the clothing, including price, quality, style, brand and other, China, 2016. This data show informant m

7、ore concern price, quality and style, and importance of other factor is lower.Question five （Figure 5）Percentage of informant like brand of clothing, including UNIQLO, HM, ZARA, GAP and other, China, 2016. This data show informant prefers UNIQLO than other brand about clothing.Question six This ques

8、tion show UNIQLO has some insufficient things that are price of product is expensive, Haidilao has lots of customers and style of product is ugly and single. Question: Why not choose UNIQLO？Answer 1: Because it is expensive.Answer 2: It has lots of customers.Answer 3: Style of product is ugly and si

9、ngle.Answer 4: I dont like product.Question seven （Figure 6）Percentage of informant have you ever been consumption in the UNIQLO, China, 2016. This data show more customer been consumption in the UNIQLO.Question eight （Figure 7）Percentage of informant like customer service of UNIQLO, including free

10、change pants length, free ironing, free return, free styling and other, China, 2016. This table show informant like free change pants length and free return.Question nine （Figure 8）Percentage of informant satisfaction degree to UNIQLO, including very satisfied, basic satisfied, dissatisfied and very

11、 dissatisfied, China, 2016. This data show informant like and satisfaction customer service of UNIQLO.Question tenPercentage of informant thinks UNIQLO needs to improve, including prices need to reduced, product quality, quality of service needs to be promoted and other, China, 2016. This data show

12、informant thinks product quality. Question eleven This question show informant gives some proposal to UNIQLO. What do you want to say about the UNIQLO? The style of clothing is ugly. Very good. The price of product is high.ConclusionsAccording to the results of the survey can get most people like UN

13、IQLO, and they likes customer service of UNIQLO. But UNIQLO has some insufficient place, such as product price is high and product style is ugly and single. On the whole, the customer service of UNIQLO is successful. RecommendationsAccording to the results of the survey, UNIQLO should increase produ

14、ct style that can attract more customers. And it should decrease product price, thus attract more customers too. UNIQLO should increase quality of customer service that is bringing more profits to the UNIQLO.ReferencesUNIQLO. （n.d.）. UNIQLO. Retrieved 12 22, 2016, From AppendicesStage 1 Planning1. P

15、roposala. A title for your projectDiscuss and research the external customer service of UNIQLO.b. A statement of your topic linking this to an organisation or organisations This report examine about customer service that is customer perceptions to the customer service of UNIQLO. This questionnaire w

16、as finished by 62 people, and a majority of informant likes UNIQLO that is total number of 58.06%. Other people not like UNIQLO has some reason, such as style of product is ugly and single.c. Appropriate aims and objectives of your projectThe aim of this report is to analyze UNIQLOs external custome

17、r service. It can be introduced and UNIQLO external customer service detailed analysis of advantages and disadvantages, the characteristics and pointed out that the external customer service company. It enables people to learn more about the content of external customer service, such as customer car

18、e and exceed customer needs.The objective of this report is to 60 external customer surveys of UNIQLOs customer service quality and experience. The investigation and study time is 30 days, and each week I do questionnaires to 3 days of UNIQLO store, and try to ask every customer. I would like to ask

19、 80 customers, so it can have more replies. d. An explanation of the research methods you intend to use. You must include at least one primary method and identify appropriate secondary sources.Questionnaire be planned to use to customer service of UNIQLO, and questionnaire will be given to the custo

20、mer at the shop of UNIQLO. Questionnaire can directly get customer response, but its information is limited.Official website be planned to use, because official website is authoritative, and it can give useful information about UNIQLO. But the information is limited.UNIQLO is a Japanese clothing bra

21、nd, established by Japans fast retailing company in 1963, when a sales suit small clothing store, June 1984, first UNIQLO storage type clothing store officially opened in Hiroshima, Japan has become international well-known clothing brand. The company has been a wholly owned subsidiary of Fast Retai

22、ling Co. Ltd. since November 2005.In addition to in Japan, the company operates in fourteen other countries globally. （UNIQLO）2. Working Action Plana. A sequence of tasks to be undertaken for each stage of the project.b. Timescales for completing the project successfully.c. Identification of the res

23、ources required for the project.Stages 1ObjectivesActivitiesTimeResourcesplanDecide on company and topicChoose company and choose topic2016.11.11- 2016.11.15Internetresearch background of companyLook website of UNIQLO 2016.11.16- 2016.11.19Collect informationLook website of UNIQLO and give questionn

24、aires to the UNIQLO s external customers2016.11.20- 2016.12.16Internet and questionnaireOrganize informationCollate information collected2016.12.17- 2016.12.20companyStart write the first stageFinish part one2016.12.21-2016.12.23d. Gantt ChartStage 2 DevelopingCarry out your research investigation b

25、y implementing your action plan.a. Accessing information from a range of primary and secondary sourcesb. Collating and analysing informationQuestionnaires:UNIQLO customer service satisfaction surveyFirst, thanks you for your concern and support to the UNIQLO. The goal of this questionnaire is how yo

26、u view customer service of UNIQLO. I hope you can finish the questions carefully. Your answer is very important to us, and thank you so much for your assistance. It will take you two minutes to complete this questionnaire, and we will keep your information confidential.1. Your sex?MaleFemale2. Your

27、age?Under 15 years of age15-25 years old25-35 years old35-45 years old45-55 years oldOver 55 years of age3. Your career?StudentWorkProfessionalRetiree4. What factor will you focus on when you choose the clothing?（Multiple choice）PriceQualityStyleBrandOtherOther:5. Which fast moving consumer goods do

28、 you like best?UNIQLOHMZARAGAP7. Have you ever been consumption in the UNIQLO?6. Why not choose UNIQLO?Because:Thank you very much for your help, I wish you have a happy day!YesNo8. What do you like UNIQLO customer service? （Multiple choice）Free change pants lengthFree ironingFree returnFree styling

29、9. Are you satisfied with the customer service of the UNIQLO?Very satisfiedBasic satisfiedCommonDissatisfiedVery dissatisfied10. What do you think the company needs to improve?Prices need to be reducedProduct qualityQuality of service needs to be promoted11.What do you want to say about the UNIQLO？Answer: