1、2nd EditionManaging Quality:2nd Edition Chapter OverviewManaging Quality for the Multinational FirmQuality Improvement:The American WayThe Malcolm Baldrige National Quality AwardQuality Improvement:The Japanese WayQuality Improvement:The European WayISO 9000:2000Are Quality Approaches Influenced by
2、Culture?Slide 1-Slide 1-33 2004 2004 Prentice-HallPrentice-HallManaging Quality:2nd EditionKey terms Andon 告警灯Baldrige-lite 简易版马尔科姆质量奖程序Deming prize 戴明奖Exporter 出口商Full-Baldrige approach 完整版马尔科姆质量奖程序Globalization 全球化Group technology 成组技术Horizontal deployment 水平展开In-process inspection 过程检验Just-in-tim
3、e,JIT 准时化Lean 精益Licensing 许可证Line-stop authority停线权力Slide 1-Slide 1-44 2004 2004 Prentice-HallPrentice-HallManaging Quality:2nd EditionMalcolm Baldrige National Quality Award,MBNQA,马尔科姆.波多里奇国家质量奖Multilevel approach 多层级法n=2 technique:N=2 n=2技术Partnering合伙Physical environment物理环境Preventive maintenance
4、预防性维护Quality circlesQC小组Social environment社会环境Stretch target高目标Task environment工作环境Vertical deployment垂直展开Slide 1-Slide 1-55 2004 2004 Prentice-HallPrentice-HallManaging Quality:2nd EditionFigure 3.1 U.S.Trade 1960-2000Slide 1-Slide 1-66 2004 2004 Prentice-HallPrentice-HallManaging Quality:2nd Editi
5、onManaging Quality for the MNFMechanisms That Firms Use In GlobalizingLicensingBy licensing,a U.S.corporation can allow foreign firms to sell in restricted markets while using the design of the original designer.PartneringFirms also seek international markets through joint ventures or partnering.Glo
6、balizationGlobalization means that a firm fundamentally changes the nature of its business by establishing production and marketing facilities in foreign countries.We refer to these firms as multinational corporations.Slide 1-Slide 1-77 2004 2004 Prentice-HallPrentice-HallManaging Quality:2nd Editio
7、nManaging Quality for the MNFGlobal Factors That Affect Quality-Related DecisionsPhysicalEnvironmentSocialEnvironmentTaskEnvironmentQualityManagementFigure 3.3Slide 1-Slide 1-88 2004 2004 Prentice-HallPrentice-HallManaging Quality:2nd EditionManaging Quality for the MNFExportingAnother means of ente
8、ring international markets is to not globalize but become an exporter.Exporters produce their products and ship them internationally.Firms that are entrepreneurial in nature and plan their exports effectively tend to have higher qualityFor exporting firms,quality leads to lower price and greater exp
9、ort successSlide 1-Slide 1-99 2004 2004 Prentice-HallPrentice-HallManaging Quality:2nd EditionManaging Quality for the MNFExport Quality ModelFirm CharacteristicsProduct StrategyPerformanceLow PriceHigh QualityStandardizationPromotionExport SuccessEntrepreneurshipExport PlanningFigure 3.4Slide 1-Sli
10、de 1-1010 2004 2004 Prentice-HallPrentice-HallManaging Quality:2nd EditionWhat are the advantages and disadvantages of globalization?Provide an example of a firm that has engaged in globalization.What are some of the potential advantages and disadvantages of globalization for this particular organiz
11、ation?The primary advantage of globalization is that a firm retains all of the profits from the sale of its products or services in a foreign country.The primary disadvantage of globalization is that it is complicated,and forces a firm to in essence set up shop in a foreign country.By going abroad,f
12、irms significantly change the physical environment,the task environment,and the societal environment in which they operate.This may result in a number of challenges,ranging from becoming familiar with a foreign culture to determining how to get the raw materials that a firm needs to manufacture its
13、product to a foreign destination.Slide 1-Slide 1-1111 2004 2004 Prentice-HallPrentice-HallManaging Quality:2nd EditionMalcolm Baldrige National Quality AwardMalcolm Baldrige National Quality AwardThe award is open to small(less than 500 employees)and large firms(more than 500 employees)in the manufacturing and service sectors.It is not open to public-sector and not-for-profit organizations.There can be only two winners per category each year,which limits the number of yearly awards to six.Slide 1
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